Noor, Nurhafihz (2024) Technology acceptance model in halal industries: a systematic literature review and research agenda. Journal of Islamic Marketing. (In Press)

Noor, Nurhafihz, Zainol, Zahirah, and Tong, Ashley (2024) Enhancing hospitality service quality with artificial intelligence. In: Thaichon, Park, Kumar Dutta, Pushan, Raj Chelliah, Pethuru, and Gupta, Sachin, (eds.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. Routledge Studies in Luxury Management . Routledge, Abingdon, Oxon, UK, pp. 182-198.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336.

Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective. In: Alserhan, Baker Ahmad, Ramadani, Veland, Zeqiri, Jusuf, and Dana, Leo-Paul, (eds.) Strategic Islamic Marketing: a roadmap for engaging Muslim consumers. Contributions to NManagement Science . Springer, Cham, Switzerland, pp. 11-29.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312.

Noor, Nurhafihz, Don, Prasad A.K., and Cassidy, John (2017) Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1 (4). pp. 366-387.