Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350603 Industrial marketing"
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- 3506 Marketing (194)
- 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES (1520)
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Article
Guenther, Peter, Guenther, Miriam, Ringle, Christian M., Zaefarian, Ghasem, and Cartwright, Severina (2025) PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward. Industrial Marketing Management, 128. pp. 1-9.