Publications by: Shinzien Eden

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0 [feed] RSS 2.0
Number of items: 1.

Chu, Michelle, Eden, Shinzien, Kumala, Tania Tanjung, Saputra, Andre Laurentio, Budisantoso, Tjong, and Bhati, Abhishek (2017) Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones. In: Nguyen, Bang, Melewar, T.C., and Schultz, Don E., (eds.) Asia Branding: connecting brands, consumers and companies. Palgrave Macmillan, London, UK, pp. 66-79.

This list was generated on Sat Nov 23 11:34:12 2024 AEST.