Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"
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- 1505 Marketing
- 150505 Marketing Research Methodology
- 1505 Marketing
- 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES
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Number of items at this level: 2.
Book Chapter
Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.
Conference Item
Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009 Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. , 30 November - 2 December, 2009, Melbourne, VIC, Australia.