Publications by: Christian M. Ringle

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Sarstedt, Marko, Richter, Nicole F., Hauff, Sven, and Ringle, Christian M. (2024) Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. Journal of Marketing Analytics, 12. pp. 746-760.

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