2024-03-28T22:32:37Z
https://researchonline.jcu.edu.au/cgi/oai2
oai:researchonline.jcu.edu.au:39439
2016-10-17T23:01:50Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Creating a climate for local and organic foods: the importance of learning, social networks and government support
McCarthy, Breda
The purpose of this chapter is to explore the difficulty of adopting local and organic farming practices in regional Queensland and to draw some conclusions as to how sustainable agricultural systems can expand in the future. A total of forty in-depth interviews were conducted with growers and key informants. Content analysis of community plans was also undertaken. The analysis involved comparing and contrasting the views held by the different respondents and coding the data into major themes that were grounded in the literature.
Institute of Food Products Marketing
Stanton, John L.
Lang, Mark F.
2016-08
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/39439/2/39439%20McCarthy%202016.pdf
McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47.
https://researchonline.jcu.edu.au/39439/
restricted
oai:researchonline.jcu.edu.au:39440
2016-02-09T03:40:27Z
7374617475733D707562
74797065733D626F6F6B
Consumer Behaviour and PR
McCarthy, Breda
[Extract] Consumer behaviour is a discipline, in the social sciences, which deals with why consumers buy, or do not buy, products or services. Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires (Solomon, Russell-Bennett and Previte, 2013). Why should managers, advertisers or other marketing professionals study consumer behavior? Very simply, understanding consumer behavior makes good business sense. The marketing concept asserts that organisations need to satisfy the needs of consumers if they are to survive and thrive in today's world. Marketers can only satisfy these needs to the extent that they understand the people, or organisations, that will use the products and services they sell.
Bookboon
2016
Book
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/39440/6/39440%20McCarthy%202016.pdf
http://bookboon.com/en/consumer-behaviour-pr-ebook
McCarthy, Breda (2016) Consumer Behaviour and PR. Bookboon, London, UK.
https://researchonline.jcu.edu.au/39440/
openpub
oai:researchonline.jcu.edu.au:39460
2023-08-03T19:35:19Z
7374617475733D707562
74797065733D626F6F6B
Strategy, Marketing Plans and Small Organisations
McCarthy, Breda
Long term planning is the key to an organisation's success. This book provides an overview of strategic planning and implementation processes. It explores the importance of planning to small organisations along with major influences on strategy such as competitors and the industry environment. It examines the role of the chief executive, culture and politics in the design and implementation of a strategic plan. It also outlines key components of a strategic marketing plan such as mission, objectives, marketing mix strategies, measurement and review. It draws on current research and includes case studies from a variety of industries.
Bookboon.com
2016
Book
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/39460/6/39460%20McCarthy%202016.pdf
http://bookboon.com/en/strategy-marketing-plans-and-small-organisations-ebook
McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.
https://researchonline.jcu.edu.au/39460/
openpub
oai:researchonline.jcu.edu.au:39479
2023-08-03T19:35:19Z
7374617475733D707562
74797065733D61727469636C65
The Air Force is ready to respond. Anytime. Anywhere
McCarthy, Breda
This purpose of this case is to facilitate the exploration of branding and marketing communications strategy for a non-profit, governmental institution. The Australian Air Force needs to increase recruitment. Skill shortages in the labour market and competition from other industry sectors are some of the barriers faced by the Australian Air Force. More importantly, misconceptions about the fighter pilot role can discourage people from considering a career in the Air Force - many young people think this role is unattainable. The communications task for the Air Force is to convince the target market that they have the skills to do the job. The communications task is made more complex by the fact that the target market has grown up with technology and are considered 'digital natives'. A particular challenge lay in communicating the air force's message to the target market using social media. It is also important to communicate the fact that members of the Air Force are different from civilians, and appeal to would-be soldiers who respond well to the more militaristic realities of war and the concept of mateship. The Australian Air Force and its marketing communications team needs to do some creating thinking in order to develop a successful integrated marketing communications campaign. Two advertising campaigns are profiled in this case study.
SAGE
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/39479/7/JCU_39479_McCarthy_2016_Accepted%20Version.pdf
http://dx.doi.org/10.4135/9781473937475
McCarthy, Breda (2016) The Air Force is ready to respond. Anytime. Anywhere. SAGE Business Cases.
https://researchonline.jcu.edu.au/39479/
open
oai:researchonline.jcu.edu.au:41188
2024-03-02T15:21:12Z
7374617475733D707562
74797065733D61727469636C65
Fast-expanding "online" markets in South Korea and China: are they worth pursuing?
Kuah, Adrian T.H.
Wang, Pengji
The online shopping craze in South Korea has been ongoing for more than a decade, but in China, online shopping is currently experiencing tremendous growth, with 64 million additional shoppers per year. Consumers in Asia are among the world's most prolific online shoppers. This study explains the evolution of the online shopping market in South Korea and China. Using fast-expanding market model as an initial analytical framework and multiple case approach, we find that Chinese online shopping corresponds to the take-off stage of a successful cluster, in which significant opportunities are still present in Chinese Tier-3 and Tier-4 cities. Conversely, the South Korean online market is nearing saturation, though major foreign players are still entering this perceived lucrative marketplace.
Wiley-Blackwell
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/41188/11/41188%20Kuah%20and%20Wang%202017.pdf
application/pdf
https://researchonline.jcu.edu.au/41188/12/41188%20Kuah%20and%20Wang%202017.pdf%20-%20Accepted.pdf
http://dx.doi.org/10.1002/tie.21779
Kuah, Adrian T.H., and Wang, Pengji (2017) Fast-expanding "online" markets in South Korea and China: are they worth pursuing? Thunderbird International Business Review, 59 (1). pp. 63-77.
https://researchonline.jcu.edu.au/41188/
open
oai:researchonline.jcu.edu.au:41502
2020-02-05T19:30:14Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Happy textile: is store atmosphere still a priority?
Tjong, Budisantoso
Jermias, Johnny
Bradshaw, Adrian
Michael, a recent graduate from a prominent university in Malaysia, decides to move back to his home town of Ciamis in Indonesia to take over his family business that sells textile. He is eager to put into practice all of the business knowledge he acquired during his MBA program. In the first month managing the store he has identified several aspects of the business that could be improved and he thinks that one of the most important aspects, in need of immediate attention, is the store atmosphere. The store looks dull with limited space for customers to move around. Further, the products are not well-organized making it difficult for customers to browse and select the products that they are interested in purchasing. Based on the marketing concepts he learned in his MBA program, and his pleasant experience shopping in many stores in Kuala Lumpur, Michael contemplates redesigning the store to improve its atmosphere. He believes that he needs more space to display the products properly and allow his customers to have a pleasant shopping experience. He considers buying the adjacent store, which has been struggling lately, in order to expand the existing store. However, he realizes that due to its strategic location, purchasing the adjacent store might create potential cash flow problems in the near future, particularly if the forecasted future sales are not as expected.
Springer
Sanjit, Roy
2017
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/41502/1/41502_Tjong%20et%20al_2017_chapter.pdf
https://doi.org/10.1007/978-3-319-32970-3_11
Tjong, Budisantoso, Jermias, Johnny, and Bradshaw, Adrian (2017) Happy textile: is store atmosphere still a priority? In: Sanjit, Roy, (ed.) Services Marketing Cases in Emerging Markets : an Asian perspective. Springer, Cham, Switzerland, pp. 107-116.
https://researchonline.jcu.edu.au/41502/
restricted
oai:researchonline.jcu.edu.au:42118
2024-03-03T15:02:27Z
7374617475733D707562
74797065733D61727469636C65
Empowering or misleading? Online health information provision challenges
Eagle, L.C.
Dahl, S.
Purpose: Patient empowerment (PE) is a key public health policy tool globally which is seen as unproblematic, but contains a number of unwarranted assumptions and unrecognised challenges to achieving effective implementation. Further, the theoretical foundations for understanding the impact of persuasive health communications on PE are weak. The purpose of this paper is to review these factors and to highlight major areas of concern.
Design: Firstly, the assumptions underpinning empowerment and the implicit theoretical foundations for active health information seeking behaviours are reviewed. This is then followed by a readability analysis of Internet-based material relating to two general medical conditions, four chronic medical conditions and six patient information leaflets which was conducted to explore issues relation to the provision and readability of online health information.
Findings: The assumptions underpinning expectations of policy makers and health organisations regarding active health information seeking are shown to be problematic, with several potential impediments to effective PE implementation, including the fact that almost all of the online material reviewed is written in language too complex for the majority of the general public to comprehend, let alone act on.
Practical Implications: Recommendations are made for guiding information seeking and a research agenda is outlined that would aid in strengthening theoretical underpinnings, expand knowledge and thereby help inform practice and policy debate regarding how patient empowerment can be improved.
Originality / value: This paper contributes to understanding of the challenges of effective health communication in the digital age by highlighting the need for a greater understanding of online health information seeking and the impact of limited health literacy and numeracy.
Emerald Group Publishing Limited
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/42118/6/42118%20Dahl%20and%20Eagle%202016.pdf
application/pdf
https://researchonline.jcu.edu.au/42118/7/42118_Eagle_Dahl_2015%20-%20Accepted.pdf
http://dx.doi.org/10.1108/MIP-07-2015-0127
Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7). pp. 1000-1020.
https://researchonline.jcu.edu.au/42118/
open
oai:researchonline.jcu.edu.au:42131
2024-02-29T14:16:59Z
7374617475733D707562
74797065733D61727469636C65
Product placement in old and new media: examining the evidence for concern
Eagle, Lynne
Dahl, Stephan
We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand promotion presents to regulators. We note the weaknesses in current theoretical perspectives on the way product placements impact more than awareness and argue that a failure to recognise the increasingly diverse nature of product placement within entertainment media content means that awareness campaigns and warnings regarding the presence of product placements are unlikely to be effective in countering any negative effects of the practice on vulnerable groups such as children and young adults. While we focus on the impact of product placement activity on children and young adults, using primarily the examples of alcohol and tobacco products, we also raise concerns regarding a failure to act on the presence of a number of harmful products that fall beyond the current list of restricted products even in countries where some form of specific regulation exists. In order to aid those considering the necessity for, or scope of, any future restrictions on this form of marketing communication, it is important to determine not only what is known, but what also needs to be determined about the impact of product placements across the range of existing and evolving communication channels.
Springer
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/42131/6/42131_Eagle%20and%20Dahl_2018.pdf
http://dx.doi.org/10.1007/s10551-015-2955-z
Eagle, Lynne, and Dahl, Stephan (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3). pp. 605-618.
https://researchonline.jcu.edu.au/42131/
restricted
oai:researchonline.jcu.edu.au:43696
2024-03-02T15:47:32Z
7374617475733D707562
74797065733D61727469636C65
The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution
Eagle, Lynne
Hamann, Mark
Low, David R.
Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, inidcating the need to new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.
Elsevier
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/43696/6/43696%20Eagle%20et%20al%202016.pdf
http://dx.doi.org/10.1016/j.marpolbul.2016.03.040
Eagle, Lynne, Hamann, Mark, and Low, David R. (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332.
https://researchonline.jcu.edu.au/43696/
restricted
oai:researchonline.jcu.edu.au:43848
2023-08-03T19:35:47Z
7374617475733D707562
74797065733D61727469636C65
Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers
McCarthy, Breda
Liu, Hong-Bo
Chen, Tingzhen
Purpose: The purpose of this paper is to identify the factors driving the adoption of ‘green innovations’ notably green food and certified organic food and to examine the attitudes of Chinese consumers towards genetically modified food.
Design/methodology/approach: A mixed methods approach was used. A total of 402 consumers responded to a structured questionnaire and 58 consumers responded to a survey designed to gather qualitative data. Data analysis involved content analysis, the probit model, frequency distributions and the t test for two unrelated means.
Findings: This study shows that affluent, middle class Chinese citizens are opting out of the conventional food market. There is a gender divide, with men showing a preference for green food and females showing a preference for certified organic food. Certified food purchase is associated with demographic variables, such as income, education, age, gender, presence of young children, household size, living in developed cities and overseas experience. A follow-up study shows that the absence of GMOs (genetically modified organisms) motivates the purchase of organic food. Overall, the results suggest that Chinese consumers are turning towards certified food for health reasons and are sceptical about GM food.
Research limitations/implications: This paper provides some insights into how Chinese consumers view innovations in the food sector. The study found that almost half of the sample is unaware that the concept of green food is different to that of organic food. The priority for the certified organic industry is to address this lack of knowledge and clearly explain what certified organic food is and how it differs from green food. Small-scale farmers could use consumer aversion to GMOs as a promotional tool. The ultimate goal of this paper is to help marketers better promote certified organic food, but inferences can be drawn in terms of Chinese sustainable consumption. Negative attitudes towards genetically modified foods exist due to human health concerns. Hence, Chinese policy makers need to confront these perceptions, real or perceived, if they wish to maintain public trust in biotechnology.
Practical implications: The study found that almost half of the sample is unaware that the concept of green food is different to that of organic food. The priority for the certified organic industry is to address this lack of knowledge and clearly explain what certified organic food is and how it differs from green food. Based on the qualitative data, stressing the GM-free status is likely to enhance sales since there appears to be a segment of consumers that distrusts GM technology.
Originality/value: The contribution of this research lies in examining what drives the adoption of 'green innovations', notably green food and certified organic food in China. This research is important given that little is known about what Chinese consumers think of, and how they react to, innovations in the agro-food value chain.
Emerald Group Publishing
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/43848/10/43848%20McCarthy%20et%20al%202016_accepted%20version.pdf
application/pdf
https://researchonline.jcu.edu.au/43848/9/43848%20McCarthy%20et%20al%202016.pdf
http://dx.doi.org/10.1108/BFJ-10-2015-0375
McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2016) Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 118 (6). pp. 1334-1349.
https://researchonline.jcu.edu.au/43848/
open
oai:researchonline.jcu.edu.au:44213
2024-03-02T16:12:05Z
7374617475733D707562
74797065733D61727469636C65
Green food consumption in China: segmentation based on attitudes toward food safety
Liu, Hong-Bo
McCarthy, Breda
Chen, Tingzhen
The objectives of this report are twofold: to examine the demographic factors that drive demand for green food and to segment Chinese consumers based on their attitudes toward food safety. An online survey was used to collect consumer behavior information. A total of 402 responses were obtained covering participants who lived in 24 provinces and municipalities in China. Probit modeling, analysis of variance, and cluster analysis are used. Income, education, age, gender, presence of young children, household size, and overseas experience are variables that have an impact on green food purchase. Young, wealthy men, who have young children and live in a small household, are likely to buy green food. The survey shows that Chinese consumers are willing to pay a price premium for green food; however, price will be a major factor restricting the growth of the green food label in China, given market prices. Three segments―the "distrustful consumer," the "ambivalent consumer," and the "trusting consumer"―are identified for market segmentation purposes.
Routledge
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/44213/1/44213%20Liu%20et%20al%202016.pdf
http://dx.doi.org/10.1080/08974438.2016.1151396
Liu, Hong-Bo, McCarthy, Breda, and Chen, Tingzhen (2016) Green food consumption in China: segmentation based on attitudes toward food safety. Journal of International Food and Agribusiness Marketing, 28 (4). pp. 346-362.
https://researchonline.jcu.edu.au/44213/
restricted
oai:researchonline.jcu.edu.au:45498
2024-03-03T14:22:03Z
7374617475733D707562
74797065733D61727469636C65
Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia
Sukresna, I. Made
Hamilton, John R.
Tee, Singwhat
Purpose - Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating across each shared marketing channel. The purpose of this paper is to hypothesize long-term orientation (LTO) and role-performance as joint drivers that positively influence dependence, satisfaction, and trust constructs for each manufacturer and distributor domain.
Design/methodology/approach - A structural equation modelling-comparative model is developed, tested, and validated for the Indonesian manufacturing sector. The sample size is 140 pairs of medium-to-large-sized manufacturers and their connecting distributors. The respondent is individual who is responsible and knowledgeable in dealing with his/her company's manufacturer or distributor.
Findings - Both the manufacturer-distributor LTO and their role-performance jointly drive the outcomes of the shared marketing channel relationship, and both parties' behaving similarly (except for the influence of their role-performance onto their partner's satisfaction).
Research limitations/implications - This study have not investigated possible two-way interactions between constructs across the channel. Combined, paired, manufacturer and distributor dataset questions can expose the connectivities relationships between the partners. The insignificant influence of role-performance on economic satisfaction within the manufacturer domain requires further research on the possible presence of mediating construct(s) between those constructs, and on the broadening of the definition of satisfaction. Past channel research revealed that trust interacts with satisfaction, yet this study does not find significant interactions between the outcomes constructs.
Practical implications - In Indonesia each marketing channel's manufacturer and distributor management team should jointly enhance both their shared long-term relationship, and their respective role-performance. This long-term view is implementable through long-term marketing channel contracts.
Originality/value - This study contributes to marketing channel theory with the LTO and the role-performance of a channel partner jointly driving the other partner's economic satisfaction, trust, and their dependence specifically within the Indonesian context. The benchmarking of a marketing channel's performance within a trusting and satisfying channel relationship sets the framework for the development of future optimization studies (of at least the five connectivities constructs used herein).
Emerald
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/45498/1/45498-Sukresna-et-al-2016.pdf
http://dx.doi.org/10.1108/APJML-03-2015-0046
Sukresna, I. Made, Hamilton, John R., and Tee, Singwhat (2016) Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia. Asia Pacific Journal of Marketing and Logistics, 28 (3). pp. 525-546.
https://researchonline.jcu.edu.au/45498/
restricted
oai:researchonline.jcu.edu.au:46739
2017-03-05T23:56:18Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones
Chu, Michelle
Eden, Shinzien
Kumala, Tania Tanjung
Saputra, Andre Laurentio
Budisantoso, Tjong
Bhati, Abhishek
This chapter focuses on the factors behind the intention to switch smartphone brands amongst youngsters in Singapore. A focus group discussion was conducted to identify factors that affect the intentions to switch, followed by a survey among students at a private university in Singapore. Findings from the focus group discussions indicated that 'Where I Live' and 'Social Circle' emerged as factors that have not previously been discussed in the current literature. The survey findings demonstrated that 'Intention to Switch' is influenced by 'Where I Live', 'Customer Innate Innovativeness' and 'Satisfaction'. As customers' satisfaction was the most significant factor of brand switching among other variables, four antecedent variables of satisfaction were also identified. These are customer innate innovativeness, residential location, attachment and social circle. The study findings are usefull to provide strategic implementation for marketers so that they are able to increase resistance of brand switching intentions among their young customers.
Palgrave Macmillan
Nguyen, Bang
Melewar, T.C.
Schultz, Don E.
