Hayshida-Boyles, Alana L., McCarthy, Breda, and Connell, Adam (2024) The ‘Greening’ of an Australian University: Onsite Composting of Residential Food Waste. In: Choudhury, Atun Roy, and Palani, Sankar Ganesh, (eds.) Material and Energy Recovery from Solid Waste for a Circular Economy. CRC Press, Boca Raton, Florida, USA. (In Press)

McCarthy, Breda, and Liu, Hongbo (2024) It Starts at Home: Non-Economic Factors Influencing Consumer Acceptance of Battery Storage in Australia. Environmental Science and Pollution Research. (In Press)

McCarthy, Breda (2024) Green, guilty, and frugal: Facilitators of energy saving and the choice of energy-efficient appliances in the Australian energy market. Energy Strategy Reviews, 53. 101400.

McCarthy, Breda (2024) Moral licensing and habits: do solar households make negligent choices? Renewable and Sustainable Energy Reviews, 191. 114213.

McCarthy, Breda, Kaur Sabharwal, Jagdeep, and Chawla, Shailey (2024) Old age or cognitive decline? Examining the usability of a mobile health app for older Australians. Informatics for Health and Social Care, 49 (1). pp. 83-97.

Wang, Pengji, and McCarthy, Breda (2023) Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image. International Journal of Hospitality & Administration, 24 (3). pp. 387-414.

McCarthy, Breda (2023) Residential Battery Storage – Disruptive Technology, Disjuncture Between Policy And Reality. In: ANZMAC 2022 Reconnect & Reimagine: Conference Proceedings. p. 102. From: ANZMAC 2022: Reconnect and Reimagine, 5-7 December 2022, Perth, WA, Australia.

Liu, Hongbo, and McCarthy, Breda (2023) Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments. Asia Pacific Journal of Marketing and Logistics, 35 (4). pp. 920-943.

Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2022) Exploring Sustainable Meat Consumption Intentions in a Pakistani Collectivist Culture: Utilising the Theory of Planned Behaviour. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 417-436. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.

McCarthy, Breda, and Wang, Pengji (2022) Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 377-394. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.

Qian, Long, Rao, Qingling, Liu, Hongbo, McCarthy, Breda, Liu, Li Xian, and Wang, Lingen (2022) Food waste and associated carbon footprint:Evidence from Chinese universities. Ecosystem Health and Sustainability, 8 (1). 2130094.

McCarthy, Breda, and Liu, HongBo (2022) Power to regional households: consumer attitudes towards electricity-saving, the solar rebound and the determinants of rooftop solar adoption. Australasian Journal of Environmental Management, 29 (4). pp. 405-424.

McCarthy, Breda (2022) Renewable energy householders in the Sunshine State: do they perceive a rebound effect? Journal of Resilient Economies, 2 (1). pp. 123-130.

Qian, Long, Li, Feng, Liu, Hongbo, Wang, Lingen, McCarthy, Breda, and Shaosheng, Jin (2022) Rice vs. wheat: does staple food consumption pattern affect food waste in Chinese university canteens? Resources, Conservation and Recycling, 176. 105902.

McCarthy, Breda, and Wang, Pengji (2022) Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? Journal of Food Products Marketing, 28 (4). pp. 153-178.

Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2022) Sustainable meat consumption intentions: conceptualisation, scale development and validation. British Food Journal, 124 (5). pp. 1659-1679.

McCarthy, Breda (2022) The solar rebound and renewable energy adoption in the Sunshine State. Report. Energy Consumers Australia, Sydney, NSW, Australia.

McCarthy, Breda, and Eagle, Lynne (2021) Are the sustainability-oriented skills and competencies of business graduates meeting or missing employers needs? Perspectives of regional employers. Australian Journal of Environmental Education, 37 (3). pp. 326-343.

Chawla, Shailey, Sabharwal, Jagdeep Kaur, McCarthy, Breda, and Erhardt, Rene (2021) Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer Nature Singapore, Singapore, pp. 239-261.

Wang, Pengji, McCarthy, Breda, and Kapetanaki, Ariadne (2021) To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries. Global Environmental Change, 69. 102300.

Wang, Pengji, and McCarthy, Breda (2021) What do people "like" on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore. Australasian Marketing Journal, 29 (2).

McCarthy, Breda, and Eagle, Lynne (2021) Winds of change: engaging with conflicting perspectives in renewable energy. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing. Springer, Singapore, Singapore, pp. 3-28.

