Article

Zainol, Zahirah, Noor, Nurhafihz, and Tong, Ashley (2024) Faithful and luxurious: Mediating halal with luxury through self-congruity. Journal of Global Fashion Marketing. (In Press)

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312.

O'Loughlin Banks, Jennifer, and Raciti, Maria M. (2018) Perceived fear, empathy and financial donations to charitable services. Service Industries Journal, 38 (5-6). pp. 343-359.

Saleem, Muhammad Abid, Zahra, Sadaf, and Yaseen, Asif (2017) Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1136-1159.

Mukherjee, Malobi, and Cuthbertson, Richard (2016) Applying the scenarios method to capture uncertainties of retail development in emerging markets. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 323-346.

Book Chapter

Noor, Nurhafihz (2024) Artificial Intelligence Service Agents. In: Ratten, Vanessa, (ed.) Reference Module in Social Sciences. Elsevier Reference Collection . Elsevier.

Noor, Nurhafihz, Zainol, Zahirah, and Tong, Ashley (2024) Enhancing hospitality service quality with artificial intelligence. In: Thaichon, Park, Kumar Dutta, Pushan, Raj Chelliah, Pethuru, and Gupta, Sachin, (eds.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. Routledge Studies in Luxury Management . Routledge, Abingdon, Oxon, UK, pp. 182-198.

Noor, Nurhafihz, and Sim, Karen S. (2024) Impact of AI on the Flower of Service Model in the Hospitality Industry. In: Correia, Ricardo, Martins, Márcio, and Fontes, Ruta, (eds.) AI Innovations for Travel and Tourism. IGI Global, Hershey, PA, USA, pp. 58-81.

Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective. In: Alserhan, Baker Ahmad, Ramadani, Veland, Zeqiri, Jusuf, and Dana, Leo-Paul, (eds.) Strategic Islamic Marketing: a roadmap for engaging Muslim consumers. Contributions to NManagement Science . Springer, Cham, Switzerland, pp. 11-29.

Pourabedin, Zahra (2021) E-Service quality: evaluation of tourism websites. In: Thirumaran, K., Klimkeit, Dirk, and Meng Tang, Chun, (eds.) Service Excellence in Tourism and Hospitality: insights from Asia. Tourism, Hospitality & Event Management . Springer Nature, Cham, Switzerland, pp. 149-164.

Suryanarayanan, Sriram, Srinivasan, Shwetha, Lin, Wenxin, Wang, Linxin, and Sabharwal, Jagdeep Kaur (2021) Managing customer expectations: a study of two four-star hotels in Malaysia and Singapore. In: Thirumaran, K., Klimkeit, Dirk, and Tang, Chun Meng, (eds.) Service Excellence in Tourism and Hospitality: insights from Asia. Tourism, Hospitality & Event Management . Springer Nature, Cham, Switzerland, pp. 41-53.

Tjong, Budisantoso, Jermias, Johnny, and Bradshaw, Adrian (2017) Happy textile: is store atmosphere still a priority? In: Sanjit, Roy, (ed.) Services Marketing Cases in Emerging Markets : an Asian perspective. Springer, Cham, Switzerland, pp. 107-116.