Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications"

B

Bilbe, Ashleigh, and Rose, Janelle (2012) An evaluation of communication sources in the context of university selection: a regional university study. 5th Biennial Conference 5th Biennial Conference, of the Academy of World Business, Marketing and Management Development. , 16-19 July 2012, Budapest, Hungary.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

D

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. 41th Annual Conference of European Marketing Academy Marketing to Citizens: EMAC 2012. , Lisbon, Portugal, 22-25 May 2012.

E

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, pp. 237-247.

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

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Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

J

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

K

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

M

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.