McCarthy, Breda, Kapetanaki, Ariadne Beatrice, and Wang, Pengji (2020) Completing the food waste management loop: is there market potential for value-added surplus products (VASP)? Journal of Cleaner Production, 256. 120435.

Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2019) Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 352. pp. 878-902. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.

McCarthy, Breda, Kapetanaki, Ariadne, and Wang, Pengji (2019) Circular agri-food approaches: will consumers buy novel products made from vegetable waste? Rural Society, 28 (2). 7. pp. 91-107.

McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252.

MacArthur, Andrew, McCarthy, Breda, and Eagle, Lynne (2019) Consumers' perceptions of social media advertising. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 612-616. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.

Wang, Pengji, McCarthy, Breda, Chal, Homone Thar, Myint OO, Aye, Ruta, Moe Nyi, and Marn, Thae Hay (2019) Content marketing: Australian and Singaporean bank brands. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 598-603. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.

McCarthy, Breda, Eagle, Lynne, Osmond, Amy, and Low, David (2019) Social marketing and residential electricity consumption: every kilowatt matters. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 107-132.

Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86.

McCarthy, Breda, Hayshida-Boyles, Alana L., and Connell, Adam (2019) A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 62. pp. 1089-1107. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.

McCarthy, Breda, Eagle, Lynne, Osmond, Amy, Lesbirel, Hayden, and Lowe, David (2018) Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy. In: Proceedings of the Academy of Marketing Conference. 14. p. 36. From: Academy of Marketing 51st Annual Conference: marketing the brave, 3-5 July 2018, Stirling, UK.

McCarthy, Breda, and Liu, Hong-Bo (2018) Food waste within eco-friendly households: modelling the factors that have an impact on food waste levels. In: Proceedings of the Academy of Marketing Conference. 13. p. 36. From: Academy of Marketing 51st Annual Conference: marketing the brave, 3-5 July 2018, Stirling, UK.

McCarthy, Breda, Eagle, Lynne, and Osmond, Amy (2018) Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy. Social Business, 8 (3). pp. 253-275.

McCarthy, Breda, Kapatekaki, Ariadne, and Wang, Pengji (2018) Food waste in Australia and consumers' willingness to buy novel, value-added foods. In: [Presented at the Sustainable Economic Growth for Regional Australia Conference]. From: SEGRA 2018: Sustainable Economic Growth for Regional Australia Conference, 22-25 October 2018, Mackay, QLD, Australia.

McCarthy, Breda, and Schurmann, Andrea (2018) Risky business: growers' perceptions of organic and biodynamic farming in the tropics. Rural Society, 27 (3).

Eagle, Lynne, McCarthy, Breda, and Low, David (2018) Winds of change: a study of the acceptability of renewable energy in regional Australia. In: Proceedings of the the International Social Marketing Conferences. pp. 47-52. From: International Social Marketing Conference: broadening cultural horizons in social marketing, 15-17 July 2018, Singapore.

McCarthy, Breda, and Liu, Hong-Bo (2017) Waste not, want not: exploring green consumers' attitudes towards wasting edible food and actions to tackle food waste. British Food Journal, 119 (12). pp. 2519-2531.

Eagle, Lynne, Osmond, Amy, McCarthy, Breda, Low, David, and Lesbirel, Hayden (2017) Social marketing strategies for renewable energy transitions. Australasian Marketing Journal, 25 (2). pp. 141-148.

McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.

McCarthy, Breda, and Liu, Hong-Bo (2017) Food waste and the 'green' consumer. Australasian Marketing Journal, 25 (2). 6. pp. 126-132.

Liu, H., and McCarthy, B. (2017) Wine purchasing behaviour in China. In: Capitello, Roberta, Charters, Steve, Menival, David, and Yuan, Jingxue, (eds.) The Wine Value Chain in China: consumers, marketing, and the wider world. Elsevier Asian Studies Series . Elsevier, Cambridge, MA, USA, pp. 117-129.

McCarthy, B., and Liu, H. (2016) Characterising the green consumer: who wastes food and what are the potential solutions to household food waste? In: Proceedings of the Australian and New Zealand Marketing Academy Conference (1) pp. 31-38. From: ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era, 5-7 December 2016, Christchurch, New Zealand.

McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47.

McCarthy, Breda (2016) The Air Force is ready to respond. Anytime. Anywhere. SAGE Business Cases.

