Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"
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Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009 Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. , 30 November - 2 December, 2009, Melbourne, VIC, Australia.