Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications"

Article

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Book Chapter

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, pp. 237-247.

Conference Item

Bilbe, Ashleigh, and Rose, Janelle (2012) An evaluation of communication sources in the context of university selection: a regional university study. 5th Biennial Conference 5th Biennial Conference, of the Academy of World Business, Marketing and Management Development. , 16-19 July 2012, Budapest, Hungary.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. 41th Annual Conference of European Marketing Academy Marketing to Citizens: EMAC 2012. , Lisbon, Portugal, 22-25 May 2012.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Report

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.