2017-10
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/46739/1/46739_Bhati%20et%20al_2017.pdf
https://he.palgrave.com/page/detail/asia-branding-bang-nguyen/?sf1=barcode&st1=9781137489951
Chu, Michelle, Eden, Shinzien, Kumala, Tania Tanjung, Saputra, Andre Laurentio, Budisantoso, Tjong, and Bhati, Abhishek (2017) Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones. In: Nguyen, Bang, Melewar, T.C., and Schultz, Don E., (eds.) Asia Branding: connecting brands, consumers and companies. Palgrave Macmillan, London, UK, pp. 66-79.
https://researchonline.jcu.edu.au/46739/
open
oai:researchonline.jcu.edu.au:46939
2017-03-02T03:39:16Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Wine purchasing behaviour in China
Liu, H.
McCarthy, B.
With the rise of China's middle class, the country is undergoing a social transformation. One of the most striking changes is the rapid increase in wine consumption. In 2013, China (including Hong Kong) consumed 155 million nine-liter cases (equivalent to 1.87 billion bottles) of red wine and became the world's largest consumer of red wine (Vinexpo, 2014). China's red wine consumption almost tripled between 2007 and 2013, although there was a 7.4% decline in 2013 in comparison to 2012, which was thought to be due to years of stock building and the government crackdown on luxury gift-giving and excessive spending in 2012 (The Wall Street Journal, 2014). China has attracted the attention of domestic Chinese and international wine marketers in response to its rapid rise in demand. Wine marketers from France, Australia, Italy and the USA are some of the international sellers seeking an opportunity to expand their market share in China (Morrison and Rabellotti, 2014).
Elsevier
Capitello, Roberta
Charters, Steve
Menival, David
Yuan, Jingxue
2017
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/46939/2/46939-Liu-McCarthy-2017.pdf
https://www.elsevier.com/books/the-wine-value-chain-in-china/capitello/978-0-08-100754-9#
Liu, H., and McCarthy, B. (2017) Wine purchasing behaviour in China. In: Capitello, Roberta, Charters, Steve, Menival, David, and Yuan, Jingxue, (eds.) The Wine Value Chain in China: consumers, marketing, and the wider world. Elsevier Asian Studies Series . Elsevier, Cambridge, MA, USA, pp. 117-129.
https://researchonline.jcu.edu.au/46939/
restricted
oai:researchonline.jcu.edu.au:47455
2023-08-03T19:36:08Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Characterising the green consumer: who wastes food and what are the potential solutions to household food waste?
McCarthy, B.
Liu, H.
This paper reports data from a group of 'green consumers'. Use of the ordered probit model suggests that green consumers are not dissimilar from the general population; wealthy younger males, who have young children and who eat out frequently, are more likely to waste food. Older females who worry about the cost of food waste and who know the difference between "use by" and "best before" dates are less likely to waste food. Hence, effective communications and waste intervention strategies need to focus on the "worst" offenders in terms of food waste. The survey showed that a wide variety of measures to reduce food waste were acceptable to the respondents, including the development of renewable energy, funding of infrastructure to support centralised composting and price incentives for home composting. Education and marketing campaigns promoting second-grade produce was also acceptable to respondents. The main contribution of this study is to provide practical information for local government on the acceptability of policy measures to reduce food waste.
University of Canterbury
Fortin, David
Ozanne, Lucie
2016-12
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/47455/1/47455%20McCarthy%20and%20Liu%202016.pdf
McCarthy, B., and Liu, H. (2016) Characterising the green consumer: who wastes food and what are the potential solutions to household food waste? In: Proceedings of the Australian and New Zealand Marketing Academy Conference (1) pp. 31-38. From: ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era, 5-7 December 2016, Christchurch, New Zealand.
https://researchonline.jcu.edu.au/47455/
openpub
oai:researchonline.jcu.edu.au:48946
2024-03-02T15:03:20Z
7374617475733D707562
74797065733D61727469636C65
Social marketing strategies for renewable energy transitions
Eagle, Lynne
Osmond, Amy
McCarthy, Breda
Low, David
Lesbirel, Hayden
Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers’ attitudes towards energy issues, their use of renewable energy in the home and constraints to energy conservation. Respondent-completed questionnaires from 325 people reveal strong support for renewable energy and a belief in human-induced climate change. A multitude of obstacles to energy-efficient practices are revealed by the survey. The paper also explores the role of social marketing in prompting behavioural change and encouraging a transition to renewable energy. Policy makers can utilise these findings to accelerate the transition to renewable energy and build capacity among residents.
Elsevier
2017-05
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/48946/1/48946_Eagle%20et%20al_2017.pdf
https://doi.org/10.1016/j.ausmj.2017.04.006
Eagle, Lynne, Osmond, Amy, McCarthy, Breda, Low, David, and Lesbirel, Hayden (2017) Social marketing strategies for renewable energy transitions. Australasian Marketing Journal, 25 (2). pp. 141-148.
https://researchonline.jcu.edu.au/48946/
restricted
oai:researchonline.jcu.edu.au:48980
2021-10-22T19:15:53Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Ethical Issues in social marketing
Eagle, Lynne
Dahl, Stephan
Low, David
This chapter provides an overview of ethical challenges within social marketing including (targeting; literacy challenges; stigmatizing/victim blaming/gernating fear, guilt and shame; coercion and nudging/limiting personal freedoms; and personal financial incentives.
This chapter also provides a review of competing ethical frameworks and discusses the implication of these for social marketing practice.
This chapter also discusses the role of social marketing ethical resources such as codes of ethics.
Oxford University Press
French, Jeff
2017
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/48980/1/48980_Eagle%20et%20al_2017_chapter_Final.pdf
https://global.oup.com/academic/product/social-marketing-and-public-health-9780198717690?cc=au&lang=en&
Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.
https://researchonline.jcu.edu.au/48980/
restricted
oai:researchonline.jcu.edu.au:49002
2024-03-02T15:02:47Z
7374617475733D707562
74797065733D61727469636C65
A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
Mayes, Christopher
Eagle, Lynne
Dahl, Stephan
We consider the role of codes of ethics in social marketing, distinguishing between “procedural ethics” and “ethics-in-practice” (after Guillemin & Gillam, 2004). We review foundations for “procedural ethics”—formal systems for ethical oversight—including moral and political philosophy, existing codes of ethics, and previous proposals for codes of ethics for social marketing. We then discuss “ethics-in-practice,” the ethical dimensions of the small moments that comprise everyday life. We connect this idea to Aristotle’s concept of phronesis, the practical wisdom to respond in just the right way to particular situations. Supporting the ethical practice of social marketing will require both procedural ethics and ethics-in-practice, iteratively related to one another. We conclude with three tasks for the profession: (1) develop and apply norms,standards, and sanctions; (2) develop formal, procedural ethics, in a just way (e.g., codes of ethics); and (3) support social marketers to develop ethics-in-practice, or phronesis.
Routledge
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/49002/1/Carter%20et%20al%20SM%20Code%20of%20ethics.pdf
http://dx.doi.org/10.1080/10495142.2017.1293384
Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, and Dahl, Stephan (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38.
https://researchonline.jcu.edu.au/49002/
restricted
oai:researchonline.jcu.edu.au:49121
2024-03-05T15:09:59Z
7374617475733D707562
74797065733D61727469636C65
A casino-induced satisfaction of needs: scale development and its relationship with casino customer loyalty
Tsai, Henry
Hsu, Cathy H.C.
Lee, Louisa Yee Sum
Based on Maslow’s hierarchy of needs theory, this study develops a five-factor casino-induced satisfaction-of-needs scale and examines its relationship with casino customer loyalty using Macau as a study context. The findings show that the respondents’ most visited casinos had only marginally met the respondents’ various inner needs; there is still ample room for Macau casinos to improve the level of their customers’ satisfaction regarding customers’ inner needs. Among the five types of inner needs, self-actualization appears to be one need that requires more attention than the others because it was rated as the need that was the least satisfied but contributed the second most to measuring satisfaction. Additionally, Macau casinos should continue their efforts to improve and maintain a safe and secure casino environment, coupled with providing a variety of quality foods and beverages, for their customers. Lastly, safety and security, self-actualization and physiological needs were found to positively affect casino customer loyalty.
Routledge
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/49121/1/49121%20Tsai%20et%20al%202017.pdf
http://dx.doi.org/10.1080/10548408.2016.1260520
Tsai, Henry, Hsu, Cathy H.C., and Lee, Louisa Yee Sum (2017) A casino-induced satisfaction of needs: scale development and its relationship with casino customer loyalty. Journal of Travel and Tourism Marketing, 34 (7). pp. 986-1000.
https://researchonline.jcu.edu.au/49121/
restricted
oai:researchonline.jcu.edu.au:49392
2024-03-02T14:57:36Z
7374617475733D707562
74797065733D61727469636C65
Food waste and the 'green' consumer
McCarthy, Breda
Liu, Hong-Bo
While the literature on food waste has examined mainstream consumers, it has tended to overlook ‘green’ consumers. Based on a survey with 346 respondents, techniques such as cross tabulations, non-parametric tests and the ordered probit regression model were used to analyse the data. Variables such as age, making an effort to reduce food waste, guilt and anxiety about wasting food, along with knowledge of expiry dates, were associated with lower levels of food waste. Surprisingly, eating organic food was not linked with a lower propensity to waste food. There did not appear to be a large gap between attitudes towards food waste and actual behaviours. Higher income households, with young children, who eat out a lot, were more likely to waste food. A good deal of food was thrown away due to spoilage, the short shelf-life of fresh food and because people forgot about food left in the fridge. A limitation of the survey is the reliance on self-reported data for food waste. The findings have practical implications for public policy makers who wish to reduce the economic and environmental burden of food waste.
Elsevier
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/49392/1/1-s2.0-S144135821630266X-main.pdf
http://dx.doi.org/10.1016/j.ausmj.2017.04.007
McCarthy, Breda, and Liu, Hong-Bo (2017) Food waste and the 'green' consumer. Australasian Marketing Journal, 25 (2). 6. pp. 126-132.
https://researchonline.jcu.edu.au/49392/
restricted
oai:researchonline.jcu.edu.au:49882
2024-03-03T14:29:57Z
7374617475733D707562
74797065733D61727469636C65
Barriers to the diffusion of renewable energy in Queensland
McCarthy, Breda
Eagle, Lynne
Lesbirel, Hayden
Renewable energy (RE) is needed for the low-carbon future envisioned in the 2015 Paris climate change agreement. This article comparatively evaluates the RE performance of two states in Australia to show how government policies affect energy transitions. The ‘complex systems’ perspective is used as a theoretical lens and it elucidates the constraints to RE transitions. Ambitious targets at state level and sustained political support are required to overcome the multi-dimensional barriers to RE transitions. However, given the complexity of the energy system, governments should pursue collaborative efforts across states and with various stakeholders to avoid conflicts. They need to address concerns about rising electricity prices and energy security if the much needed decarbonisation of the electricity sector is to take place.
Routledge
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/49882/8/49882_McCarthy%20et%20al_2017_accepted%20version_in%20press.pdf
application/pdf
https://researchonline.jcu.edu.au/49882/13/49882%20McCarthy%20et%20al%202017.pdf
http://dx.doi.org/10.1080/10371656.2017.1364480
McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.
https://researchonline.jcu.edu.au/49882/
restricted
oai:researchonline.jcu.edu.au:49883
2024-02-29T14:22:51Z
7374617475733D707562
74797065733D61727469636C65
Green marketing cradle-to-cradle: remanufactured products in Asian markets
Wang, Pengji
Kuah, Adrian T.H.
Remanufacturing, a key circular economy practice, is a new way of sustainable thinking without depleting additional economic resources. Because remanufactured goods come from direct reuse of returned or already used goods, the environmental impacts of production are reduced and product longevity is extended; therefore, these products can be considered "green products." Are they appealing to the green consumers, however? Our questionnaire survey of more than 1,168 consumers from eight Asian countries shows that the "real" green market for remanufactured products is not yet ready. Reactions to green attributes of remanufactured products are disproportionate from Asian consumers with different consumption values. Status- and value-conscious consumers may buy into remanufactured products if they perceive them as greener. However, the findings suggest that environmentally conscious consumers do not show a high appreciation for the green concept of remanufactured products in Asia. The results highlight important takeaways for remanufacturers in the circular economy and those selling remanufactured products: to identify and define the right selling point of "greenness" to align with Asian consumers' inherent values.
Wiley
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/49883/1/49883_Wang%20and%20Kuah_2018.pdf
https://doi.org/10.1002/tie.21925
Wang, Pengji, and Kuah, Adrian T.H. (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5). pp. 783-795.
https://researchonline.jcu.edu.au/49883/
restricted
oai:researchonline.jcu.edu.au:51655
2024-03-05T14:28:25Z
7374617475733D707562
74797065733D61727469636C65
Waste not, want not: exploring green consumers' attitudes towards wasting edible food and actions to tackle food waste
McCarthy, Breda
Liu, Hong-Bo
Purpose: Scholarly research on food waste is growing, but it tends to focus on households in general. The purpose of this paper is to explore the attitudes of green consumers towards food waste, reasons for wasting edible food and acceptance of policy actions that could help address the food waste challenge.
Design/methodology/approach: Based on a quantitative survey of 346 respondents, frequency distributions, cross tabulations and non-parametric tests were performed.
Findings: This study finds that there is inconsistency between attitudes and behaviours. Green consumers, including those who value organic food and vegetarianism, waste quite a lot of edible food. Food is thrown away mainly due to spoilage, short shelf life, being forgotten in the fridge and eating outside the home. Hence, consumers, even those with the best of intentions, face behavioural constraints when it comes to reducing food waste. A surprising finding is that some consumers lack awareness of the environmental burden posed by food waste. Several policy measures to reduce food waste are acceptable to the respondents
Research limitations/implications: Reliance on self-reported data for food waste.
Practical implications: The research identifies actions that local governments could undertake to reduce consumer-related food waste. An environmental awareness campaign targeting green consumers could correct information deficits.
Originality/value: The focus on the green segment has practical implications for reducing the economic and environmental burden of food waste.
Emerald Group Publishing
2017-11-01
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/51655/1/51655%20McCarthy%20and%20Liu%202017.pdf
http://dx.doi.org/10.1108/BFJ-03-2017-0163
McCarthy, Breda, and Liu, Hong-Bo (2017) Waste not, want not: exploring green consumers' attitudes towards wasting edible food and actions to tackle food waste. British Food Journal, 119 (12). pp. 2519-2531.
https://researchonline.jcu.edu.au/51655/
restricted
oai:researchonline.jcu.edu.au:51998
2024-02-28T14:24:53Z
7374617475733D707562
74797065733D61727469636C65
Climate change behaviors related to purchase and use of personal cars: development and validation of eco-socially conscious consumer behavior scale
Saleem, Muhammad Abid
Eagle, Lynne
Low, David
A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (ecosocial conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior.
Pergamon
2018-03
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/51998/1/Saleem%20Eagle%20Low%20climate%20change%20car%20choice.pdf
http://dx.doi.org/10.1016/j.trd.2017.12.023
Saleem, Muhammad Abid, Eagle, Lynne, and Low, David (2018) Climate change behaviors related to purchase and use of personal cars: development and validation of eco-socially conscious consumer behavior scale. Transportation Research Part D, 59. pp. 68-85.
https://researchonline.jcu.edu.au/51998/
restricted
oai:researchonline.jcu.edu.au:52327
2021-10-22T19:25:05Z
7374617475733D707562
74797065733D61727469636C65
"Olá! Estás a ouvir-me?" An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // "Olá! Estás a ouvir-me?" Estudo exploratório da informação de saúde e da sua compreensão, com base em fontes da Internet em português e inglês
Dahl, Stephan
Eagle, Lynne
Souza, Victor Gomes Lauriano
[English] This paper focuses on health literacy and readability analysis as a guide for enhancing health information. Based on a selection of internet-derived health and wellbeing materials, we show that the information available in both Portuguese and English is at a level likely to be too complex for the general population to understand. We also show a possible formula for adapting enabling the SMOG readability analysis tool so that it can be applied to information written in Portuguese and conclude the paper with a research agenda to help inform practice and policy debate.
[Portuguese] Este artigo centra-se na literacia em saúde e na análise de legibilidade como um guia para a melhoria da informação de saúde. Com base numa seleção de materiais sobre a saúde e o bem-estar, provenientes da Internet, mostramos que a informação disponível, tanto em português como em inglês, está escrita num nível de complexidade provavelmente superior ao entendido pela população em geral. Ao mesmo tempo, propomos um ajuste ao modelo de análise de legibilidade SMOG, para que possa ser utilizado em informação escrita em português. Concluímos o artigo com uma agenda de pesquisa para informar a prática e o debate político.
INDEG-ISCTE Executive Education
2017-12
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52327/1/52327_Dahl%20and%20Eagle_2017_final.pdf
http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S1645-44642017000300005&lng=en&nrm=iso&tlng=en
Dahl, Stephan, Eagle, Lynne, and Souza, Victor Gomes Lauriano (2017) "Olá! Estás a ouvir-me?" An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // "Olá! Estás a ouvir-me?" Estudo exploratório da informação de saúde e da sua compreensão, com base em fontes da Internet em português e inglês. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-speaking Countries), 16 (3). pp. 44-58.
https://researchonline.jcu.edu.au/52327/
open
oai:researchonline.jcu.edu.au:52330
2018-03-07T03:50:21Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Marketing the contested belief system of science
Low, David R.
Eagle, Lynne
Challenges to scientific evidence impacts negatively on a range of health, well-being and environmental issues and can hamper the development of effective policy in these areas. Using the examples of vaccine hesitancy and climate change, we review the main factors that can impair effective science communication, highlighting areas where further research is needed to aid communication effectiveness and to strengthen the theoretical foundations of science communication. We note commonalities in the rejection of scientific consensus and in the way opposition is organized and communicated. Recommendations for combating this and improving the way risk and uncertainty are communicated to lay audiences conclude the paper.
RMIT
Brennan, Linda
Robinson, Linda
Reid, Mike
2017-12
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52330/1/Low%20%26%20Eagle%20ANZMAC%20Contested%20belief%20science.pdf
https://anzmac.wildapricot.org/Conference-Proceedings
Low, David R., and Eagle, Lynne (2017) Marketing the contested belief system of science. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 455-458. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.
https://researchonline.jcu.edu.au/52330/
openpub
oai:researchonline.jcu.edu.au:52357
2023-08-03T19:36:41Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
The death of the Digital Native
Russo, Kerry
Low, David R.
