Browse by ANZSRC Socio-Economic Objective codes

A

Athiyaman, A. (2005) Formal childcare services in North Queensland, Australia: an empirical assessment. Australasian Journal of Business and Behavioural Sciences, 1 (1). pp. 11-42.

Athiyaman, Adee (2004) Optimizing radio advertising in North Queensland, Australia: A mathematical programming approach. International Journal on Media Management, 6 (3&4). pp. 235-246.

Athiyaman, Adee (2004) Consumer choice process for holidaying in Tropical North Queensland. Proceedings of ASBBS 7th International Conference ASBBS 7th International Conference. , 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) The dynamics of competition: a conceptual analysis. Proceedings of ASBBS 7th International Conference ASBBS 7th International Conference. , 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee, and Shehadie, Elias (2004) E-government in North and Far North Queensland communities: an exploratory analysis. Proceedings of ASBBS 7th International Conference ASBBS 7th International Conference. , 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) Purchase determinants for pre-loved clothing and stores that sell pre-loved clothing. Journal of Contemporary Business Issues, 12 (1). pp. 118-125.

B

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Bilbe, Ashleigh, and Rose, Janelle (2010) The influence of communication sources on a student's evaluation of university selection: a regional university study. Australian and New Zealand Marketing Academy Conference: doing more with less ANZMAC 2010 Australian and New Zealand Marketing Academy Conference. , 29 November - 1 December 2010, Christchurch, New Zealand.

Brennan, Ross, Eagle, Lynne, Ellis, Nick, and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13-14). pp. 1165-1180.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

D

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. 41th Annual Conference of European Marketing Academy Marketing to Citizens: EMAC 2012. , Lisbon, Portugal, 22-25 May 2012.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

E

Eagle, Lynne, Dahl, Stephen, Hill, Suzie, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2013) Social Marketing. Pearson Education, Edinburgh Gate.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? Proceedings of the 2012 International Social Marketing Conference INSM 2012 International Social Marketing Conference. , 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC) ANZMAC 2012. , 3-5 December 2012, Adelaide, SA.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, pp. 237-247.

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Morey, Yvette, Case, Peter, Verne, Julia, and Bowtell, Nicola (2011) Response to the Government's "Healthy lives, Healthy people: our strategy for public health in England" white paper. Report. South West Public Health Observatory, Bristol, GBR.

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Ellis, Nick, Higgins, Matthew, Brennan, Ross, and Eagle, Lynne (2010) Alterity and sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. Proceedings of the Industrial Marketing and Purchasing Group Annual Conference 2010 Industrial Marketing & Purchasing (IMP) conference. , 6-8 July 2010, Budapest, Hungary.

H

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Hong, Se-Joon, Lui, Carrie, Hahn, Jungpil, and Tam, Kar Yan (2008) How old are you, really?: cognitive vs. chronological age in technology acceptance decisions. Proceedings of the Seventh Annual Workshop on HCI Research in MIS The Seventh Annual Workshop on HCI Research in MIS. , 13 December 2008, Paris, France.

J

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jackson, Laurel, and Low, David (2010) Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. Proceedings of ANZMAC Annual Conference 2010 ANZMAC 2010 Australian and New Zealand Marketing Academy Conference. , 29 November - 1 December 2010, Christchurch, New Zealand.

K

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16 . pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

L

Lui, Siu Man, and Qiu, Ling (2007) Individual privacy and organizational privacy in business analytics. Proceedings of the 40th Annual Hawaii International Conference 2007 Hawaii International Conference on System Sciences. , 3-6 January 2007, Hawaii.

Lui, Siu Man, and Yu, Calvin Chun (2007) An investigation of web presence and business intelligence of Australian game development companies using webometrics indicators. Proceedings of the Thirteenth Australasian World Wide Web Conference 2007 AusWeb07. , 30 June- 4 July 2007, Coffs Harbour.

M

Murphy, Laurie, Schurmann, Andrea, and Moscardo, Gianna (2013) Building brands with music: Australian cases. In: Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 153-174.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? World Non-Profit and Social Marketing Conference The 2nd World Non-Profit and Social Marketing Conference. , 11-12 April 2011, Dublin, Ireland. (Unpublished)

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

McPhail, Janelle, and Fogarty, Gerard (2004) Mature Australian consumers' adoption and consumption of self-service banking technologies. Journal of Financial Services Marketing, 8 (4). pp. 302-313.

