Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350607 Marketing technology"
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Noor, Nurhafihz, Tong, Ashley, and Zainol, Zahirah (2025) Unlocking LinkedIn adoption for higher education students: findings from PLS-SEM and NCA. Young Consumers, 26 (7). pp. 172-187.
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Tan, Yee Heng, and Reddy, Srinivas K. (2020) Crowdfunding Platforms: Ecosystem and Evolution. Foundations and Trends® in Marketing, 14 (2). pp. 53-172.