Eagle, Lynne
The arrival of the Digital Native in higher education was predestined to produce a hyper connected digital fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of the digital divide within business education and ascertain if a student's prior experience and socio-economic/socio-cultural positions influence digital fluency. Many researchers now acknowledge a digital divide is contributing to societal inequity. What influence is this divide having on business education and are graduates equipped with 21st century skills? Preliminary results indicate access to a school issued laptop in secondary schooling has not increased digital fluency. Business students in higher education may be a wired and hyper connected cohort but social medial engagement does not equate to digital fluency. The Digital Native has not arrived.
RMIT
Robinson, Linda
Brennan, Linda
Reid, Mike
2017-12
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52357/1/Russo%20et%20al%20ANZMAC%20Digital%20native.pdf
https://anzmac.wildapricot.org/Conference-Proceedings
Russo, Kerry, Low, David R., and Eagle, Lynne (2017) The death of the Digital Native. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 553-556. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.
https://researchonline.jcu.edu.au/52357/
openpub
oai:researchonline.jcu.edu.au:52656
2023-08-03T19:36:44Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Farmer segmentation: transfer of knowledge in extension
Hay, Rachel
Eagle, Lynne
Low, David
Food production requires careful consideration of farming practices and may carry unintended consequences such as nutrient and sediment loss from farm land (McGuire, Morton, Arbuckle, & Cast, 2015). At an extension (intermediaries between research and farmers) level it is important that farmers are supported in best practice to prevent such losses. However, this is made difficult because of different farmer typologies. Responses to a survey of cane growers in Queensland demonstrate the influence that segmentation and extension has on cane growing businesses and the flow on effect that it has on society. Marketers whose aim is to create change amongst farmers would benefit by including farmer specific typology/segmentation in their marketing efforts.
RMIT
Robinson, Linda
Brennan, Linda
Reid, Mike
2017-12-06
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52656/1/52656%20Hay%20et%20al%202017.pdf
https://anzmac.wildapricot.org/Conference-Proceedings
Hay, Rachel, Eagle, Lynne, and Low, David (2017) Farmer segmentation: transfer of knowledge in extension. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 799-803. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.
https://researchonline.jcu.edu.au/52656/
openpub
oai:researchonline.jcu.edu.au:52844
2024-03-04T14:18:39Z
7374617475733D707562
74797065733D61727469636C65
Determinants of frozen food purchase intentions: insights from a developing country
Saleem, Muhammad Abid
Wasaya, Allah
Zahra, Sadaf
This study highlighted the role of knowledge about frozen foods and focused on what traits will change consumers' intentions toward frozen food purchases. Further, it analysed how consumer attitudes toward frozen food acted as a mediator and family structure acted as a moderator in the relationships between knowledge of frozen food products, change seeking traits, and frozen food purchase intentions. Data was collected through a questionnaire based on adopted scales, and the sample consisted of 279 frozen food customers of branded and non-branded stores in Multan District, Pakistan. Exploratory factor analysis, confirmatory factor analysis, and multi-group moderation were conducted to provide statistical evidence for hypotheses. Knowledge about frozen foods and change seeking traits were found significant in predicting frozen food purchase intentions directly and through mediation. Additionally, family structure was found to be a significant moderator of the hypothesized path between attitude towards frozen food and frozen food purchase intentions. This study is the only one of its kind and helps to demystify frozen food purchase behaviour of consumers in a developing country like Pakistan, especially, in light of a changing social phenomenon, that is, shifting of joint family systems to nuclear family structures.
Associated Management Consultants
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52844/1/52844_Saleem%20et%20al_2017.pdf
https://doi.org/10.17010/ijom/2017/v47/i7/116476
Saleem, Muhammad Abid, Wasaya, Allah, and Zahra, Sadaf (2017) Determinants of frozen food purchase intentions: insights from a developing country. Indian Journal of Marketing, 47 (7). pp. 47-59.
https://researchonline.jcu.edu.au/52844/
restricted
oai:researchonline.jcu.edu.au:52845
2024-03-02T14:41:55Z
7374617475733D707562
74797065733D61727469636C65
Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry
Saleem, Muhammad Abid
Zahra, Sadaf
Yaseen, Asif
Purpose: The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin Pakistan's airline industry trust also play a vital role in driving repurchase intentions for all services businesses.
Design/methodology/approach: The study employs structural equation modeling to examine the hypothesized relationships among antecedents of repurchase intention drawing on a data set of 383 customers listed as "frequent flyer members" within Pakistan's airline industry.
Findings: The results revealed that service quality and trust are directly associated with repurchase intentions as well as through the mediator of customer satisfaction. The findings hold important implications for marketers and academics.
Originality/value: This study makes original contribution to the body of knowledge in the services marketing sector by investigating the effects of service quality and trust through the mediation of customer satisfaction and brand image, and the moderation of WOM factors on predictors of repurchase intention.
Emerald
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52845/1/airline%20paper.pdf
https://doi.org/10.1108/APJML-10-2016-0192
Saleem, Muhammad Abid, Zahra, Sadaf, and Yaseen, Asif (2017) Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1136-1159.
https://researchonline.jcu.edu.au/52845/
openpub
oai:researchonline.jcu.edu.au:52846
2024-02-28T14:25:00Z
7374617475733D707562
74797065733D61727469636C65
Precursory effects on entrepreneurial behaviour in the Agri-food industry
Yaseen, Asif
Saleem, Muhammad Abid
Zahra, Sadaf
Israr, Muhammad
Purpose: Promoting entrepreneurship within agri-food sectors in developing countries can be a viable strategy towards economic development. Predicting which factors will foster entrepreneurial behaviour is somewhat complex. Specifically, a deeper understanding of precursory effects on entrepreneurial behaviour is required to enhance entrepreneurship in the agri-food sectors. This paper aims to explore what predicts the entrepreneurial decisions in the dairy industry of Pakistan.
Design/methodology/approach: The research used an integrative framework built on the entrepreneurial event model and determinants of entrepreneurial intention. Using a partial least square approach to structural equation model estimation, this study tested a conceptual model and its hypotheses based on 174 cases sampled from Pakistan’s dairy industry.
Findings: The research showed that intention is a strong predictor to start entrepreneurial activities in the Pakistani dairy industry. Amongst precursory factors, perceived feasibility, readiness and conviction were found strongly linked to intention when explaining the causes of entrepreneurial start-ups. Surprisingly, the impact of attitude and triggering event was not significant in explaining the phenomenon under investigation.
Practical implications: The findings suggest that training and education programmes can enhance critical perceptions such as desirability, feasibility and conviction among farmers to become entrepreneur. For this purpose, government should establish dairy incubation centres in different cities and transform agricultural extension department to help farmers understand market-oriented dairy farming businesses and build their capacity in farm entrepreneurship.
Emerald
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52846/1/52846_Yaseen%20et%20al_2018.pdf
https://doi.org/10.1108/JEEE-08-2016-0029
Yaseen, Asif, Saleem, Muhammad Abid, Zahra, Sadaf, and Israr, Muhammad (2018) Precursory effects on entrepreneurial behaviour in the Agri-food industry. Journal of Entrepreneurship in Emerging Economies, 10 (1). pp. 2-22.
https://researchonline.jcu.edu.au/52846/
restricted
oai:researchonline.jcu.edu.au:52955
2020-03-27T19:29:18Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Growing competition for screen tourists activates new destination marketing tactics
Radomskaya, Valeriya
The study presented here is part of a research program on the popular culture phenomenon. It explores a variety of new marketing tools used by DMOs to attract screen tourists, with special attention paid to marketing tools that come with advanced media technologies. The focus is on the actions of the public organizations responsible for tourism development at the destination: what new strategies do they adopt and how do they balance the place identity with the destination image constructed by the popular media.
Taylor & Francis
Lundberg, Christine
Ziakas, Vassilios
2019
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52955/1/52955_Radomskaya_2018.pdf
https://doi.org/10.4324/9781315559018-36
Radomskaya, Valeriya (2019) Growing competition for screen tourists activates new destination marketing tactics. In: Lundberg, Christine, and Ziakas, Vassilios, (eds.) The Routledge Handbook of Popular Culture and Tourism. Taylor & Francis, London, UK, pp. 414-426.
https://researchonline.jcu.edu.au/52955/
restricted
oai:researchonline.jcu.edu.au:52986
2023-11-17T18:38:05Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
If we post it they will come: a small business perspective of social media marketing
Mahony, Tracey
Myers, Trina
Low, David
Eagle, Lynne
The use of Web-based technologies can provide powerful opportunities to transform small business engagement with their communities and markets. However, there are few studies on the adoption of social media by small businesses to determine their levels of confidence and use of the platforms. This paper presents preliminary results of a study that explored the adoption social networking platforms, specifically Facebook, by small business in a regional context. A cross sectional empirical survey was conducted with 237 participants, each the proprietor of a regional small business (RSB) in a northern Australian region. The purpose of the study was to compare existing engagement and technology adoption theories and current practice in regional small business communities. The preliminary results indicate certain engagement dimensions are of higher importance that suggest design focus areas from the technological development perspective to potentially convert RSB Non-Facebook users (NFBU) to Facebook Users (FBU). For example, findings show the highest importance was for timely information to consumers whereas conducting competitions and discounts were of least importance to FBU and NFBU groups. There is also a high importance on consumer’s ability to comment, add suggestions and discussions of opinions on products or services provided by the RSB and the ability to provide recognition to customers to better harness the audience of the RSB. The outcomes of this study may inform developers of social media platforms to increase technology uptake and use.
Association for Computing Machinery (ACM) Digital Library
2018-01-31
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/52986/1/a21-mahony.pdf
http://doi.org/10.1145/3167918.3167928
Mahony, Tracey, Myers, Trina, Low, David, and Eagle, Lynne (2018) If we post it they will come: a small business perspective of social media marketing. In: Proceedings of the Australasian Computer Science Week Multiconference. 21. From: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia.
https://researchonline.jcu.edu.au/52986/
openpub
oai:researchonline.jcu.edu.au:53021
2024-03-02T15:45:53Z
7374617475733D707562
74797065733D61727469636C65
Competing and conflicting messages via online news media:
potential impacts of claims that the Great Barrier Reef is dying
Eagle, Lynne
Hay, Rachel
Low, David R.
Coverage of issues by news media is known to impact on both public perceptions and policy development aimed at addressing the featured issues. We examine the potential impact of news media coverage regarding the health and potential future of the World heritage-listed Great Barrier Reef, which is under multiple pressures, both natural and anthropogenic. We draw on the extant literature regarding the impact of news media coverage of other complex issues, linking to relevant, albeit limited theoretical concepts that have been applied to previous media studies. We find that media coverage is predominately sensationalized and negative, with the potential to reinforce perceptions that mitigation attempts will be ineffective and thus likely to inhibit future policy development. We discuss the need for a review of existing science communication models and strategies to reduce the knowledge-practice gap between scientists and policy makers, together with proactive strategies to counter negative news coverage.
Elsevier
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/53021/8/JCU_Hay_Competing.pdf
application/pdf
https://researchonline.jcu.edu.au/53021/1/Eagle%20et%20al%20GBR%20news%20media%20competing%20and%20conflicting%20messages.pdf
https://doi.org/10.1016/j.ocecoaman.2018.03.037
Eagle, Lynne, Hay, Rachel, and Low, David R. (2018) Competing and conflicting messages via online news media: potential impacts of claims that the Great Barrier Reef is dying. Ocean & Coastal Management, 158. pp. 154-163.
https://researchonline.jcu.edu.au/53021/
open
oai:researchonline.jcu.edu.au:53083
2024-03-01T14:44:02Z
7374617475733D707562
74797065733D61727469636C65
Predictors of customer loyalty in the Pakistani banking industry: a moderated-mediation study
Saleem, Muhammad Abid
Zahra, Adaf
Ahmad, Rasheed
Ismail, Hina
Purpose – The purpose of this paper is to develop a comprehensive integrated model which helps in explaining the impact of Customer Relationship Management (CRM) dimensions (complaint resolution, customer knowledge, customer empowerment and customer orientation) on customer loyalty and competitive advantage of a bank. The study also explores the mediating role of customer loyalty in the relationship between CRM and competitive advantage in retail banking.
Design/methodology/approach – The research is based on a theoretical model which consists of four CRM dimensions and two exogenous variables. These have been used for establishing the hypotheses to analyze relationships between the variables constituting the CRM model. The data have been collected from 278 customers of a private bank. The data were analyzed using structural equation modeling (SEM). The scale was developed and purified through factor analysis (exploratory and confirmatory factor analysis). SEM was then used to examine the causal relationships and "model fit" of the proposed model.
Findings – The results provide evidence that the four CRM dimensions have a positive effect on customer loyalty and competitive advantage of the bank. Among the CRM dimensions, customer knowledge is most influential of all the dimensions. Furthermore, customer loyalty acts as the mediator in the CRM model between CRM and competitive advantage.
Research limitations/implications – Since, the study involved a single bank and therefore the results should be generalized cautiously. Only four CRM variables were included in the study; additional variables can be introduced in further studies involving different contexts.
Practical implications – The study highlights and supports the need for mangers to devote additional resources toward developing a better CRM system. Therefore, mangers need to think beyond the technological aspects and should focus on these four dimensions, especially customer knowledge, to enhance the loyalty and competitiveness.
Originality/value – The paper investigated hitherto unexplored relationships between
customer-centric CRM dimensions instrumental in providing competitive advantage to a bank
through mediational analysis. Thus, it contributes to the information on the implementation of CRM practices valuable for banking sector.
Emerald
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/53083/1/IJBM-12-2014-0172.pdf
http://doi.org/10.1108/IJBM-12-2014-0172
Saleem, Muhammad Abid, Zahra, Adaf, Ahmad, Rasheed, and Ismail, Hina (2016) Predictors of customer loyalty in the Pakistani banking industry: a moderated-mediation study. International Journal of Bank Marketing, 34 (3). pp. 411-430.
https://researchonline.jcu.edu.au/53083/
restricted
oai:researchonline.jcu.edu.au:53404
2024-03-01T14:44:27Z
7374617475733D707562
74797065733D61727469636C65
Drivers of customer loyalty and word of mouth intentions: moderating role of interactional justice
Saleem, Muhammad Abid
Yaseen, Asif
Wasaya, Allah
This paper proposes a conceptual model of the antecedents of customer loyalty and word of mouth (WOM) intentions with the moderating influence of interactional justice. Using data from 500 tourist respondents at six different tourist locations in the districts of the northern province of Pakistan, the study reported here extends the theoretical and empirical body of evidence regarding customers' perceptions of the quality and value of hotel services and their impact on customer loyalty and WOM intentions. The moderating role of interactional justice perceptions is also studied. The results show that service quality and relationship quality are significant predictors of customer loyalty and WOM intentions. Perceived service value also significantly mediated all the conceptualized relationships. Interactional justice moderated the mediated relationships. Surprisingly, the image of hotels appeared insignificant and did not mediate the most of the relationships. The findings demonstrate that hotel marketers should not assume that all customers' perceptions represent similar underlying value in developing loyalty and WOM intentions.
Taylor and Francis
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/53404/1/53404%20Saleem%20et%20al%202018.pdf
http://doi.org/10.1080/19368623.2018.1469447
Saleem, Muhammad Abid, Yaseen, Asif, and Wasaya, Allah (2018) Drivers of customer loyalty and word of mouth intentions: moderating role of interactional justice. Journal of Hospitality Marketing and Management, 27 (8). pp. 877-904.
https://researchonline.jcu.edu.au/53404/
restricted
oai:researchonline.jcu.edu.au:53575
2024-03-05T14:45:25Z
7374617475733D707562
74797065733D61727469636C65
Perceived fear, empathy and financial donations to charitable services
O'Loughlin Banks, Jennifer
Raciti, Maria M.
Charities are non-profit services that address diverse social needs. As securing financial donations is critical to their continued operation, they engage in a range of fund-raising activities. Central to successful fund-raising is understanding what motivates people to give money. Thus, this research investigates the role of donors' perceived fear and empathy, and how these influence the size of self-reported financial donations. Findings from the initial qualitative study (n=32) informed the subsequent national quantitative main study (n=400). Logistic regression revealed perceived fear and empathy as significant predictors, with perceived fear playing a lesser role and empathy playing a greater role in the self-reported donation of larger amounts of money to charities. These findings can assist charities with maximising their fund-raising efforts considering the growing competition for donors' dollars, enabling them to provide a range of services which benefit society.
Routledge
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/53575/1/54575_Banks%20and%20Raciti_2018.pdf
https://doi.org/10.1080/02642069.2017.1402888
O'Loughlin Banks, Jennifer, and Raciti, Maria M. (2018) Perceived fear, empathy and financial donations to charitable services. Service Industries Journal, 38 (5-6). pp. 343-359.
https://researchonline.jcu.edu.au/53575/
restricted
oai:researchonline.jcu.edu.au:53637
2024-03-03T14:25:35Z
7374617475733D707562
74797065733D61727469636C65
Market segmentation based on eco-socially conscious consumers’ behavioral intentions: evidence from an emerging economy
Saleem, Muhammad Abid
Eagle, Lynne
Low, David
Despite the growing importance of environmental problems in emerging economies, only limited information has been available for policymakers regarding consumers' characteristics with regards to pro-environmental orientation. The purpose of this study is to provide an analysis of the socio-demographic and psychographic factors that discriminate green consumers from non-green consumers, in the context of eco-socially conscious consumers' behavioral intentions specific to choice and use of personal cars. This study offers novel insights from an empirical investigation conducted with a sample of 771 automobile industry customers in a growing market within South Asia, i.e., Pakistan. Findings from hierarchical cluster analytics, applied to a randomly selected national sample, revealed that slightly over 50% of the customers had eco-social tendencies towards the choice and use of personal cars. Multiple Discriminant Analysis showed that spirituality, perceived consumer effectiveness and environmental values were significantly discriminating factors between the three segments: Conservatives, Indifferents, and Enthusiasts. Moreover, consumers in the enthusiasts’ segment showed growing interest in eco-social conservation via the use of personal cars. Analysis of demographic characteristics demonstrated that customers of the three segments differed significantly from each other based on income, education, gender and city of residence. Findings of the study provide important guidelines for marketers and policymakers seeking to develop actionable strategies for addressing the specific needs of the pro-environmental segment in the Pakistani market.
Elsevier
2018-08-20
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/53637/1/jclp.pdf
http://doi.org/10.1016/j.jclepro.2018.05.067
Saleem, Muhammad Abid, Eagle, Lynne, and Low, David (2018) Market segmentation based on eco-socially conscious consumers’ behavioral intentions: evidence from an emerging economy. Journal of Cleaner Production, 193. pp. 14-27.
https://researchonline.jcu.edu.au/53637/
restricted
oai:researchonline.jcu.edu.au:56143
2024-02-28T14:22:58Z
7374617475733D707562
74797065733D61727469636C65
The power of spirituality: exploring the effects of environmental values on ecosocially conscious consumer behaviour
Saleem, Muhammad Abid
Eagle, Lynne
Yaseen, Asif
Low, David
Purpose: In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on research exploring consumers’ eco-socially conscious behaviours related to the choice and use of personal cars in a developing country, Pakistan.