McCarthy, Breda (2016) Aromababy: Australia's first organic baby skincare range. SAGE Business Cases.

McCarthy, Breda (2016) Blessed Earth: engaging customers. SAGE Business Cases.

McCarthy, Breda (2016) Building place brands: "there's nothing like Australia". SAGE Business Cases.

McCarthy, Breda (2016) Consumer Behaviour and PR. Bookboon, London, UK.

McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour? Other. SAGE Publishing , United Kingdom.

Liu, Hong-Bo, McCarthy, Breda, and Chen, Tingzhen (2016) Green food consumption in China: segmentation based on attitudes toward food safety. Journal of International Food and Agribusiness Marketing, 28 (4). pp. 346-362.

McCarthy, B., Liu, H., and Schurmann, A. (2016) Household food waste and the green consumer. In: Proceedings of the Australian and New Zealand Marketing Academy Conference (1) pp. 113-120. From: ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era, 5-7 December 2016, Christchurch, New Zealand.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2016) Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 118 (6). pp. 1334-1349.

McCarthy, Breda (2016) Kerry GeoPark: can European GeoPark certification create competitive advantage for a tourist destination? Other. SAGE Publishing, United Kingdom.

McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.

McCarthy, Breda (2016) The price of beauty. SAGE Business Cases.

McCarthy, Breda (2015) Capilano Honey. SAGE Business Cases.

Liu, Hong Bo, McCarthy, Breda, and Chen, Tingzhen (2015) Chinese certified organic food consumers and the market for green food. In: Proceedings of the International Food Marketing Research Symposium. pp. 13-33. From: International Food Marketing Research Symposium, 17-19 June 2015, Crete, Greece.

McCarthy, Breda, Liu, Hong Bo, and Chen, Tingzhen (2015) Green food consumption in China: segmentation based on attitudes towards food safety. In: Proceedings of the International Food Marketing Research Symposium. pp. 34-60. From: International Food Marketing Research Symposium, 17-19 June 2015, Crete, Greece.

McCarthy, Breda, and Schurmann, Andrea (2015) Sustainable horticulture in North Queensland: resistance to the adoption of innovations? Journal of New Business Ideas and Trends, 13 (2). pp. 15-38.

McCarthy, Breda L., Liu, Hong-Bo, and Chen, Tingzhen (2015) Trends in organic and green food consumption in China: opportunities and challenges for regional Australian exporters. Journal of Economic & Social Policy, 17 (1). 2.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2015) Women, men and certified food: opting out of the conventional Chinese food market. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. From: ANZMAC 2015: Australian and New Zealand Marketing Academy Conference, 30 November - 2 December 2015, Sydney, NSW, Australia.

McCarthy, Breda (2015) soleRebels: targeting the ethical consumer. SAGE Business Cases.

McCarthy, Breda, and Schurmann, Andrea (2014) Sustainable horticulture: understanding barriers to the adoption of innovation. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 1446-1452. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2014) Trends in organic food consumption in China: opportunities and challenges for regional Australian exporters. In: Proceedings of the Sustainable Economic Growth for Regional Australia. From: SEGRA 2014: Sustainable Economic Growth for Regional Australia Conference, 8-10 October 2014, Alice Springs, NT, Australia.

Liu, Hong Bo, McCarthy, Breda, Chen, Tingzhen, Guo, Shu, and Song, Xuguang (2014) The Chinese wine market: a market segmentation study. Asia Pacific Journal of Marketing and Logistics, 26 (3). pp. 450-471.

McCarthy, Breda (2014) Spotlight on New Zealand: health screening for women [case study]. In: Quester, Pascale, Pettigrew, Simon, Kopanidis, Foula, Rao Hill, Sally, and Hawkins, Del I., (eds.) Consumer Behaviour: implications for marketing strategy. McGraw Hill Education, North Ryde, NSW, Australia, p. 87.

McCarthy, Breda (2014) Sustainable food systems in Northern Queensland. Journal of Economic and Social Policy, 16 (1). 4. pp. 1-18.

McCarthy, Breda (2013) A case study of sustainable food systems in Northern Queensland. In: Papers from the Sustainable Economic Growth for Regional Australia Conference. From: SEGRA 2013: Sustainable Economic Growth for Regional Australia Conference, 16-18 October 2013, Coffs Harbour, NSW, Australia.

