Loong, Yee Mun, Law, Lisa, Tolkach, Denis, and Dadpour, Rana (2026) Arts and culture in place brand co-creation: Internal stakeholder perspectives from cairns, Australia. In: CAUTHE 2026 Conference Proceedings. pp. 400-401. From: CAUTHE 2026: Council for Australian University Tourism and Hospitality Education Conference, 9-12 February 2026, Adelaide, SA, Australia.

Loong, Yee Mun (2024) Cairns’ image as the arts and cultural destination of Northern Australia: a place brand co-creation study with young artists. Masters (Research) thesis, James Cook University.