Design/methodology/approach: To test a moderated-mediation model of environmental values, perceived consumer effectiveness (PCE), spirituality and eco-socially conscious consumer behaviours (ESCCBs), data were collected from 447 customers of three automobile manufacturing firms from eight different cities of Pakistan. The data collection was undertaken by using a self-administered questionnaire based on key themes in the literature.
Findings: Analysis of the data revealed that altruistic and egoistic values were negatively while biospheric values were positively associated with eco-ESCCB. PCE mediated all the relationships and spirituality moderated the mediated paths.
Originality/value: Although there are several models that explain purchase and use of personal cars in isolation or in conjunction with other general pro-environmental behaviours, an explanation of the eco-social aspects of purchase and use of personal cars in one theoretical model is rare to find. Second, among the many theoretical predictors and intervening factors explaining several pro-environmental behaviours, some culture-specific factors have been ignored – spirituality being one of them. This study contributes to the body of knowledge related to pro-environmental behaviours by conceptualising and testing the impact of spirituality in a moderated-mediation model.
Emerald
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/56143/1/56143_Saleem_et_al_2018.pdf
https://doi.org/10.1108/APJML-10-2017-0259
Saleem, Muhammad Abid, Eagle, Lynne, Yaseen, Asif, and Low, David (2018) The power of spirituality: exploring the effects of environmental values on ecosocially conscious consumer behaviour. Asia Pacific Journal of Marketing and Logistics, 30 (4). pp. 867-888.
https://researchonline.jcu.edu.au/56143/
restricted
oai:researchonline.jcu.edu.au:56460
2021-10-22T19:35:56Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Winds of change: a study of the acceptability of renewable energy in regional Australia
Eagle, Lynne
McCarthy, Breda
Low, David
Electricity is predominantly generated from fossil fuels in Australia, but concerns about climate change are driving a debate on how to bring about a transition to renewable energy (RE. Widespread public support is needed when developing large-scale energy infrastructures, such as wind farms, but the drivers of social acceptance have not received adequate attention.
James Cook University
Hay, Rachel
2018
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/56460/3/56460_Eagle_et_al_2018.pdf
http://www.ismconference.com.au/Past_Conferences
Eagle, Lynne, McCarthy, Breda, and Low, David (2018) Winds of change: a study of the acceptability of renewable energy in regional Australia. In: Proceedings of the the International Social Marketing Conferences. pp. 47-52. From: International Social Marketing Conference: broadening cultural horizons in social marketing, 15-17 July 2018, Singapore.
https://researchonline.jcu.edu.au/56460/
open
oai:researchonline.jcu.edu.au:56967
2024-02-28T14:52:33Z
7374617475733D707562
74797065733D61727469636C65
Social marketing theory development goals: an agenda to drive change
Rundle-Thiele, Sharyn
David, Patricia
Willmott, Taylor
Pang, Bo
Eagle, Lynne
Hay, Rachel
Environmental, health, and social change is complex and frequently is framed as a problem(s) to be solved. This framing focuses effort on delivery of solutions designed to change systemic environmental, health, and social problems. Theory, an organising framework for effort, remains under-utilised in behavioural and social sciences. AN individual psychological lens dominates and emphasis is placed on explaining and predicting individ ual behaviour and not behavioural change. It is time to break free and deliver frameworks that extend focus beyond individuals to all citizens, and apply new evaluation approaches that assess individual and structural changes. Ten Social Marketing Theory Development Goals (goals) categorised in three groups: (i) research design; (ii) building social marketing theory; and (iii) methodological innovation are outlined to assist social marketers to develop new ways of thinking that will deliver the theory and evidence base needed to outline what practitioners and policy makers should do to effect change.
Taylor and Francis
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/56967/6/56967.pdf
https://doi.org/10.1080/0267257X.2018.1559871
Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, and Hay, Rachel (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35 (1-2). pp. 160-181.
https://researchonline.jcu.edu.au/56967/
restricted
oai:researchonline.jcu.edu.au:57002
2020-03-01T20:00:05Z
7374617475733D707562
74797065733D61727469636C65
Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy
McCarthy, Breda
Eagle, Lynne
Osmond, Amy
The purpose of this study is to explore the concept of 'social acceptance' and examine public opinions on climate change, renewable energy and fossil fuels in regional Australia. Understanding public opinion is critical given the need for governments to transition energy production away from fossil fuels and towards renewable energy in order to meet obligations under the 2015 UN Paris Agreement on Climate Change.
Design/methodology/approach
This empirical study examines people's beliefs on climate change, attitudes towards energy and support for both renewable and non-renewable energy resources. A survey was developed and respondents (n= 325) were recruited face-to-face in a regional city in Northern Australia. Data was then analysed using IBM SPSS 20 software. Frequency distributions, cross tabulations and non-parametric tests were performed.
Findings
Respondent-completed questionnaires reveal positive attitudes towards renewable energy. Overall, respondents agree that climate change is occurring and that society has a responsibility to act to minimise its effects. Surprisingly, consumers who support coal-fired power show strong support for renewable energy, despite being undecided on the climate change issue and not perceiving a connection between electricity usage in the home and climate change. Consumers who are opposed to coal-fired power show low support for all fossil fuels, despite the fact that they will continue to underpin the Australian energy system for some time to come. In addition, demographic variables, notably gender and education, along with political affiliation, are associated with varying levels of support for particular energy technologies.
Limitations
The findings are based on a convenience sample of mostly urban North Queensland residents and hence is not fully representative of Queensland's population. The study is descriptive in nature and there is a need for explanatory research to validate key findings on demographics.
Implications
The research has several policy implications. The cost competitiveness of both solar and wind technology over coal-fired generation needs to be emphasised. Furthermore, altruistic appeals such as benefiting future generations may also be effective. Commercial marketing techniques may be useful in boosting support for emerging renewable energy resources, such as geo-thermal and fuel cell technology, amongst females. It is recommended that misconceptions about coal-fired power be addressed, for instance through community-based programs, if Australia is to make a transition to a low-carbon electricity market.
Contribution
This article represents an attempt to examine the attitudes of regional Australians towards a wide range of energy resources and show, by drawing on the literature on social acceptance, the key factors that underpin support for renewable energy.
Westburn Publishers
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/57002/1/JCU__system_appendPDF_proof_hi.pdf
application/pdf
https://researchonline.jcu.edu.au/57002/10/57002_McCarthy_et_al_2018.pdf
https://doi.org/10.1362/204440818X15434305418605
McCarthy, Breda, Eagle, Lynne, and Osmond, Amy (2018) Electricity consumers in regional Australia: social acceptance of coal-fired power and renewable energy. Social Business, 8 (3). pp. 253-275.
https://researchonline.jcu.edu.au/57002/
open
oai:researchonline.jcu.edu.au:58255
2020-02-24T01:31:49Z
7374617475733D707562
74797065733D61727469636C65
What’s wrong with science? Has science become a (contested) belief system?
Low, David
Eagle, Lynne
Purpose: Disagreement with scientific evidence is manifest across a wide range of issues impacting on health, well-being and environmental issues. The purpose of this discussion is to review the nature of the disagreement across three broad sectors - climate change, vaccine hesitancy and adoption of renewable energy technology - highlighting commonalities in the rejection of scientific consensus and in the way opposition is organised and communicated.
Approach: The paper reviews the literature relating to scientific disagreement, the challenges of scientific certainty, weaknesses in relevant theories, and a range of challenges to effective scientific communication. A brief analysis of government and sceptics’ websites is provided to illustrate these challenges.
Findings: There are distinct differences between the approaches taken by governmental communicators and sceptics, with implications for the way that risk and uncertainty should be communicated in future. Recommendations for improving communications to lay audiences are provided together with directions for future research.
Westburn Publishers
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/58255/6/58255_OCR.pdf
https://doi.org/10.1362/204440819X15504844628010
Low, David, and Eagle, Lynne (2019) What’s wrong with science? Has science become a (contested) belief system? Social Business, 9 (2). pp. 105-126.
https://researchonline.jcu.edu.au/58255/
restricted
oai:researchonline.jcu.edu.au:58266
2024-03-03T14:36:37Z
7374617475733D707562
74797065733D61727469636C65
Social marketing’s role in improving water quality on the Great Barrier Reef
Hay, Rachel
Eagle, Lynne
Saleem, Muhammad Abid
Purpose – The purpose of this paper is to focus on the implications of claimed detrimental impacts for the
agricultural activity of the Great Barrier Reef (GBR) ecosystem health in Queensland, Australia. The authors
discuss the complex interaction of factors that have contributed to the decline in reef ecosystems and the
challenges presented by multiple industries operating within the GBR catchment area. The authors then
discuss measures employed to address agricultural run-off, claimed to be a significant factor in declining reef
water quality.
Design/methodology/approach – Surveys of land managers were undertaken in partnership with two of
the six natural resource management (NRM) organizations operating in areas adjacent to the GBR
identified as having very high risk of natural and anthropogenic runoff. The sample population was
obtained from a membership database within the two regions. Participants include land managers from the
both regions who engaged in sugar cane production (Region 1 and Region 2, included in this paper) and
cattle production (Region 2, to be reported later). Quantitative and qualitative data were analyzed including
open-ended responses.
Findings – A large-scale study of land managers reveals several reasons for the lack of success at reducing
agricultural run-off. The authors discuss the rationale for a move to a theory-grounded social marketing
approach to encouraging land manager behavior change, highlighting barriers, and potential enablers of
sustained behavior change.
Originality/value – This study is first of its kind that discusses the behavior of land managers in the GBR
catchment area and highlights facilitators and impediments of land managers’ behavior change toward GBR
protection actions.
Emerald
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/58266/11/JCU_Hay_Social.pdf
application/pdf
https://researchonline.jcu.edu.au/58266/6/58266.pdf
https://doi.org/10.1108/APJML-08-2018-0318
Hay, Rachel, Eagle, Lynne, and Saleem, Muhammad Abid (2019) Social marketing’s role in improving water quality on the Great Barrier Reef. Asia Pacific Journal of Marketing and Logistics, 31 (5). pp. 1308-1343.
https://researchonline.jcu.edu.au/58266/
open
oai:researchonline.jcu.edu.au:59063
2019-08-07T02:18:28Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Stakeholder perceptions of the importance and effects of sustainability education
Eagle, Lynne
McCarthy, Breda
Hay, Rachel
Osmond, Amy
Low, David
This chapter discusses the role that universities are expected to play in addressing sustainability-related issues, noting a lack of agreement on definitions for key terms and on the most effective way to include relevant content within the curriculum. These debates need to be seen within the context of calls to ensure that graduates are ‘work ready’.
The way that sustainability issues are addressed in curriculum, and the impact on subsequent attitudes, beliefs and behaviours has been the subject of considerable debate in both academic and industry outlets. We discuss a multi-phase study by an Australian regional university that has made significant investment in integrating sustainability into all subjects within undergraduate business degrees. This investment was informed both by the academic debate on sustainability issues and by discussions with potential employers. We review the curriculum changes and examine key stakeholders’ views regarding the importance of both sustainability specifically and overall work readiness of graduates.
The chapter concludes with a discussion of strategies for ongoing fine-tuning of business curricula and for ongoing engagement with current and prospective employers regarding sustainability-related issues within the wider context of equipping graduates with the skills and abilities valued by prospective employers in a rapidly changing workplace.
Springer Nature
Eweje, Gabriel
Bathurst, Ralph J.
2019
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/59063/1/59063_Eagle_et_al_2019.pdf
https://doi.org/10.1007/978-3-030-21436-4_5
Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86.
https://researchonline.jcu.edu.au/59063/
restricted
oai:researchonline.jcu.edu.au:59099
2019-08-07T02:18:46Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Social marketing and residential electricity consumption: every kilowatt matters
McCarthy, Breda
Eagle, Lynne
Osmond, Amy
Low, David
This book chapter explores consumers’ attitudes towards climate change and energy resources along with their electricity consumption practices in the home. The discussion is situated within the wider context of sustainability. The research is important, because firstly, research into the electricity consumption practices of Australian households is surprisingly sparse, albeit growing (Moloney, Horne, and Fien, Energy Policy 38(12):7614–7623, 2010; Mullaly, Energy Policy, 26(14):1041–1052, 1998; Sommerfeld, Buys, and Vine, Energy Policy 105:10–16, 2017). Secondly, it is essential to gain a better insight into the ‘attitudes-behaviour’ gap which can underpin effective and targeted social marketing campaigns, and finally, promoting energy-efficient behaviours may play a role in climate change mitigation efforts. Findings are based on a consumer survey of 325 respondents in a regional city. The research shows that survey participants attach importance to minimizing electricity usage in the home and the adoption of roof-top solar systems is related to age, education, political affiliation and home ownership. The study shows that there is a divergence in attitudes towards the use of fossil fuels as a source of electricity generation, however patterns of electricity consumption in the home are quite similar across the sample. Recommendations therefore focus on behavioural modifications to reduce electricity use during peak demand and encourage the installation of electricity-saving devices in the home.
Springer
Eweje, Gabriel
Bathurst, Ralph J.
2019
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/59099/1/59099_McCarthy_et_al_2019.pdf
https://doi.org/10.1007/978-3-030-21436-4_7
McCarthy, Breda, Eagle, Lynne, Osmond, Amy, and Low, David (2019) Social marketing and residential electricity consumption: every kilowatt matters. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 107-132.
https://researchonline.jcu.edu.au/59099/
restricted
oai:researchonline.jcu.edu.au:59100
2019-08-07T00:49:40Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia
McCarthy, Breda
Eagle, Lynne
Transitions to renewable energy (RE) have been the subject of considerable debate in both academic and policy circles (Geels, Research Policy 31(8/9):1257–1274, 2002). In this study, we examine documents at both state and federal level to ascertain whether key stakeholders, such as mining, business, utilities and the energy sector, are concerned with, and effectively planning for, a renewable energy transition. It is critical to examine their views, since powerful stakeholders can strengthen, or undermine, the commitment of government to a renewable energy transition. The literature shows quite clearly that government policies are critical in transitions, for instance policies can spur private investment and influence actors’ perceptions of the risk-reward equation (Wüstenhagen and Menichetti, Energy Policy 40:1–10, 2012). We highlight the assumptions, narratives and tensions that underlie an energy transition. As a theoretical basis for this research, the lens of ‘social acceptance’, including socio-political, community and market acceptance, is employed (Wüstenhagen, Wolsink, and Bürer, Energy Policy 35(5):2683–2691, 2007). The study evaluates social acceptance of renewable energy on a continuum ranging from ‘not accepted’, ‘moving towards acceptance’, and ‘high acceptance’ where responses are progressive and innovative. Although scholars note that owners of fossil fuels are a powerful lobby group and are able to obstruct ambitious climate policy quite effectively because they are well-organised and their business models are based on the use of cheap fossil fuels (Edenhofer and Flachsland, Global Trends 2013. Development and Peace Foundation, Bonn, pp. 53–72; Hall and Taplin, Australian Journal of Social Issues 43(3):359–379, 2008), this study found that there is a certain level of social acceptance for an energy transition. Key stakeholders—mining, utilities, energy and the business sector—support an integrated climate and energy policy to help Australia meets its commitments under the Paris agreement.
Springer
Eweje, Gabriel
Bathurst, Ralph J.
2019
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/59100/1/59100_McCarthy_and_Eagle_2019.pdf
https://doi.org/10.1007/978-3-030-21436-4_13
McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252.
https://researchonline.jcu.edu.au/59100/
restricted
oai:researchonline.jcu.edu.au:60355
2021-10-22T19:44:42Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Ethical dimensions of social marketing and social change
Eagle, Lynne
Dahl, Stephan
Lowe, David
The fact that social marketing and related fields such as health promotion have significant ethical dimensions (Eagle, Dahl, & Low, 2017; Rossi & Yudell, 2012; Tengland, 2016) may surprise many, given the aim to improve the lives of individuals, communities and society as a whole. At their broadest, ethical issues start with who has a mandate to determine what behaviour is deemed to be problematic, what action should be taken and whether interventions that may restrict individual freedoms are justified (Eagle & Dahl, 2015; Lefebvre, 2011; Polonsky, 2017). More specific issues arise in relation to targeting decisions, especially in regard to which sectors of a population should be the primary focus of activity and whether excluding some sectors is discriminatory (Eagle et al., 2013; Peattie, Peattie, & Newcombe, 2016), together with issued relating to equity (Langford & Panter-Brick, 2013) Also problematic is the issue of whether strategies may result in unintended outcomes such as anxiety or distress, stigmatising individuals or groups, creating, or unfairly blaming individuals whose desired actions may be hampered by wider social or environmental issues (Bombak, 2014; Byers & Gilmer, 2018; Carter, Mayes, Eagle, & Dahl, 2017; Cherrier & Gurrieri, 2014; Coleman & Hatley Major, 2014). In this chapter, we examine several of these issues in detail, analysing how they are impacted by decisions taken at a macro level and discussing potential strategies to minimise negative impacts.
Routledge
Kennedy, Ann-Marie
2019
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/60355/1/60355_Eagle_et_al_2019.pdf
https://doi.org/10.4324/9780429452307
Eagle, Lynne, Dahl, Stephan, and Lowe, David (2019) Ethical dimensions of social marketing and social change. In: Kennedy, Ann-Marie, (ed.) Macro-Social Marketing: systems thinking for wicked problems. Routledge, London, UK, pp. 193-214.
https://researchonline.jcu.edu.au/60355/
restricted
oai:researchonline.jcu.edu.au:60356
2024-03-03T14:37:02Z
7374617475733D707562
74797065733D61727469636C65
Circular agri-food approaches: will consumers buy novel products made from vegetable waste?
McCarthy, Breda
Kapetanaki, Ariadne
Wang, Pengji
This article discusses the challenges associated with managing waste in the horticultural sector and it presents the circular economy framework as a solution to the food waste problem. Value adding is one strategy that transforms food waste for reuse in accordance with the concept of circular economy. This research focuses on the role that consumers play in the circular economy. A structured questionnaire was submitted to a sample (n= 330) of Australian households to assess the willingness of consumers to buy food that is derived from underutilised biomass. The survey indicates reveal that half of the sample is willing to buy value-added food and helping Australian farmers is the top-ranking factor driving demand. Awareness of the food waste problem is significant in distinguishing consumers who are willing to buy value-added food from those who are not. The recommendations for marketers when designing their marketing communications for a circular economy are to stress empathy and care for farmers and highlight the consequences of food waste for both the natural environment and people.