McPhail, Janelle, and Fogarty, Gerard (2004) Predicting senior consumers' acceptance and use of self-service banking technologies: test of the extended Technology Acceptance Model. Proceedings of the 6th Australasian Services Research Workshop 6th Australasian Services Research Workshop. , 16 - 18 February, 2004, Dunedin, New Zealand.

McPhail, Janelle, Fogarty, Gerard, and Walker, Rhett H. (2003) Understanding older consumers’ usage of self-service banking technologies: test of two models. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003 Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. , 1-3 December 2003, Adelaide, SA, Australia.

O

Ogunmokum, Gabriel O., Kasuma, Hariman, and Rose, Janelle (2010) A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry. Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. , 12 - 15 July 2010, Oulu, Finland.

Ogunmokun, Gabriel O., Tang, Chen, and Rose, Janelle D. (2008) Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. , 14-17 July 2008, Rio de Janeiro, Brazil.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2005) A discriminant analysis of the managers perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2004) Marketing research practices and company performance. Proceedings of 2004 Inaugural Academy of World Business, Marketing and Management Development Conference 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. , 13-16 July, 2004, Gold Coast, QLD, Australia.

Ogunmokun, Gabriel, McPhail, Janelle, and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003 Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. , 1-3 December 2003, Adelaide, SA, Australia.

P

Pattinson, Hugh M., and Low, David R. (2011) E-Novation for Competitive Advantage in Collaborative Globalization: technologies for emerging E-business strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA.

Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.

R

Rose, Janelle, and Ogunmokun, Gabriel (2010) Relationship between cognitive age and technology readiness: an exploratory analysis of mature consumers. Proceedings of ANZMAC Annual Conference 2010 ANZMAC 2010 Australian and New Zealand Marketing Academy Conference. , 29 November - 1 December 2010, Christchurch, New Zealand.

Rose, Janelle, and Fogarty, Gerard (2010) Technology readiness and segmentation profile of mature consumers. Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. , 12 - 15 July 2010, Oulu, Finland.

Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009 Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. , 30 November - 2 December, 2009, Melbourne, VIC, Australia.

Rose, Janelle, and Ogunmokun, Gabrielle (2008) Improving usage of self-service banking technologies among mature consumers. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. , 14-17 July 2008, Rio de Janeiro, Brazil.

Rose, Janelle, and Winter, Caroline (2008) The role of food tourism in developing an emerging Queensland wine tourism region: an exploratory study. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development Academy of World Business, Marketing & Management Development 2008 Conference. , 14-17 July 2008, Rio de Janeiro, Brazil.

S

Sukresna, I Made, and Hamilton, John (2012) Manufacturer-distributor relationship in a developing country: transactional or relational? Proceedings of the 12th Annual Hawaii International Conference On Business 12th Annual Hawaii International Conference On Business. , 24-27 May 2012, Honolulu, Hawaii.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Siglioccolo, Mario (2010) Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25 (3). pp. 259-276.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Sigliocolo, Mario (2009) Marketing strategies for top Italian museums: the influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

Sands, John, and McPhail, Janelle (2003) Choice criteria of listed Australian public companies for selecting an auditor: an exploratory study. International Journal of Business Studies, 11 (1). pp. 109-133.

W

Winter, Caroline, and McPhail, Janelle (2004) Kangaroos, Outback and Indigenous Culture: the development of ‘Australian’ brands for the international market. Proceedings of the Inaugural Academy of World Business, Marketing and Management Development Conference 2004 Inaugural Academy of World Business, Marketing and Management Development Conference 2004. , 13-16 July, 2004, Gold Coast, QLD, Australia.

Winter, Caroline, and Rose, Janelle (2004) A study of the Australian seniors market: social concerns and marketing implications. Journal of Management and World Business Research, 1 (1). pp. 58-67.

Y

Yao, Oliver H. M, Lawley, Meredith, and McPhail, Janelle (2003) Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis. Review of Asian and Pacific Studies, 25 . pp. 79-96.