Liu, Hong-Bo, McCarthy, Breda, Chen, Tingzhen, Zhou, Zhang-yue, Song , Xuguang, and Guo, Shu (2013) Dynamics of wine consumption in China: an empirical study. In: Proceedings of the 27th Australian and New Zealand Academy of Management Conference. 216. From: ANZAM 2013: 27th Australian and New Zealand Academy of Management Conference: managing on the edge, 4-6 December 2013, Hobart, TAS, Australia.

McCarthy, Breda, and Murphy, Laurie (2013) Who's buying organic food and why? political consumerism, demographic characteristics and motivations of consumers in North Queensland. Tourism & Management Studies, 9 (1). pp. 72-79.

McCarthy, Breda (2013) The landscape of music festivals in Australia. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 119-134.

McCarthy, Breda, and Murphy, Laurie (2012) Who's buying organic food and why? political consciousness, demographic characteristics and motivations of consumers in North Queensland. In: Book of Abstracts by TMS Management Studies International Conference Algarve 2012. p. 74. From: TMS Management Studies International Conference Algarve 2012, 21-24 November 2012, Portugal. (Unpublished)

McCarthy, Breda (2012) From fishing and factories to cultural tourism: the role of social entrepreneurs in the construction of a new institutional field. Entrepreneurship and Regional Development, 24 (3-4). pp. 259-282.

McCarthy, Breda (2011) BHP Billiton and Rio Tinto: seizing opportunities in China's dragon economy [Case study]. In: Czinkota, Michael, Ronkainen, Ilkka, Sutton-Brady, Catherine, and Beal, Tim, (eds.) International Marketing. Cengage Learning, South Melbourne, VIC, Australia, pp. 31-34.

McCarthy, Breda (2011) Cultural tourism clusters: experiences from Ireland. In: Macleod, Donald V.L., and Gillespie, Steven A., (eds.) Sustainable Tourism in Rural Europe: approaches to development. Advances in Tourism, 21 . Routledge, Oxon, UK, pp. 243-258.

McCarthy, Breda (2011) Housing purchase decision: the decision of a lifetime. In: Quester, Pascale, Pettigrew, Simone, and Hawkins, Del I., (eds.) Consumer Behaviour: implications for marketing strategy. McGraw-Hill, North Ryde, NSW, Australia, pp. 222-223.

McCarthy, Breda (2010) Cultural tourism development in Irish villages and towns: the role of authenticity, social, cultural and tourist capital. In: Hogan, John, Donnelly, Paul F., and O'Rourke, Brendan K., (eds.) Irish Business & Society: governing, participating & transforming in the 21st Century. Gill & Macmillan, Dublin, Ireland, pp. 418-437.

McCarthy, Breda (2010) Bundaberg Rum: using demographic and psychographic segmentation to develop a cult brand [case study]. In: UNSPECIFIED, (ed.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 293-294.

McCarthy, Breda (2010) Contiki Australia: providing superior value [case study]. In: Kotler, Philip, Brown, Linden, Burton, Suzan, Deans, Kenneth R., and Armstrong, Gary, (eds.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 26-27.

McCarthy, Breda, Moscardo, Gianna, Murphy, Laurie, and Pearce, Philip (2010) Music-tourism networks: a study of three festivals in Queensland. In: Kozak, Metin, Gnoth, Juergen, and Andreu, Luisa L.A., (eds.) Advances in Tourism Destination Marketing: managing networks. Routledge, Abingdon, Oxon, UK, pp. 74-87.

McCarthy, Breda (2010) Why do consumers join social networking sites? [case study]. In: Kotler, Philip, Brown, Linden, Burton, Suzan, Deans, Kenneth R., and Armstrong, Gary, (eds.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 230-231.

McCarthy, Breda (2009) Shifting membership in arts-tourism networks: an exploration of the Australian Festival of Chamber Music. In: Proceedings of the 10th International Conference on Arts and Cultural Management. Day 1 - Session 1D. pp. 1-17. From: AIMAC 2010: 10th International Conference on Arts and Cultural Management, 28 June - 1 July 2009, Dallas, TX, USA.

McCarthy, Breda (2009) Gleninchaquin Park. Irish Business Journal, 5 (1). pp. 55-66.

Moscardo, Gianna, McCarthy, Breda, Murphy, Laurie, and Pearce, Philip (2009) The importance of networks in special interest tourism: case studies of music tourism in Australia. International Journal of Tourism Policy, 2 (1-2). pp. 5-23.