Taylor & Francis
2019-09
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/60356/1/JCU_RURAL%20SOCIETY_Vasp_PDF_proof.pdf
application/pdf
https://researchonline.jcu.edu.au/60356/2/60356-McCarthy_et_al_2019.pdf
https://doi.org/10.1080/10371656.2019.1656394
McCarthy, Breda, Kapetanaki, Ariadne, and Wang, Pengji (2019) Circular agri-food approaches: will consumers buy novel products made from vegetable waste? Rural Society, 28 (2). 7. pp. 91-107.
https://researchonline.jcu.edu.au/60356/
open
oai:researchonline.jcu.edu.au:60959
2024-03-01T14:48:05Z
7374617475733D707562
74797065733D61727469636C65
Applying the scenarios method to capture
uncertainties of retail development in emerging
markets
Mukherjee, Malobi
Cuthbertson, Richard
Retail development in emerging markets has been the result of key driving forces operating in a variety of ways leading to unpredictable and complex patterns of retail change. Existing theories of retail change remain inadequate for capturing the complexities inherent in emerging markets. In order to capture the impact of the complex interplay of driving forces on retail change in emerging markets, the authors adopted the scenario method which accepts structural uncertainty and allows for multiple interpretations of multiple futures for the phenomenon under study. An example case study is presented, where four possible visions for retail development in emerging markets in Asia are identified. The four scenarios are firstly, a scenario where Traditional Retailers dominate through mom and pop stores, a second one where Regional Retailers dominate, a third one where Discounted Retailers dominate and a fourth where Mixed Retailers gain predominance. The scenarios highlight that the politics of retailing give rise to new conventions of competition in emerging markets, which sustain the coexistence of a variety of retail formats in these markets. The scenarios approach demonstrates that the nature of consumer behaviour rooted in traditions and customs alongside rising aspirations sustains a dual model of retailing in emerging markets. The paper concludes with reflections for retail development theory and implications for practitioners and policy-makers.
Routledge
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/60959/1/Applying%20the%20scenarios%20method%20to%20capture%20uncertainties%20of%20retail%20development%20in%20emerging%20markets.pdf
https://doi.org/10.1080/09593969.2016.1147475
Mukherjee, Malobi, and Cuthbertson, Richard (2016) Applying the scenarios method to capture uncertainties of retail development in emerging markets. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 323-346.
https://researchonline.jcu.edu.au/60959/
restricted
oai:researchonline.jcu.edu.au:61123
2024-03-05T14:18:24Z
7374617475733D707562
74797065733D61727469636C65
Impact of integrated sustainability content into undergraduate business education
Hay, Rachel
Eagle, Lynne
Purpose: This paper aims to compare the findings from a survey of a cohort of students at an Australian regional university across two time points: immediately on commencing their first semester of study and at the end of their final semester of study to determine whether, and in what ways, these students’ views concerning sustainability appear to have changed. This paper reports on a longitudinal study of the attitudes, beliefs and perceptions of undergraduate business students regarding a range of sustainability issues.
Design/methodology/approach: A paper-based questionnaire was delivered to approximately 250 first year and 150 third year students.
Findings: A factor analysis shows small but statistically different positive differences, which indicate that the revised curriculum has been successful in raising student awareness and achieving behaviour change.
Research limitations/implications: The study focussed on Australian undergraduate university business students, which reduced generalizability of the findings.
Practical implications: The findings of this study can inform instructors in higher education of student attitudes towards sustainability and climate change adaption and in turn inform changes to tertiary curriculum in sustainability and climate change adaption.
Originality/value: The authors confirm that the research is original and that all of the data provided in this paper is real and authentic. As the paper reports on the third phase of the longitudinal study, some parts of the methodology have been previously published but differ as they reflect the third phase of the study. The results of this study have not been previously published.
Emerald Group
2020
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/61123/17/JCU_Hay_impact.pdf
https://doi.org/10.1108/IJSHE-05-2019-0174
Hay, Rachel, and Eagle, Lynne (2020) Impact of integrated sustainability content into undergraduate business education. International Journal of Sustainability in Higher Education, 21 (1). pp. 131-143.
https://researchonline.jcu.edu.au/61123/
open
oai:researchonline.jcu.edu.au:61822
2024-03-04T14:25:10Z
7374617475733D707562
74797065733D61727469636C65
Student perceptions and trust of sustainability information
Hay, Rachel
Eagle, Lynne
Saleem, Muhammad Abid
Vandommele, Lisa
Li, Siqiwen
Purpose: The purpose of this paper is to report student attitudes and beliefs towards climate change adaptation and sustainability-related behaviours. Design/methodology/approach: A paper-based questionnaire was completed by 247 first-year (students in their first semester of study) and third-year (students in their final semester of study) students in the same year (2012) of the study (Table I). A factor analysis shows that common themes previously identified failed to reflect the diverse range of influences on young people, including family, friends and news media. Findings: Contrary to the literature, few significant differences were found in sustainability-related behaviours between first- and third-semester students, with an increase in scepticism regarding the reality of climate change among the latter. Research limitations/implications: The study focused on Australian undergraduate university business students. As a single-institution case study, the results may not be generalised to all university students. As such the authors recommended that the study be completed in other universities from around the world. The study was undertaken over one year, but the participants may not have necessarily been the same students in third semester as they were in first semester. Therefore, it is recommended that the study be repeated in future years so that the same cohort can be measured over time, providing a more accurate account of the development of student knowledge and perceptions of sustainability during their time at university. Practical implications: Achieving significant long-term changes in behaviours will be a substantial challenge for tertiary curricula. The findings of this study can inform instructors in higher education of student attitudes towards sustainability and climate change adaption and in turn inform changes to tertiary curriculum in sustainability and climate change adaption. Originality/value: This paper reports on the second phase of a longitudinal research project examining the effects of an undergraduate business studies curriculum on student views of sustainability. The authors confirm that the research is original and that all of the data provided in the study are real and authentic. Neither the entire work nor any of its parts have been previously published.
Emerald Group
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/61822/6/JCU_Hay_student.pdf
application/pdf
https://researchonline.jcu.edu.au/61822/1/10-1108_IJSHE-12-2018-0233.pdf
https://doi.org/10.1108/IJSHE-12-2018-0233
Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid, Vandommele, Lisa, and Li, Siqiwen (2019) Student perceptions and trust of sustainability information. International Journal of Sustainability in Higher Education, 20 (4). pp. 726-746.
https://researchonline.jcu.edu.au/61822/
open
oai:researchonline.jcu.edu.au:62011
2024-03-05T14:19:20Z
7374617475733D707562
74797065733D61727469636C65
'Freedom through marketing' is not doublespeak
Shabbir, Haseeb
Hyman, Michael R.
Dean, Dianne
Dahl, Stephan
The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation phase illustrates a paradox of freedom. After introducing mystification as an explanation for the obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the contributions made by the articles in this thematic symposium.
Springer
2020
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62011/1/Shabbir2020_Article_FreedomThroughMarketingIsNotDo.pdf
https://doi.org/10.1007/s10551-019-04281-x
Shabbir, Haseeb, Hyman, Michael R., Dean, Dianne, and Dahl, Stephan (2020) 'Freedom through marketing' is not doublespeak. Journal of Business Ethics, 164. pp. 227-241.
https://researchonline.jcu.edu.au/62011/
restricted
oai:researchonline.jcu.edu.au:62279
2024-03-01T14:48:24Z
7374617475733D707562
74797065733D61727469636C65
Completing the food waste management loop: is there market potential for value-added surplus products (VASP)?
McCarthy, Breda
Kapetanaki, Ariadne Beatrice
Wang, Pengji
Addressing the social, environmental and economic consequences of food waste has become an urgent issue for governments and industry stakeholders. This study investigates the factors influencing consumer acceptance of novel value-added surplus products (VASP) which could advance industry action to reduce food waste. Consumers’ perceptions and potential acceptance of VASP is under-explored in the academic literature. A survey with a panel of 687 consumers in Australia and the UK was conducted to examine the factors that influence consumers’ willingness to buy VASP and to identify potential consumer segments. Almost half of the participants are willing to buy VASP, such as a vegetable powder, a snack and a fermented product, with Australian respondents being more likely to buy these types of foods (47%, 51% and 44%) than respondents in the UK (43%, 49% and 39%). Consumers who are price conscious, convenience oriented, status seeking and concerned about the consequences of food waste are more willing to buy VASP than others. Cluster analysis reveals two consumer segments that show promise for the targeted marketing of VASP: the ‘status and convenience seeker’, which is a larger segment in Australia (76%) than in the UK (59%), and the ‘price and environmentally conscious’ consumer, which is larger in the UK (41%) than in Australia (24%). Respondents generally rank ‘other-oriented’ benefits, such as farmers’ welfare, as more important drivers of purchasing than ‘self-oriented’ benefits, such as healthy food. The results not only advance the theoretical understanding about consumer acceptance and segmentation of novel products, but also provide a valuable indication of the market potential of VASP, along with positioning strategies to assist marketers and policy makers in preventing pre-consumption food waste.
Elsevier
2020
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62279/6/62279.pdf
https://doi.org/10.1016/j.jclepro.2020.120435
McCarthy, Breda, Kapetanaki, Ariadne Beatrice, and Wang, Pengji (2020) Completing the food waste management loop: is there market potential for value-added surplus products (VASP)? Journal of Cleaner Production, 256. 120435.
https://researchonline.jcu.edu.au/62279/
restricted
oai:researchonline.jcu.edu.au:62659
2020-04-07T00:47:46Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals
McCarthy, Breda
Hayshida-Boyles, Alana L.
Connell, Adam
The management of food waste in the university sector is critical to the pursuit of sustainability. The results of a food waste audit, conducted over an eight-month period at a regional Australian university, showed that that 12,533 kg of food waste was diverted from landfill, which prevented 23.81 tonnes of CO2 from being emitted into the atmosphere; furthermore, waste disposal costs were reduced considerably. Along with carbon footprint and cost-benefit analysis, this study captured factors in relation to catering practises and eating habits that helped minimise food waste. The factors contributing to waste minimisation included serving style, type of food, having a second serving, organisational culture, staff training, ordering and accurately catering for the number of expected food consumers.
Australian New Zealand Academy of Management
Macht, Stephanie
2019
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62659/3/62659_McCarthy_et_al_2019.pdf
https://www.anzam.org/wp-content/uploads/2020/01/ANZ5696-ANZAM-Conference-Proceedings-Abstracts-2019-17-January-2020.pdf
McCarthy, Breda, Hayshida-Boyles, Alana L., and Connell, Adam (2019) A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 62. pp. 1089-1107. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.
https://researchonline.jcu.edu.au/62659/
openpub
oai:researchonline.jcu.edu.au:62660
2020-04-07T00:47:41Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation
Zahra, Sadaf
McCarthy, Breda
Chaiechi, Taha
Sustainability is becoming increasingly important in consumers' food choices. Sustainable meat consumption is a central topic in nutrition, and a relevant issue for consumer studies. This study aims to fill the gap by examining the effect of religiosity on consumer's pro-environmental values (Altruistic and Egoistic) towards sustainable meat consumption intention. Data will be collect through online survey from meat consumers. Data analysis will be done through confirmatory factor analysis and moderation will be done through process macro. The present research is one of the initial attempts in the Pakistani context to understand the importance of religiosity on values (altruistic and egoistic) towards meat consumption.
Australian & New Zealand Academy of Management
McCarthy, Breda
2019-12-31
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62660/3/62660_Zahra_et_al_2019.pdf
https://www.anzam.org/past-event-material/past-conference-papers/?swp_category_limiter=0&swpquery=&submit=Search
Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2019) Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 352. pp. 878-902. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.
https://researchonline.jcu.edu.au/62660/
openpub
oai:researchonline.jcu.edu.au:62661
2020-05-28T00:58:18Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Consumers' perceptions of social media advertising
MacArthur, Andrew
McCarthy, Breda
Eagle, Lynne
This study contributes to the scarce literature on compulsory-view, in-stream video advertising by examining consumers' perceptions of a new form of advertising on Facebook and its impact on purchasing behaviour. An online survey of 245 consumers was undertaken to examine social media users' attitudes and behavioural responses towards this form of advertising. The research methods consisted of descriptive and regression analyses. The findings reveal an overwhelmingly negative view of this form of advertising, with 96% of consumers reporting a dislike for video advertising, 81% stating they actively avoid watching such ads and 87% disagreeing that it is informative in nature. However, there is an apparent disconnect between attitudes and behaviour, and video advertising is ranked as one factor that influences purchase decisions, along with prior experience with the product, quality of the advertisement, use of product review sites, education and employment status.
Australia & New Zealand Academy of Marketing
Richard, James E.
Kadirov, Djavlonbek
2019
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62661/1/62661_MacArthur_et_al_2019.pdf
https://confer.nz/anzmac2019/wp-content/uploads/2020/03/ANZMAC-2019-Final-Proceedings-23.03.2020.pdf
MacArthur, Andrew, McCarthy, Breda, and Eagle, Lynne (2019) Consumers' perceptions of social media advertising. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 612-616. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.
https://researchonline.jcu.edu.au/62661/
openpub
oai:researchonline.jcu.edu.au:62662
2020-06-29T19:30:07Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Content marketing: Australian and Singaporean bank brands
Wang, Pengji
McCarthy, Breda
Chal, Homone Thar
Myint OO, Aye
Ruta, Moe Nyi
Marn, Thae Hay
This study contributes to the scarce literature on content marketing by examining the effectiveness of content marketing strategy by leading bank brands in Singapore and Australia. An analysis of the Facebook content marketing activity of ten selected banks took place over a three-month period, which resulted in 510 observations. Four metrics, notably likes, emoji, comments and shares, were used to measure customer engagement and the research methods consisted of descriptive and regression analyses. The data shows that Singaporean banks were more committed to Facebook marketing than Australian banks. The results also reveal an apparent contradiction between the type of content most frequently used by the banks, and the type of content that succeeded in generating customer engagement. For Singaporean banks, a greater focus on emotion and storytelling is required, and for Australian banks, a more informative approach to content marketing is likely to generate higher levels of engagement.
Australia & New Zealand Academy of Marketing
Richard, James E.
Kadirov, Djavlonbek
2019
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/62662/1/62662_Wang_et_al_2019.pdf
https://confer.nz/anzmac2019/wp-content/uploads/2020/03/ANZMAC-2019-Final-Proceedings-23.03.2020.pdf
Wang, Pengji, McCarthy, Breda, Chal, Homone Thar, Myint OO, Aye, Ruta, Moe Nyi, and Marn, Thae Hay (2019) Content marketing: Australian and Singaporean bank brands. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 598-603. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.
https://researchonline.jcu.edu.au/62662/
openpub
oai:researchonline.jcu.edu.au:63407
2024-03-05T15:00:23Z
7374617475733D707562
74797065733D61727469636C65
What do people "like" on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji
McCarthy, Breda
Previous research has yet to examine the effectiveness of social media content strategies in the financial services sector. This study advances knowledge of content strategies used by retail bank brands by examining how the type of message, the post format and the source of the content influence customer engagement independently and interactively. A total of 541 posts from the Facebook pages of ten banks in Australia and Singapore are analysed using multiple regressions. Results suggest that in the Singaporean sample, persuasive-only content and mixed content lead to more likes and emoji responses, whereas informative-only content is effective in generating comments and questions. Furthermore, videos and third-party sources strengthen the relationship between informative-only content and customer engagement. In the Australian sample, informative-only content and mixed content are more effective than persuasive content in engaging customers. The findings support an integrated view of content design and highlight the importance of adjusting the content strategy to suit the utilitarian nature of banking services and engage high-involvement customers.
Elsevier
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/63407/6/JCU_63407_Wang_et_al_accepted.pdf
https://doi.org/10.1016/j.ausmj.2020.04.008
Wang, Pengji, and McCarthy, Breda (2021) What do people "like" on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore. Australasian Marketing Journal, 29 (2).
https://researchonline.jcu.edu.au/63407/
open
oai:researchonline.jcu.edu.au:63753
2024-03-01T14:30:11Z
7374617475733D707562
74797065733D61727469636C65
Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa
Paas, Leonard J
Eijdenberg, Emiel L
Masurel, Enno
This article shows that acquisition pattern analysis is highly suited for research in developing economies. Consumers in such contexts prioritize the adoption of alternative product-services as a result of resource constraints. In the reported acquisition pattern analysis, we provide insights into sequential adoption of services and applications (apps) on mobile phones, for example, Facebook and mobile money, by micro-entrepreneurs in Sub-Saharan Africa. We collected survey data from 169 Zambian food vendors, and through Mokken scale analysis we derived an acquisition pattern for 12 analyzed services and apps. Micro-entrepreneurs with more employees, tertiary education, and who were younger tended to be closer to the hierarchy’s apex. These findings imply that the individual’s mobile phone technology maturity and business development drive their adoption of services and apps. After presenting these results, we conclude with a discussion of the theoretical insights, managerial insights, and implications for policy makers resulting from the study.
SAGE Publications
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/63753/6/JCU_63753.pdf
https://doi.org/10.1177/1470785320938293
Paas, Leonard J, Eijdenberg, Emiel L, and Masurel, Enno (2021) Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa. International Journal of Market Research, 63 (1). pp. 27-42.
https://researchonline.jcu.edu.au/63753/
open
oai:researchonline.jcu.edu.au:64205
2020-12-09T01:15:37Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Appearances matter: the impact of unattainable idealizations of an Individual's physical self
Eagle, Lynne
Hay, Rachel
The influence of marketing communications has been debated for decades, particularly in relation to whether it is a strong or weak force (see e.g.Jones, 1990). Part of this ongoing debate is whether it changes people's values or mirrors contemporary social values, albeit in a way that distorts reality with unintended consequences such as misrepresenting and marginalizing many sectors of society (Gopaldas & Siebert, 2018; Pollay, 1986). It is suggested that beauty pays, both in personal relationships and in the labour market (El Jurdi & Smith, 2018; Madan, Basu, Ng, & Lim, 2018). Portrayal of idealized beauty for women and masculinity for men is therefore based on socially grounded perceptions of the importance of physical attractiveness although this perception has changed over time and varies across cultures. The market for beauty-related products is estimated to be worth almost US$500 billion by 2020 (Madan et al., 2018), making it a potentially lucrative sector for marketers.
SAGE
Eagle, Lynne
Dahl, Stephan
De Pelsmacker, Patrick
Taylor, Charles R.
