Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350612 Social marketing"
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- 3506 Marketing (173)
- 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES (1354)
Article
Tan, Yee Heng, and Reddy, Srinivas K. (2024) Sustainable funding for small businesses: An investigation into the dynamics of the recurring crowdfunding model. International Small Business Journal, 42 (5). pp. 641-669.
Ashiru, Folajimi, Adegbite, Emmanuel, Nakpodia, Franklin, and Koporcic, Nikolina (2022) Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis. Industrial Marketing Management, 105 (August). pp. 18-32.
Losciale, Riccardo, Hay, Rachel, Rasheed, Michael, and Heron, Scott (2022) 'The public perception of the role, importance, and vulnerability of seagrass. A case study from the Great Barrier Reef'. Environmental Development, 44. 100757.
Nyundo, Lucy, Whittaker, Maxine, Eagle, Lynne, and Low, David R. (2021) Adaptation of community-based distribution of family planning services to context-specific social networks: a case of marriage counsellors in Lusaka district, Zambia. BMC Health Services Research, 21. 437.
Coggan, Anthea, Thorburn, Peter, Fielke, Simon, Hay, Rachel, and Smart, James C.R. (2021) Motivators and barriers to adoption of improved land management practices. A focus on practice change for water quality improvement in Great Barrier Reef catchments. Marine Pollution Bulletin, 170. 112628.
Eagle, Lynne, Osmond, Amy, McCarthy, Breda, Low, David, and Lesbirel, Hayden (2017) Social marketing strategies for renewable energy transitions. Australasian Marketing Journal, 25 (2). pp. 141-148.
Tsai, Henry, Hsu, Cathy H.C., and Lee, Louisa Yee Sum (2017) A casino-induced satisfaction of needs: scale development and its relationship with casino customer loyalty. Journal of Travel and Tourism Marketing, 34 (7). pp. 986-1000.
Book Chapter
Dunstan, Laura, Pulman, Lisa, Waltham, Nathan, and Sargent, Sue (2021) Finding the sweet spot: Can social marketing encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef Catchment? In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 29-46.
McCarthy, Breda, Eagle, Lynne, Osmond, Amy, and Low, David (2019) Social marketing and residential electricity consumption: every kilowatt matters. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 107-132.
Report
Stoeckl, N., Adams, V., Larson, S., Mahony, T., Steel, R., Allen, S., Emmerling, M., Jarvis, D., Ogier, E., Navarro, M., Chuah, S.H., Langlois, T., and Peci, G. (2022) Integrated data requirements for natural resource management. Report. University of Tasmania, Hobart, TAS, Australia.
Conference Item
Coggan, Anthea, Thorburn, Peter, Fielke, Simon, Hay, Rachel, and Smart, James (2024) Understanding the human dimensions to land management practice change. In: [Presented at the 4th Global Congress on Climate Change]. From: 4th Global Congress on Climate Change, 9-10 September 2024, Lisbon, Portugal.
Hay, Rachel, Eagle, Lynne, and Newlands, Maxine (2018) Hear Our Voice: Scientific disputes… Farmer protests. In: [Presented at ECSA 57]. From: ECSA 57: Changing estauries, coasts and shelf systems - Diverse threats and opportunities, 3-7 September 2018, Perth, WA, Australia.
Thesis
Nyundo, Lucy (2020) Constructing the contraceptive decision-making process: a framework for family planning programs in Sub-Saharan Africa. A Zambian case study. PhD thesis, James Cook University.