McCarthy, Breda (2008) Vivas health. In: Cunningham, James A., and Harrington, Denis G., (eds.) Irish Management 2.0: new managerial priorities in a changing economy. Blackhall Publishing, Dublin, Ireland, pp. 157-177.

McCarthy, Breda (2008) Cultural tourism clusters: experiences from Ireland. In: Presentations from the 6th Rural Entrepreneurship and Rural Regional Development Conference. pp. 1-26. From: CRRED 2008: 6th Rural Entrepreneurship and Rural Regional Development Conference, 22 -23 May 2008, Dumfries, UK. (Unpublished)

McCarthy, Breda (2008) Book review of "Music and Tourism: on the road again" by Chris Gibson and John Connell. Clevedon, UK, Channel View Publications, 2005. ISBN 978-1-873150-92-4. Tourism Recreation Research, 33 (2). pp. 230-231.

McCarthy, Breda (2008) Case study of an artists’ retreat in Ireland: an exploration of its business model. Social Enterprise Journal, 4 (2). pp. 136-149.

McCarthy, Breda (2008) The evolution and transformation of networks: a study of private health insurance in Ireland. Irish Journal of Management, 29 (1). pp. 87-112.

McCarthy, Breda (2008) Opportunity recognition in tourism: a study of the Kerry GeoPark. . pp. 1-27. (Unpublished)

McCarthy, Breda, Moscardo, Gianna, Murphy, Laurie, and Pearce, Philip (2007) Mining and chamber music: terra nova, exploring new territory in the development of music-tourism networks. In: Proceedings of the 2007 Advances in Tourism Marketing Conference. p. 52. From: ATMC 2007: Advances in Tourism Marketing Conference, 10-12 September 2007 , Valencia, Spain.

McCarthy, Breda (2007) Vivas health: developing a strong brand in a regulated health insurance environment [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 185-190.

McCarthy, Breda (2006) Building and sustaining trust in networks: lessons from the performing arts. Irish Marketing Review, 18 (1). pp. 47-57.

McCarthy, Breda, and Torres, Ann M. (2004) A study of network typology in relation to the performing arts. International Journal of Entrepreneurship and Innovation, 6 (3). pp. 168-176.

McCarthy, Breda (2003) Carbery Milk products: the use of focus group research in the development of new products [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 167-170.

McCarthy, Breda (2003) Carroll meats [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 226-229.

McCarthy, Breda (2003) Recreation in the Irish uplands [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 224-226.

McCarthy, Breda (2003) Strategy is personality-driven, strategy is crisis-driven: insights from entrepreneurial firms. Management Decisions, 41 (4). pp. 327-339.

McCarthy, Breda (2003) The impact of the entrepreneur's personality on the strategy-formation and planning process in SMEs. Irish Journal of Management, 24 (1). pp. 154-172.

Pitts, Eamonn, O'Connell, Larry, and McCarthy, Breda (2001) The competitiveness of the Irish food processing industry. Report. Teagasc - the Agriculture and Food Development Authority, Dublin, Ireland.

McCarthy, Breda, and Leavy, Brian (2000) Phases in the strategy formation process: an exploratory study of Irish SMEs. Irish Business and Administrative Research, 21 (2). pp. 55-80.

McCarthy, Breda (2000) Researching the dynamics of risk-taking and social learning: an exploratory study of Irish entrepreneurs. Irish Marketing Review, 13 (1). pp. 46-60.

McCarthy, Breda (2000) The cult of risk taking and social learning: a study of Irish entrepreneurs. Management Decision, 38 (8). pp. 563-574.

McCarthy, Breda, and Pitts, Eamonn (1999) The emergence of a prepared consumer food sector in Ireland: a study of its competitive performance. Irish Banking Review. pp. 26-36.

McCarthy, Breda, and Leavy, Brian (1998) The entrepreneur, risk perception and change over time: a typology approach. Irish Business and Administrative Research, 19 (1). pp. 126-140.

Garavan, Thomas N., Cinnéide, Barra Ó., Fleming, Patricia, McCarthy, Breda, and Downey, Ambrose (1997) Entrepreneurship and Business Start-Ups in Ireland. Oak Tree Press, Dublin, Ireland, pp. 65-93.

McCarthy, Breda (1997) The strategy formation process: a study of Irish SMEs. PhD thesis, Dublin City University.