2020
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/64205/1/EAGLE_ET_AL_Chp12_1pp_AQ%20HAY%20Edits%20Updated%2028.06.2020.pdf
https://in.sagepub.com/en-in/sas/the-sage-handbook-of-marketing-ethics/book262947
Eagle, Lynne, and Hay, Rachel (2020) Appearances matter: the impact of unattainable idealizations of an Individual's physical self. In: Eagle, Lynne, Dahl, Stephan, De Pelsmacker, Patrick, and Taylor, Charles R., (eds.) The SAGE Handbook of Marketing Ethics. SAGE, London, UK, pp. 169-183.
https://researchonline.jcu.edu.au/64205/
restricted
oai:researchonline.jcu.edu.au:65105
2022-06-17T06:33:40Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Winds of change: engaging with conflicting perspectives in renewable energy
McCarthy, Breda
Eagle, Lynne
This study examines public attitudes towards climate change and policies to limit greenhouse gases such as through the expansion of renewable energy sources. The study includes a critical examination of the apparent contradiction between belief in climate change and generalized support for renewable energy, as revealed in this survey, and of opposition to the placement of large-scale renewable energy generators such as wind farms. The literature identifies significant psychogenic influences leading to opposition to specific wind farm sitting as well as strong policy support for coal mining in Australia, but these appear to be ignored or dismissed by environmentalists, leading to ineffective communication on the issues and, ultimately, to entrenched opposition to an energy transition. We use social marketing benchmarks to identify engagement strategies that may increase understanding of the need to reduce fossil fuel consumption, alleviate anxiety about wind farm impacts and improve acceptance of renewable energy generation strategies overall.
Springer, Singapore
Hay, Rachel
Eagle, Lynne
Bhati, Abhishek
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65105/1/65105_AAM_Chapter_Winds%20of%20Change.pdf
https://doi.org/10.1007/978-981-15-8517-3_1
McCarthy, Breda, and Eagle, Lynne (2021) Winds of change: engaging with conflicting perspectives in renewable energy. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing. Springer, Singapore, Singapore, pp. 3-28.
https://researchonline.jcu.edu.au/65105/
restricted
oai:researchonline.jcu.edu.au:65106
2022-06-17T06:35:16Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region
Chawla, Shailey
Sabharwal, Jagdeep Kaur
McCarthy, Breda
Erhardt, Rene
This chapter presents the findings from a usability study on health apps on older members of the population in the Asia-Pacific region. Life expectancy continues to increase around the world, and this has long-term implications for society in terms of managing the health care needs of an ageing population. Mobile health apps are increasingly seen as a mechanism to help improve the health, independence and quality of life of older individuals. However, health professionals highlight that the natural process of ageing has, in general, an adverse impact on people's physical and cognitive functions; hence, closer interactions between health care and technology researchers are necessary to ensure that health apps correctly address the needs of this target population. This study shows that several design aspects of health apps in the marketplace require modification to produce robust, reliable, meaningful and usable technologies. The research draws on the concept of usability and the technology acceptance model to explain the factors that predict the successful adoption of health apps amongst senior members of the population in Singapore and Australia.
Springer Nature Singapore
Hay, Rachel
Eagle, Lynne
Bhati, Abhishek
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65106/1/65106_AAM.pdf
https://doi.org/10.1007/978-981-15-8517-3_11
Chawla, Shailey, Sabharwal, Jagdeep Kaur, McCarthy, Breda, and Erhardt, Rene (2021) Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer Nature Singapore, Singapore, pp. 239-261.
https://researchonline.jcu.edu.au/65106/
restricted
oai:researchonline.jcu.edu.au:65307
2021-01-10T23:08:09Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Relevance of social marketing in the Global South's Family Planning Programmes: a case of Zambia
Nyundo, Lucy
Eagle, Lynne
Whittaker, Maxine
This chapter illustrates the challenges of health-related behaviour change programmes in countries where there are strong cultural influences on behaviours coupled with a strong religious influence; either or both which may be in conflict with 'western' scientific approaches. These issues are common across many countries in the Global South. The term Global South refers to low income, often politically or culturally marginalised countries in Latin America, Asia, Africa and the Oceania region (Dados and Connell in Contexts 11(1):12–13, 2012). The chapter focuses on fertility behaviour in a country within the Sub-Saharan region. Data from Zambia relating to cultural norms, religion and fertility behaviour is presented. Firstly, the potential influence of Pre-Marriage Counselling (Pre-MC) on Family Planning (FP) and contraceptive choice decisions is described. Then the influence of religion and fertility behaviour such as the claimed use of cannabis seed as a contraceptive is presented. This chapter displays a case study that has implications for countries beyond Sub-Saharan Africa and a research agenda for cross-cultural social marketing-related research concludes the chapter.
Springer
Hay, Rachel
Eagle, Lynne
Bhati, Abhishek
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65307/1/65307_Nyundo_et_al_2020.pdf
https://doi.org/10.1007/978-981-15-8517-3_9
Nyundo, Lucy, Eagle, Lynne, and Whittaker, Maxine (2021) Relevance of social marketing in the Global South's Family Planning Programmes: a case of Zambia. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 181-210.
https://researchonline.jcu.edu.au/65307/
restricted
oai:researchonline.jcu.edu.au:65486
2024-03-03T14:32:46Z
7374617475733D707562
74797065733D61727469636C65
Changing fertilizer management practices in sugarcane production: cane grower survey insights
Hasan, Syezlin
Smart, James C. R.
Hay, Rachel
Rundle-Thiele, Sharyn
Improved fertilizer management practice in sugarcane production is a key component in plans to improve Great Barrier Reef (GBR) water quality. Research focused on understanding wider systemic factors that drive behavioral change in agriculture is currently limited, with the domi-nant focus on individual farmer and psychosocial factors. Adopting a wider systems perspective, this study examines farming behavior change and the role of supporting services among 238 sugarcane growers (74,597 hectares) in Queensland’s Wet Tropics region who completed surveys reporting on changes in the method they used to calculate fertilizer application rates, along with information on their farm business, socio-demographics and self-reported importance ratings on a variety of topics. Informed by the Theory of Planned Behavior., ssurvey data are analyzed us-ing regression models to identify factors influencing the change from traditional to improved practice, and early adoption of improved practice. Results indicate growers were less likely to change fertilizer practice if they regarded maintaining good relationships with other local growers as being extremely important, had off-farm income, or had not attended a govern-ment-funded fertilizer management workshop in the five years preceding the survey. Similar drivers acted to promote or delay early adoption of improved practice. Results demonstrate the influence of government-funded services to support practice change.
MDPI
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65486/7/land-10-00098-v2.pdf
https://doi.org/10.3390/land10020098
Hasan, Syezlin, Smart, James C. R., Hay, Rachel, and Rundle-Thiele, Sharyn (2021) Changing fertilizer management practices in sugarcane production: cane grower survey insights. Land, 10 (2). 98.
https://researchonline.jcu.edu.au/65486/
open
oai:researchonline.jcu.edu.au:65808
2024-01-31T20:00:03Z
7374617475733D707562
74797065733D61727469636C65
Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China
De Silva, Muthu
Wang, Pengji
Kuah, Adrian T.H.
Although a positive relationship is expected between consumers' awareness of green benefits in a green product and their purchase intention, several studies have demonstrated otherwise. Against this back-drop, this article investigates how three personal consumption values—namely, environmental, status, and value-for-money consciousness—moderate the relationship between consumers' awareness of a product's green benefits and their purchase intention. From a survey of 956 consumers across the United Kingdom and China, we find a positive and significant relationship between consumers' awareness of green benefits and their purchase intention. However, these consumption values significantly moderate this relationship. In the United Kingdom, environmental consciousness strengthens the relationship. On the other hand, status consciousness and value-for-money consciousness strengthen the relationship in China. The findings make original contributions to the literature by highlighting how to integrate individual consumption values in differing national cultures to refine green marketing theories.
Elsevier
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65808/1/JCU_Post%20Review%20Accepted%20Paper%20JBR%20-%20GPI.pdf
application/pdf
https://researchonline.jcu.edu.au/65808/7/65808.pdf
https://doi.org/10.1016/j.jbusres.2020.01.016
De Silva, Muthu, Wang, Pengji, and Kuah, Adrian T.H. (2021) Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, 122. pp. 713-724.
https://researchonline.jcu.edu.au/65808/
open
oai:researchonline.jcu.edu.au:65907
2022-04-21T19:30:27Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Managing customer expectations: a study of two four-star hotels in Malaysia and Singapore
Suryanarayanan, Sriram
Srinivasan, Shwetha
Lin, Wenxin
Wang, Linxin
Sabharwal, Jagdeep Kaur
Successful management of customer expectations is an extremely important factor in achieving customer satisfaction. A hospitable culture and user-friendly technology are required to meet customers' expectations. While technology can have a major impact on customer satisfaction, the various cultural backgrounds of guests also have a significant influence. In the paper, the hotel guests’ cultural backgrounds were studied to understand this aspect's influence on their expectations and satisfaction. Three major cultural factors, namely brand identity (domestic vs. foreign), customers’ native language, and their country of residence, were observed and analyzed to determine guests' expectations. The research study used a qualitative design to analyze the data, collected from field observations at two hotels: a Singapore hotel and another in Malaysia. Reviews were also collected from hotel booking websites, in order to understand how the hotels satisfy guest expectations.
Springer Nature
Thirumaran, K.
Klimkeit, Dirk
Tang, Chun Meng
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65907/1/65907_Kaur_et_al_2021.pdf
https://doi.org/10.1007/978-3-030-57694-3_4
Suryanarayanan, Sriram, Srinivasan, Shwetha, Lin, Wenxin, Wang, Linxin, and Sabharwal, Jagdeep Kaur (2021) Managing customer expectations: a study of two four-star hotels in Malaysia and Singapore. In: Thirumaran, K., Klimkeit, Dirk, and Tang, Chun Meng, (eds.) Service Excellence in Tourism and Hospitality: insights from Asia. Tourism, Hospitality & Event Management . Springer Nature, Cham, Switzerland, pp. 41-53.
https://researchonline.jcu.edu.au/65907/
restricted
oai:researchonline.jcu.edu.au:65936
2021-02-03T01:21:39Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
Marketing Social Change: fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
Eagle, Lynne
Cattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional, and remote Australia. This chapter provides a case study about how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional, and remote Australia. A content analysis of Facebook posts and comments from the Better Internet for Rural, Regional, and Remote Australia (BIRRR) evidenced a connection between advocacy and the principles of marketing. The results of the analysis highlighted deficits in access to internet connectivity and lead to a change in policy giving rural, regional, and remote school children a dedicated education portal to complete their studies.
Springer
Hay, Rachel
Eagle, Lynne
Bhati, Abhishek
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65936/1/CH13%20Hay%20et%20al%2C%202021.pdf
https://doi.org/10.1007/978-981-15-8517-3_13
Hay, Rachel, and Eagle, Lynne (2021) Marketing Social Change: fixing bush internet in rural, regional, and remote Australia. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 281-293.
https://researchonline.jcu.edu.au/65936/
openpub
oai:researchonline.jcu.edu.au:65959
2021-07-08T03:31:14Z
7374617475733D707562
74797065733D626F6F6B5F73656374696F6E
E-Service quality: evaluation of tourism websites
Pourabedin, Zahra
The increasing role of travel websites in distributing tourism products highlights the need to study how travelers interact with tourism websites and what is a good service on the web. E-service quality (e-SQ) features are among the main factors contributing to service excellence and customer satisfaction. Tourism managers should identify and assess the underlying dimensions of electronic service quality, to deliver value-added services to their customers. Hence, tourism providers must constantly ensure their website is efficient, helpful, and appropriate, through proper website evaluation. The main objective of this chapter is to investigate the travel websites’ service quality dimensions. First, the concept of e-service quality (e-SQ) and the conceptual model for e-SQ are clarified. By reviewing the different methods of website evaluation in the tourism industry, this chapter provides a foundation for understanding how travel website design features contribute to website users’ online experience. This knowledge can improve the service delivery by tourism websites; it also helps tourism organizations to evaluate the e-SQ of their websites, to guide improvement efforts to increase the e-SQ level. This chapter provides recommendations for tourism service providers in implementing e-service quality measurements to develop attractive e-SQ attributes.
Springer Nature
Thirumaran, K.
Klimkeit, Dirk
Meng Tang, Chun
2021
Book Chapter
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/65959/1/65959_2021.pdf
https://doi.org/10.1007/978-3-030-57694-3_10
Pourabedin, Zahra (2021) E-Service quality: evaluation of tourism websites. In: Thirumaran, K., Klimkeit, Dirk, and Meng Tang, Chun, (eds.) Service Excellence in Tourism and Hospitality: insights from Asia. Tourism, Hospitality & Event Management . Springer Nature, Cham, Switzerland, pp. 149-164.
https://researchonline.jcu.edu.au/65959/
restricted
oai:researchonline.jcu.edu.au:67811
2024-03-01T14:52:16Z
7374617475733D707562
74797065733D61727469636C65
Reaching audiences through travel vlogs: the perspective of involvement
Xu, Ding
Chen, Tingzhen
Pearce, John
Mohammadi, Zohre
Pearce, Philip L.
Travel vlogs are popular, but how audiences get involved while watching remains unclear. This study explored audience involvement along with expressions of travel intention. A systematic sampling procedure was developed, filtering 132 ‘highly involving sessions’ from 25 videos in Bilibili, a Chinese video-sharing platform. Qualitative analyses were applied, and the findings were threefold. Firstly, a five-category video content typology was highlighted, including frame aesthetics, video editing, fandom, humour, and tourist experiences. Secondly, bullet comments were deconstructed into six dimensions through examining concepts of ‘audience involvement’. Lastly, to address possible patterns of travel intention linked to the video content types, three propositions were made. This work serves as an exploration of audience involvement in the travel vlog phenomenon, an elaboration of travel intention expression in this context, and a method of assessing tourist-generated videos through bullet comments. Practical implications were discussed.
Elsevier
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/67811/7/JCU_67811_Xu_et_al_2021.pdf
application/pdf
https://researchonline.jcu.edu.au/67811/1/1-s2.0-S0261517721000455-main.pdf
https://doi.org/10.1016/j.tourman.2021.104326
Xu, Ding, Chen, Tingzhen, Pearce, John, Mohammadi, Zohre, and Pearce, Philip L. (2021) Reaching audiences through travel vlogs: the perspective of involvement. Tourism Management, 86. 104326.
https://researchonline.jcu.edu.au/67811/
embargo
oai:researchonline.jcu.edu.au:68020
2024-03-01T14:52:51Z
7374617475733D707562
74797065733D61727469636C65
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
Kuah, Adrian T. H.
Lu, Qinye
Wong, Caroline
Thirumaran, K.
Adegbite, Emmanuel
Kendall, Wesley
Despite luxury brands’ eforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers’ reaction towards such eforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity, and hedonism) afect consumers’ acceptance of luxury brands’ sustainable efforts. It adopts a cross-cultural framework by analysing two countries, namely China and the UK, which difer substantially in some of Hofstede’s cultural dimensions, namely power distance, individualism, and indulgence. Using the structural equation modelling in analysing 677 survey responses from actual luxury goods’ consumers in the two countries, we suggest that hedonic needs drive consumers’ purchase intentions in China and the UK. We fnd that the need for exclusivity in sustainable
luxury items is negatively related to consumers’ purchase intentions in China, while the need for conformity is positively related. In contrast, these efects are reversed in the UK. Our study implies the need to align the marketing of sustainable luxury with consumption values of consumers to refect the cultural diferences. In theorizing sustainable luxury research, this study provides a deeper understanding of value perceptions pertaining to luxury product consumption and sustainability.
Palgrave Macmillan Ltd.
2021-01-30
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/68020/1/Wang2021_Article_TheImpactOfValuePerceptionsOnP.pdf
https://doi.org/10.1057/s41262-020-00228-0
Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, and Kendall, Wesley (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28. pp. 325-346.
https://researchonline.jcu.edu.au/68020/
restricted
oai:researchonline.jcu.edu.au:68121
2023-08-03T19:38:27Z
7374617475733D756E707562
74797065733D746865736973
Exploring regional small business engagement with Facebook technology
Mahony, Tracey
Tracey Mahony explored regional small business engagement with Facebook technology to identify regional economic growth opportunities through greater market access. She discovered existing technology modelling behaves differently in regional context and provided practical alternatives through developing engagement measures connecting consumer behaviour theory. The outcomes guide policy supporting small business, marketing professionals and platform designers.
2020
Thesis
NonPeerReviewed
application/pdf
https://researchonline.jcu.edu.au/68121/1/JCU_68121_Mahony_2020_thesis.pdf
https://doi.org/10.25903/zsry-nv90
Mahony, Tracey (2020) Exploring regional small business engagement with Facebook technology. PhD thesis, James Cook University.
https://researchonline.jcu.edu.au/68121/
open
oai:researchonline.jcu.edu.au:68147
2024-03-04T14:28:19Z
7374617475733D707562
74797065733D61727469636C65
To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries
Wang, Pengji
McCarthy, Breda
Kapetanaki, Ariadne
One-third of all food produced in the world is lost or wasted, which has negative consequences for societies and the environment. Thus, curbing food waste is critical to securing human well-being and protecting the environment. This study examines the drivers of household food waste decisions by investigating the activation and deactivation of moral norms and introducing the concept of the 'good provider' in an augmented norm-activation model (NAM). A survey of 643 consumers in Australia and Singapore explores the good-provider norm as a driver of food waste behaviours in both cultures. For Australians, good-provider norms suppress intentions to avoid food waste, most likely to provide for the immediate family, a motive that overrides moral concern about food waste in an individualistic culture. For Singaporeans, good-provider norms do not suppress food waste intentions, possibly due to the value placed on thrift by a long-term-oriented culture. The paper significantly extends the previous research on norms, culture and sustainable consumption, and provides policy and practical implications for curbing food waste in different cultural contexts.
Elsevier
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/68147/4/JCU_68147-Accepted.pdf
https://doi.org/10.1016/j.gloenvcha.2021.102300
Wang, Pengji, McCarthy, Breda, and Kapetanaki, Ariadne (2021) To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries. Global Environmental Change, 69. 102300.
https://researchonline.jcu.edu.au/68147/
open
oai:researchonline.jcu.edu.au:68657
2024-03-02T16:04:26Z
7374617475733D707562
74797065733D61727469636C65
Motivators and barriers to adoption of improved land management practices. A focus on practice change for water quality improvement in Great Barrier Reef catchments
Coggan, Anthea
Thorburn, Peter
Fielke, Simon
Hay, Rachel
Smart, James C.R.
