Staff

JCU App

Library

LearnJCU

Contact

Give

Login
Login

Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing"

Fields of Research (57589)
- 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES (2018)
  - 1505 Marketing (238)
    - 150501 Consumer-Oriented Product or Service Development (21)
    - 150502 Marketing Communications (94)
    - 150503 Marketing Management (incl Strategy and Customer Relations) (76)
    - 150504 Marketing Measurement (4)
    - 150505 Marketing Research Methodology (9)
    - 150506 Marketing Theory (12)
    - 150507 Pricing (incl Consumer Value Estimation) (1)
    - 150599 Marketing not elsewhere classified (39)

Group by: Creators | Item Type

Jump to: Thesis

Number of items at this level: 1.

Thesis

Doonan, Kellie Renee (2007) Authenticity and persuasion: how much is the 'self' worth? An exploration of producer authenticity and its impact on product evaluations. PhD thesis, James Cook University.

This list was generated on Tue Dec 24 22:46:10 2024 AEST.