To protect and improve water quality in the Great Barrier Reef, the Queensland Government's Reef 2050 Water Quality Improvement Plan targets that 90% of sugarcane, horticulture, cropping and grazing lands in priority areas be managed using best management practices for sediment, nutrient and pesticides by 2025. Progress towards this target is insufficient and variable across catchments and industries. The motivation to adopt improvements in management practices is heavily influenced by social, economic, cultural and institutional dimensions. In this paper we synthesise the literature on how these human dimensions influence decision making for land management practice and highlight where future investment could be focussed. We highlight that focussing on —1) investigating systems to support landholder decision making under climate uncertainty (risk); 2) generating a better understanding of the extent and drivers of landholder transaction cost; 3) understanding if there are competing ‘right’ ways to farm; and 4) improving understanding of the social processes, trust and power dynamics within GBR industries and what these means for practice change— could improve practice change uptake in the future.
Elsevier
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/68657/1/68657.pdf
https://doi.org/10.1016/j.marpolbul.2021.112628
Coggan, Anthea, Thorburn, Peter, Fielke, Simon, Hay, Rachel, and Smart, James C.R. (2021) Motivators and barriers to adoption of improved land management practices. A focus on practice change for water quality improvement in Great Barrier Reef catchments. Marine Pollution Bulletin, 170. 112628.
https://researchonline.jcu.edu.au/68657/
open
oai:researchonline.jcu.edu.au:68910
2021-08-04T05:10:22Z
7374617475733D756E707562
74797065733D746865736973
Constructing the contraceptive decision-making process: a framework for family planning programs in Sub-Saharan Africa. A Zambian case study
Nyundo, Lucy
Lucy Nyundo explored the steps taken by individuals and couples to arrive at a fertility decision e.g. family size and contraceptive method. She constructed the contraceptive decision-making process, which can be used to support a Social Marketing approach to accelerate the uptake of modern contraceptives in Sub-Saharan Africa.
2020
Thesis
NonPeerReviewed
application/pdf
https://researchonline.jcu.edu.au/68910/1/JCU_68910_Nyundo_2020_thesis.pdf
https://doi.org/10.25903/qky5-fk80
Nyundo, Lucy (2020) Constructing the contraceptive decision-making process: a framework for family planning programs in Sub-Saharan Africa. A Zambian case study. PhD thesis, James Cook University.
https://researchonline.jcu.edu.au/68910/
open
oai:researchonline.jcu.edu.au:69071
2024-03-05T14:17:24Z
7374617475733D707562
74797065733D61727469636C65
Adaptation of community-based distribution of family planning services to context-specific social networks: a case of marriage counsellors in Lusaka district, Zambia
Nyundo, Lucy
Whittaker, Maxine
Eagle, Lynne
Low, David R.
Background:
The significant contribution of community-based distribution (CBD) of family planning services and contraceptives to the uptake of contraceptives in hard-to-reach communities has resulted in the scaling-up of this approach in many Sub-Saharan countries. However, contextual factors need to be taken into consideration. For example, social network influence (e.g. spouse/partner, in-laws, and parents) on fertility decisions in many African and Asian societies is inevitable because of the social organisational structures. Hence the need to adapt CBD strategies to the social network context of a given society.
Methods:
Data collection involved structured interviews from August 2018 to March 2019. Randomly selected respondents (n = 149) were recruited from four purposively selected health facilities in Lusaka district, Zambia. Respondents were screened for age (> 15 yrs.) and marital status. A mix of categorical and qualitative data was generated. The Statistical Package for Social Sciences (SPSS®24) was used to carry out descriptive analysis and tests of association (Fisher’s exact) while Nvivo®12 was used to analyse the qualitative data using a deductive thematic approach.
Results:
The results indicate that pre-marriage counselling (pre-MC) influences key elements of the husband-wife relationship (p > 0.005), namely; sexual relationship, inter-personal communication, assignation of roles and responsibilities, leadership and authority. These elements of the husband-wife relationship also affect how spouses/partners interact when making fertility decisions. More importantly, the majority (86%) of the respondents indicated having a continuing relationship with their marriage counsellors because of the need to consult them on marital issues.
Conclusion:
Marriage counsellors, though hardly reported in fertility studies, are important ‘constituents’ of the social network in the Zambian society. This is because marriage counsellors are trusted sources of information about marital issues and often consulted about family planning but perceived not to have the correct information about modern contraceptives. In this context, pre-MC offers a readily available, sustainable and culturally appropriate platform for disseminating accurate information about modern contraceptives provided in a private and personal manner. Therefore, the CBD strategy in Zambia can harness marriage counsellors by recruiting and training them as community agents.
BioMed Central
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/69071/1/69071.pdf
https://doi.org/10.1186/s12913-021-06422-3
Nyundo, Lucy, Whittaker, Maxine, Eagle, Lynne, and Low, David R. (2021) Adaptation of community-based distribution of family planning services to context-specific social networks: a case of marriage counsellors in Lusaka district, Zambia. BMC Health Services Research, 21. 437.
https://researchonline.jcu.edu.au/69071/
open
oai:researchonline.jcu.edu.au:69387
2024-03-01T14:54:32Z
7374617475733D707562
74797065733D61727469636C65
Rice vs. wheat: does staple food consumption pattern affect food waste in Chinese university canteens?
Qian, Long
Li, Feng
Liu, Hongbo
Wang, Lingen
McCarthy, Breda
Shaosheng, Jin
Emerging economies, particularly China, are likely to play a critical role in determining global food waste. The paper investigates plate waste from a staple food consumption pattern perspective by surveying 9,192 Chinese university students at the on-campus canteens in 29 provinces of mainland China. A significant finding is that diet culture is closely related to food waste. Southerners who consume rice as a staple food are found to waste more food than Northerners who are wheat-based eaters on average. A robust test confirms the finding when matching the student's hometown and university location and setting the “Southerners studying in South China” as the reference group. Taking into account the possible self-selection problem, the robustness test based on the PSM model also confirms the association between staple food consumption patterns and food waste in Chinese university canteens. Comparative analyses based on the components of food consumption and the compositions of wastage further suggest that the differences in staple food consumption patterns determine the food wastage variations. This study provides empirical evidence that differences in consumption patterns bring about the disparity in food wastage within a country.
Elsevier
2022
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/69387/1/Rice%20vs.%20Wheat_%20Does%20staple%20food%20consumption%20pattern%20affect%20food%20waste%20in%20Chinese%20university%20canteens_.pdf
https://doi.org/10.1016/j.resconrec.2021.105902
Qian, Long, Li, Feng, Liu, Hongbo, Wang, Lingen, McCarthy, Breda, and Shaosheng, Jin (2022) Rice vs. wheat: does staple food consumption pattern affect food waste in Chinese university canteens? Resources, Conservation and Recycling, 176. 105902.
https://researchonline.jcu.edu.au/69387/
restricted
oai:researchonline.jcu.edu.au:69507
2024-03-01T14:54:49Z
7374617475733D707562
74797065733D61727469636C65
Sustainable meat consumption intentions: conceptualisation, scale development and validation
Zahra, Sadaf
McCarthy, Breda
Chaiechi, Taha
Abstract
Purpose
This study aims to propose and validate a new, comprehensive scale of sustainable meat consumption intentions (SMCI) from the Pakistani consumers' perspective.
Design/methodology/approach
The SMCI scale was developed in four phases, following a mixed-methods approach. Phase 1 generated a pool of items through an extensive literature review and seven focus groups. Phase 2 established the face and content validity of the items. Phase 3 resulted in scale purification in Study 1 (n = 222), followed by Study 2, using exploratory factor analysis (n = 412) to derive an initial factor structure, along with reliability assessment and confirmatory factor analysis (n = 310) to test the theoretical structure. Phase 4 validated the results (n = 355).
Findings
The results from the three studies yielded a ten-item, three-dimensional SMCI scale: “meat detachment”, “meat curtailment” and “organic meat purchase”.
Originality/value
No study at present fully measures the aspects of sustainable meat consumption in Muslim market segments and emerging economies. The formation of the SMCI scale is an important academic contribution that identifies three facets of consumers' SMCI.
Emerald Group Publishing
2022
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/69507/3/10-1108_BFJ-02-2021-0113.pdf
https://doi.org/10.1108/BFJ-02-2021-0113
Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2022) Sustainable meat consumption intentions: conceptualisation, scale development and validation. British Food Journal, 124 (5). pp. 1659-1679.
https://researchonline.jcu.edu.au/69507/
restricted
oai:researchonline.jcu.edu.au:69696
2023-05-23T21:22:31Z
7374617475733D707562
74797065733D61727469636C65
Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image
Wang, Pengji
McCarthy, Breda
This study aims to identify the impact of psychological mechanisms, such as trust propensity and individuation, on response to eWOM by differentiating between volume of positive/negative eWOM and net eWOM valence (e.g., when positive eWOM volume exceeds negative eWOM volume and vice versa). Analysis based on 428 survey responses from Australia and China shows that positive eWOM positively influences brand image, particularly for individuals with a high trust propensity. Surprisingly, negative eWOM does not affect brand image, but negative net valence is influential, particularly for consumers with a high trust propensity and those scoring high on individuation
Routledge
2023
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/69696/7/JCU_69696.pdf
https://doi.org/10.1080/15256480.2021.1988881
Wang, Pengji, and McCarthy, Breda (2023) Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image. International Journal of Hospitality & Administration, 24 (3). pp. 387-414.
https://researchonline.jcu.edu.au/69696/
open
oai:researchonline.jcu.edu.au:69878
2023-11-17T19:03:52Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Towards developing a multisensory scale to capture attributes of heritage boutique hotels
Pourabedin, Zahra
Mahony, Tracey
Pryce, Josephine
Heritage tourism is one of the fastest-growing global segments of the Tourism and Hospitality industry, with associated products and experiences generating substantial benefits for tourism operators, promoting economic growth and making social contributions to the local communities. To be successful and sustainable, heritage tourism should rely on recognition and valuation of attributes including aesthetics, uniqueness, cultural elements and historical significance by tourism operators, visitors, and communities. As an emerging field of study, knowledge and promotional use of specific heritage attributes to target visitors' needs are still being developed. This study seeks to fill that important gap by focusing on ‘heritage boutique hotels’ (HBHs), where heritage buildings are being repurposed or refurbished to accommodate visitors. The purpose of this study is to identify if, and how, customers are recognising and communicating satisfaction on attributes unique to HBHs. This study forms the first phase of a larger research project examining (HBHs) practices in Singapore and Malaysia with a view to later expanding the study to more widely cover the Asia-Pacific region following JCU’s focus on the tropics. Using a qualitative and inductive approach, thematic analysis was utilised for online customer reviews that were collected from a promotional website for six HBHs located across Singapore and Malaysia. Leximancer analysis assisted the contextual and relational analysis affording an opportunity to identify the important attributes and explore relationships between respective attributes. The analysis showed that experiences were multi-sensory, drawing on visitors’ affective, cognitive, and social complexities to gain satisfaction from their experiences of visiting HBHs. These findings provide preliminary insights into the key drivers for the economic, social and cultural sustainability of HBHs and inform operators and communities on strategic planning for future use.
Springer
Chaiechi, Taha
Wood, Jacob
2022
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/69878/1/69878_Mahoney_2021.pdf
application/pdf
https://researchonline.jcu.edu.au/69878/7/69878_Pourabedin_et_al_2022.pdf
https://doi.org/10.1007/978-981-16-5260-8_20
Pourabedin, Zahra, Mahony, Tracey, and Pryce, Josephine (2022) Towards developing a multisensory scale to capture attributes of heritage boutique hotels. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 355-375. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.
https://researchonline.jcu.edu.au/69878/
restricted
oai:researchonline.jcu.edu.au:70775
2024-03-04T15:09:57Z
7374617475733D707562
74797065733D61727469636C65
The interplay and growth implications of dynamic capabilities and market orientation
Wilden, Ralf
Gudergan, Siegfried
Lings, Ian
This article clarifies the growth implications of a firm's dynamic capability deployment conditional on its market orientation. We develop a framework based on an abductive research approach that is grounded in existing research and draws on data from business-to-business service firms. We outline that frequency, timeliness, and speed are the three relevant temporal qualities that characterize dynamic capability deployment and that affect firm growth conditional on the firm's market-driving vs. market-driven orientation. While proficiency in all three temporal qualities is beneficial irrespective of a firm's type of market-orientation, we substantiate that market-driven firms with their exploitative, reactive conduct benefit even more from rapidly going through the processes of sensing, seizing, and reconfiguring than market-driving ones do. Also, while market-driven firms benefit from frequently deploying sensing dynamic capabilities, market-driving firms with their explorative, proactive conduct benefit even more from a timely and frequent deployment of seizing and reconfiguring processes than market-driven ones do.
Elsevier
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70775/7/JCU_70775.pdf
https://doi.org/10.1016/j.indmarman.2018.11.001
Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2019) The interplay and growth implications of dynamic capabilities and market orientation. Industrial Marketing Management, 83. pp. 21-30.
https://researchonline.jcu.edu.au/70775/
open
oai:researchonline.jcu.edu.au:70776
2024-03-04T15:09:59Z
7374617475733D707562
74797065733D61727469636C65
Customer engagement with brands in social media platforms: configurations, equifinality and sharing
Carlson, Jamie
Gudergan, Siegfried P.
Gelhard, Carsten
Rahman, Mohammad Mahfuzur
Purpose: Social media brand platforms have become a popular means for engaged customers to share information and experiences with brands and other customers. However, empirical research on how customer engagement (CE) relates to customers’ sharing intentions with the brand is limited. This study aims to investigate causal patterns of four CE dimensions – focused attention, absorption, enthusiasm and interaction – together with two cognitive structure properties in stimulating sharing intentions with the brand.
Design/methodology/approach: Using data from 782 Chinese customers of brand pages on the social media platform Weibo, this paper is the first to use both finite mixture partial least squares (FIMIX-PLS) analysis and fuzzy-set qualitative comparative analysis (fsQCA) to empirically assess the impact of CE configurations on sharing intentions.
Findings: The findings imply that not all of the CE dimensions co-occur necessarily and that different configurations of them can produce superior sharing intentions, conditional on the cognitive structure of customers, including their level of brand knowledge and avant-gardism. Research limitations/implications: Although restricted to customers on Weibo, the results inform practice about how social media technology can facilitate different CE configurations and customer sharing intentions.
Practical implications: The results inform brand managers’ segmentation efforts and CE content marketing initiatives that can induce different CE configurations and customer sharing intentions with customers that possess high avant-gard and brand knowledge characteristics.
Originality/value: This study is the first to substantiate how different CE configurations (as gestalts) affect sharing intentions in social media and to challenge conventional net-effects thinking about CE dimensions. Understanding how such conditional configurations foster sharing via a social media platform is advantageous because it can improve segmentation efforts to strengthen brand relationships.
Emerald Group Publishing
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70776/7/JCU_70776.pdf
https://doi.org/10.1108/EJM-10-2017-0741
Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.
https://researchonline.jcu.edu.au/70776/
open
oai:researchonline.jcu.edu.au:70779
2024-03-04T15:10:05Z
7374617475733D707562
74797065733D61727469636C65
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F.
Ringle, Christian M.
Gudergan, Siegfried P.
Fischer, Andreas
Nitzl, Christian
Menictas, Con
Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute levels, is challenging. This article substantiates the usefulness of partial least squares structural equation modeling (PLS-SEM) for the analysis of stated preference data generated through choice experiments in discrete choice modeling. This ability of PLS-SEM to directly estimate the importance weights for attributes as a whole, rather than for the attribute’s levels, and to compute determinant respondent-specific latent variable scores applicable to attributes, can more effectively model and distinguish between rational (i.e., optimizing) decisions and pragmatic (i.e., heuristic) ones, when parameter estimations for attributes as a whole are crucial to understanding choice decisions.
Springer
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70779/1/70779.pdf
https://doi.org/10.1007/s40685-018-0072-4
Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.
https://researchonline.jcu.edu.au/70779/
open
oai:researchonline.jcu.edu.au:70780
2024-03-04T15:10:06Z
7374617475733D707562
74797065733D61727469636C65
The role of cocreation and dynamic capabilities in service provision and performance: a configurational study
Wilden, R.
Gudergan, S.
Akaka, M.A.
Averdung, A.
Teichert, T.
The success of a professional service firm (PSF) relies on its capabilities for leveraging relationships with clients – i.e., cocreation capabilities (CCs) – and adapting to changing environments – i.e., dynamic capabilities (DCs). Previous research shows that the interaction of these two organizational capabilities and the multidimensional configuration of DCs. However, little is known about how CCs and DCs are jointly configured within PSFs and how trade-offs between these distinct capabilities relate to service provision and performance across different firms. This study explores the path dependent nature of higher- and lower- order capabilities and uses data from 279 marketing advisory firms to investigate how different configurations of higher-order CCs and DCs are associated with lower-order service provision capabilities (SPCs) and similar or different performance. We find that CCs can substitute for DCs, and that DCs and CCs can compensate for SPCs in achieving higher levels of customer-based performance. However, the same does not apply for financial performance in which CCs do not appear to overcome deficiencies in DCs and SPCs. Also, firms can have similar SPCs and experience similar financial performance while emphasizing the use of either DCs or CCs; suggesting DCs and CCs may substitute for each other.
Elsevier
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70780/7/JCU_70780.pdf
https://doi.org/10.1016/j.indmarman.2018.06.008
Wilden, R., Gudergan, S., Akaka, M.A., Averdung, A., and Teichert, T. (2019) The role of cocreation and dynamic capabilities in service provision and performance: a configurational study. Industrial Marketing Management, 78. pp. 43-57.
https://researchonline.jcu.edu.au/70780/
open
oai:researchonline.jcu.edu.au:70781
2024-03-04T15:10:07Z
7374617475733D707562
74797065733D61727469636C65
Enhancing loyalty: when improving consumer satisfaction and delight matters
Ahrholdt, Dennis C.
Gudergan, Siegfried P.
Ringle, Christian M.
Prior research has validated the importance of consumer delight and satisfaction for explaining consumer loyalty. This study extends our existing knowledge of how delight and satisfaction affect (in a nonlinear way) consumer loyalty. It explains a negative quadratic relationship between satisfaction and loyalty intentions, as well as a negative cubic relationship between delight and loyalty intentions. Contrary to satisfaction, delight unfolds its full impact at lower levels, but only after a threshold level is exceeded. Like satisfaction, the delight effect becomes saturated at very high levels. Furthermore, both delight and satisfaction effects weaken with increased prior consumption experiences. Thus, when they invest in delight and satisfaction, managers should consider their individual marginal impacts on loyalty and distinguish between consumers with reference to their prior consumption experiences.
Elsevier
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70781/7/JCU_70781.pdf
https://doi.org/10.1016/j.jbusres.2018.08.040
Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2019) Enhancing loyalty: when improving consumer satisfaction and delight matters. Journal of Business Research, 94. pp. 18-27.
https://researchonline.jcu.edu.au/70781/
open
oai:researchonline.jcu.edu.au:70784
2024-03-04T15:10:14Z
7374617475733D707562
74797065733D61727469636C65
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
Schirmer, Nadine
Ringle, Christian M.
Gudergan, Siegfried
Feistel, Matthias S.G.
This research examines whether trust and commitment mediate the extent to which satisfaction influences loyalty, and whether such mediation is conditional on certain demographic or situational customer characteristics. The findings suggest that assuming homogeneity supports the general notion that trust and commitment partially mediate the extent to which satisfaction influences loyalty. FIMIX-PLS and PLS-MGA analyses substantiate that this mediation differs between two distinct customer segments. The two segments reveal heterogeneity in how trust and commitment partially mediate the link between satisfaction and loyalty. That is, the effect of satisfaction on loyalty is fully mediated by trust and commitment in the segment of customers with high education, whereas satisfaction is partially mediated by trust, but not by commitment, in the other segment of customers with less education.
Routledge
2018
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70784/1/JCU_70784.pdf
https://doi.org/10.1080/0965254X.2016.1240214
Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried, and Feistel, Matthias S.G. (2018) The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26 (4). pp. 298-317.
https://researchonline.jcu.edu.au/70784/
open
oai:researchonline.jcu.edu.au:70785
2024-03-04T15:10:15Z
7374617475733D707562
74797065733D61727469636C65
Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality
Ahrholdt, Dennis C.
Gudergan, Siegfried P.
Ringle, Christian M.
Focusing on sporting events as an important segment within the tourism and travel industry, this study establishes that the service quality–delight–loyalty system complements a service quality–satisfaction–loyalty one. The findings highlight that prior consumption experience with a service coincides with lowered service evaluations while it amplifies the impact of customer delight on customer loyalty. In turn, this study provides practical insights into service quality dimensions for managing customer loyalty.
Sage Publications
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70785/7/JCU_70785.pdf
https://doi.org/10.1177/0047287516649058
Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.
https://researchonline.jcu.edu.au/70785/
open
oai:researchonline.jcu.edu.au:70786
2024-03-04T15:10:17Z
7374617475733D707562
74797065733D61727469636C65
Usage center – value cocreation in multi-actor usage processes
Kleinaltenkamp, Michael
Plewa, Carolin
Gudergan, Siegfried
Karpen, Ingo Oswald
Chen, Tom
Purpose: The purpose of this paper is to advance extant theorizing around resource integration by conceptualizing and delineating the notion of a usage center. A usage center consists of a combination of interdependent actors that draw on resources across their individual usage processes to create value.
Design/methodology/approach: This paper provides a conceptual inquiry into the usage center.
Findings: This paper delineates the notion of a usage center by way of focal and peripheral resource integrators, as well as focal and peripheral resources that form part of interdependent resource usage processes. The conceptual analysis reveals the need for resources to be accessible and shareable to focal and peripheral actors, with rivalry and emergence central factors influencing the actor’s usage processes.
Originality/value: Responding to recent calls for research developing insights into multi-actor value cocreation, this paper is the first to comprehensively and coherently conceptualize the notion of a usage center. In doing so, the authors build an important foundation for future theorizing related to the potential emergence of usage centers as well as the cocreation of individual and collective value.
Emerald
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70786/1/70786.pdf
https://doi.org/10.1108/JSTP-04-2016-0074
Kleinaltenkamp, Michael, Plewa, Carolin, Gudergan, Siegfried, Karpen, Ingo Oswald, and Chen, Tom (2017) Usage center – value cocreation in multi-actor usage processes. Journal of Service Theory and Practice, 27 (4). pp. 721-737.
https://researchonline.jcu.edu.au/70786/
restricted
oai:researchonline.jcu.edu.au:70787
2024-03-04T15:10:18Z
7374617475733D707562
74797065733D61727469636C65
Service-dominant orientation, dynamic capabilities and firm performance
Wilden, Ralf
Gudergan, Siegfried
Purpose: The purpose of this paper is to investigate the effects of a firm’s service-dominant orientation on marketing and technological capabilities, and its performance. It outlines how a service-dominant orientation offers guidance for the development and deployment of ordinary capabilities, and indirectly affects performance. Additionally, it delineates how dynamic capabilities affect the impact of a service-dominant orientation on ordinary capabilities.
Design/methodology/approach: Partial least squares structural equation modeling drawing on data from 228 firms serves to assess hypotheses relating service-dominant orientation and dynamic capabilities with firm performance.
Findings: The results indicate that marketing and technological capabilities fully mediate the relationship between a firm’s service-dominant orientation and firm performance. Furthermore, the positive marginal effect of a firm’s service-dominant orientation on its marketing capabilities increases with the firm displaying a stronger service-dominant orientation. In addition, the positive effect of service-dominant orientation on marketing capabilities reduces the more the firm deploys dynamic capabilities.
Research limitations/implications: Because of the cross-sectional sample, future studies could adopt longitudinal research designs to explore the impact of a service-dominant orientation on ordinary capabilities and performance, or investigate the applicability of the findings in other contexts.
Practical implications: The findings imply that implementing a service-dominant orientation can be beneficial for firms. However, because the impact of such an orientation weakens the greater a firm’s dynamic capabilities, managers need to be mindful of this trade-off.
Originality/value: The study is the first to establish a link between the dynamic capability view, originating from strategy research, and service-dominant logic, stemming from marketing thinking.
Emerald
2017
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70787/7/JCU_70787.pdf
https://doi.org/10.1108/JSTP-04-2016-0077
Wilden, Ralf, and Gudergan, Siegfried (2017) Service-dominant orientation, dynamic capabilities and firm performance. Journal of Service Theory and Practice, 27 (4). pp. 808-832.
https://researchonline.jcu.edu.au/70787/
open
oai:researchonline.jcu.edu.au:70790
2024-03-04T15:10:26Z
7374617475733D707562
74797065733D61727469636C65
Estimation issues with PLS and CBSEM: Where the bias lies!
Sarstedt, Marko
Hair, Joseph F.
Ringle, Christian M.
Thiele, Kai O.
Gudergan, Siegfried P.
Discussions concerning different structural equation modeling methods draw on an increasing array of concepts and related terminology. As a consequence, misconceptions about the meaning of terms such as reflective measurement and common factor models as well as formative measurement and composite models have emerged. By distinguishing conceptual variables and their measurement model operationalization from the estimation perspective, we disentangle the confusion between the terminologies and develop a unifying framework. Results from a simulation study substantiate our conceptual considerations, highlighting the biases that occur when using (1) composite-based partial least squares path modeling to estimate common factor models, and (2) common factor-based covariance-based structural equation modeling to estimate composite models. The results show that the use of PLS is preferable, particularly when it is unknown whether the data's nature is common factor- or composite-based.
Elsevier
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70790/1/70790.pdf
https://doi.org/10.1016/j.jbusres.2016.06.007
Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M., Thiele, Kai O., and Gudergan, Siegfried P. (2016) Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69 (10). pp. 3998-4010.
https://researchonline.jcu.edu.au/70790/
open
oai:researchonline.jcu.edu.au:70794
2024-03-04T15:10:35Z
7374617475733D707562
74797065733D61727469636C65
Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)
Sarstedt, Marko
Ringle, Christian M.
Gudergan, Siegfried P.
[Extract] Accounting for heterogeneity in tourism studies remains important to avoid parameter bias (e.g., Mazanec, 2000; Mazanec, Ring, Stangl, & Teichmann, 2010) when employing analysis techniques such as regression (e.g., Ye, Zhang, & Yuen, 2013), partial least squares structural equation modeling (PLSSEM) (e.g., Song, van der Veen, Li, & Chen, 2012), or covariance structural equation modeling (CB-SEM) (e.g., Jurowski & Gursoy, 2004). Heterogeneity can come in two forms. First, heterogeneity can be observable in that differences between two or more groups of data relate to observable characteristics (e.g., Dolnicˇar, 2004). Researchers can use these observable characteristics to partition the data into separate groups of observations and compare the group-specific estimates by means of multigroup comparisons. Second, heterogeneity can be unobserved in that it does not depend on one specific observable characteristic or combinations of several characteristics (e.g., Mazanec, 2000, 2001). To identify and treat unobserved heterogeneity, researchers can draw on a variety of latent class techniques. For instance, Assaf, Oh, and Tsionas (2015) employ Bayesian finite mixture modeling within CB-SEM, and Marques and Reis (2015) finite mixture modeling within PLS-SEM. It is the latter
approach that this commentary focuses on.
Elsevier
2016
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70794/1/JCU_70794.pdf
https://doi.org/10.1016/j.annals.2015.10.006
Sarstedt, Marko, Ringle, Christian M., and Gudergan, Siegfried P. (2016) Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015). Annals of Tourism Research, 57. pp. 279-284.
https://researchonline.jcu.edu.au/70794/
open
oai:researchonline.jcu.edu.au:70810
2022-07-19T01:17:45Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions
McCarthy, Breda
Wang, Pengji
The aim of this paper is to highlight the ways in which the sustainable packaging industry, in conjunction with consumers, can help to reduce environmental damage to fragile ecosystems. We discuss several theoretical models that have been widely used to explain behavourial change. The literature review suggests that lifestyle segmentation, and concepts from the extended theory of planned behaviour and adoption of innovation literature provide rich explanations for why individuals are likely to purchase and adopt novel forms of sustainable packaging. We propose a model identifying several factors that influence purchase intentions and further research is recommended with a focus on market segments defined by sustainable lifestyles.
Springer
Chaiechi, Taha
Wood, Jacob
2022
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/70810/1/70810_McCarthy%20_and_Wang_2021_accepted.pdf
application/pdf
https://researchonline.jcu.edu.au/70810/7/70810.pdf
https://doi.org/10.1007/978-981-16-5260-8_21
McCarthy, Breda, and Wang, Pengji (2022) Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 377-394. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.
https://researchonline.jcu.edu.au/70810/
restricted
oai:researchonline.jcu.edu.au:71292
2022-01-24T00:03:35Z
7374617475733D707562
74797065733D636F6E666572656E63655F6974656D
The kaleidoscope of changing values: are we heading towards responsible consumption and sustainable society? Lessons from Pune, India
Kapoor, Mansi
Chaiechi, Taha
Deo, Shilpa
Darda, Pooja
Sane, Anjali
Chitnis, Ravikumar
Values are inherently personal constructs that influence individuals’ choices and help navigate many personal and professional dilemmas. Using the Basic Human Values by Schwartz as the theoretical framework, the aim of this paper is to examine the substitutability of self-enhancement values by self-transcendence values in promoting responsible consumption behaviours in society. The paper further examines whether Self Transcendence values are instrumental in driving responsible consumption among individuals.
The paper relies on Focus Group studies to explore the topic. To ensure the accuracy of our analysis, representative samples of 88 Generation Z (48 – Under Graduates; 40 – Post Graduates) college students, 25 Generation Y employees, and 25 Generation X home-makers were selected for focus group discussions. The interaction in each group was for 60 minutes. All interviews were recorded with permission and transcribed. Data thus obtained was manually coded and analysed using the thematic analysis technique. The findings of the paper provide meaningful insights about the changing human values and their influence on consumption behaviour.
In addition to the contribution to the existing literature in intercultural and consumer behaviour research, this study also contributes to the current understanding of how changing values are encouraging individuals for responsible consumption. The findings of the study will be useful to both researchers and practitioners in the field of consumer behaviour.
Springer
Chaiechi, Taha
Wood, Jacob
2022
Conference Item
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/71292/2/71292_Kapoor_et_al_2022.pdf
https://doi.org/10.1007/978-981-16-5260-8_22
Kapoor, Mansi, Chaiechi, Taha, Deo, Shilpa, Darda, Pooja, Sane, Anjali, and Chitnis, Ravikumar (2022) The kaleidoscope of changing values: are we heading towards responsible consumption and sustainable society? Lessons from Pune, India. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 395-415. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.
https://researchonline.jcu.edu.au/71292/
restricted
oai:researchonline.jcu.edu.au:71331
2024-03-01T14:58:13Z
7374617475733D707562
74797065733D61727469636C65
A primer on the conditional mediation analysis in PLS-SEM
Cheah, Jun-Hwa
Nitzl, Christian
Roldán, José
Cepeda-Carrion, Gabriel
Gudergan, Sigfried P.
Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about how mediated relationships vary as a function of context, boundaries, or individual differences. Although CoMe analysis can be a crucial element of empirical studies that seek to advance theory in information systems, applications of such analysis are scarce, in general, and in partial least squares structural equation modeling (PLS-SEM), in particular. This paper clarifies conceptual fundamentals of and develops guidelines for CoMe analysis within the PLS-SEM context. Furthermore, the paper outlines the illustrative use of CoMe analysis in PLS SEM and presents detailed step-by-step procedures to do so in the PLS-SEM setting. Overall, this paper provides researchers and practitioners with the required knowledge to properly carry out, report, and interpret CoMe analysis in PLS-SEM.
Association for Computing Machinery
2021
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/71331/7/JCU_71331.pdf
https://doi.org/10.1145/3505639.3505645
Cheah, Jun-Hwa, Nitzl, Christian, Roldán, José, Cepeda-Carrion, Gabriel, and Gudergan, Sigfried P. (2021) A primer on the conditional mediation analysis in PLS-SEM. The DATA BASE for Advances in Information Systems, 52 (SI). pp. 43-100.
https://researchonline.jcu.edu.au/71331/
open
oai:researchonline.jcu.edu.au:71472
2022-02-01T01:46:26Z
7374617475733D756E707562
74797065733D746865736973
Sustainable meat consumption and consumer intentions: evidence from Pakistan - an emerging country
Zahra, Sadaf
Sadaf Zahra investigated how to mitigate the environmental degradation due to excessive meat consumption habits by changing consumer food choices towards more sustainable meat consumption related to reducing meat-based diet or eating eco-friendly organic meat from an emerging economy perspective. Livestock industries and policy makers use study findings to promote the organic food industry.
2021
Thesis
NonPeerReviewed
application/pdf
https://researchonline.jcu.edu.au/71472/1/JCU_71472_Zahra_2021_thesis.pdf
https://doi.org/10.25903/5q0p-ve15
Zahra, Sadaf (2021) Sustainable meat consumption and consumer intentions: evidence from Pakistan - an emerging country. PhD thesis, James Cook University.
https://researchonline.jcu.edu.au/71472/
open
oai:researchonline.jcu.edu.au:73186
2024-03-01T20:00:03Z
7374617475733D707562
74797065733D61727469636C65
Morphology for circular economy business models in the electrical and electronic equipment sector of Singapore and South Korea: findings, implications, and future agenda
Kim, Chang H.
Kuah, Adrian T.H.
Thirumaran, K.
Moving to a circular economy requires manufacturers and producers to rethink their business model for a stronger value proposition and delivery. Many businesses have implemented circular economy business models (CEBMs) with different design options to accomplish sustainable business goals and economic prosperity. However, the unexplored options in the design of CEBMs can be a significant obstacle in the transition to a circular society. This paper seeks to investigate the CEBM design options currently reported in the Electrical and Electronic Equipment (EEE) sector of Singapore and South Korea, proposing a research agenda to advance circular economy research in both countries. In this systematic review, we follow four basic dimensions in a business model, value proposition, value delivery, value creation, and value capture, in a morphological analysis of 119 publications to identify business model design options in the Electrical and Electronic Equipment sector of Singapore and South Korea. Our findings showed that producers in both countries were similar in their intentions yet adopted different approaches regarding the four dimensions. In Singapore, result-oriented CEBMs and cooperation with the local government and community emerged as major design options. On the other hand, in the South Korean context, rental or leasing business models using the membership system with personalized home visiting service and the use of digital capabilities were rampant. These findings are expected to help producers and practitioners understand and adopt better design options to drive their business models, highlighting the agenda to further investigate digital servitization and consumer acceptance in CEBMs.
Elsevier
2022
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/73186/1/Morpology%20for%20CEBM%202022.pdf
https://doi.org/10.1016/j.spc.2022.01.006
Kim, Chang H., Kuah, Adrian T.H., and Thirumaran, K. (2022) Morphology for circular economy business models in the electrical and electronic equipment sector of Singapore and South Korea: findings, implications, and future agenda. Sustainable Production and Consumption, 30. pp. 829-850.
https://researchonline.jcu.edu.au/73186/
open
oai:researchonline.jcu.edu.au:73426
2024-03-01T15:20:41Z
7374617475733D707562
74797065733D61727469636C65
Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact
Rahman, Syed
Carlson, Jamie
Gudergan, Siggi
Wetzels, Martin
Grewal, Dhruv
Efforts to measure customer experiences (CX) in multifaceted, omnichannel, retail contexts are crucial but lacking research guidance. Prior service quality literature has established methods for measuring CX in traditional, single-channel contexts but not adapted such measures to omnichannel contexts. With a mixed method research design and studies in eight phases, the authors propose a comprehensive measurement instrument that incorporates a schema- and categorization-based theoretical conceptualization of how customers assess omnichannel retail experiences; they also integrate means–end chain theory to explain perceived omnichannel customer experience (OCX) as a construct. This construct captures multiple omnichannel evaluation dimensions: social communications, value, personalization, customer service, consistency of both product availability and prices across channels, information safety, delivery, product returns, and loyalty programs. Multiple applications of the measurement model empirically confirm the suitability of this instrument in consumer goods omnichannel retail settings. Its 36 items reflect nine first-order quality dimensions that combine to form the overall, second-order OCX construct. The measurement instrument offers sound psychometric properties, as confirmed by several reliability and validity tests, and predicts customer behavior reliably across studies. Thus, the OCX measurement instrument offers utility for theory, management practice, and further research.
Elsevier BV
2022
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/73426/7/73426.pdf
https://doi.org/10.1016/j.jretai.2022.03.003
Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632.
https://researchonline.jcu.edu.au/73426/
open
oai:researchonline.jcu.edu.au:73575
2024-03-01T15:02:43Z
7374617475733D707562
74797065733D61727469636C65
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
Prince, Melvin
Yaprak, Attila
Cleveland, Mark
Davies, Mark A.P.
Josiassen, Alexander
Nechtelberger, Andrea
Nechtelberger, Martin
Palihawadana, Dayananda
Renner, Walter
Chovanova Supekova, Sona
Von Wallpach, Sylvia
Purpose: The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better understanding of the psychological makeup of consumer ethnocentrism and cosmopolitanism should help managers better design international market segmentation and brand positioning strategies. Design/methodology/approach: The study's conceptual framework is anchored in attitude and values theories, and focuses on the social categorizations that consumers make and how these contribute to the formation of their ethnocentric and cosmopolitan orientations. Drawing data from consumers living in five European countries, we test our theoretical conjectures through structural equation modeling approaches, including multigroup analysis at the country level, as well as the identification and scrutiny of potential pan-European consumer segments. Findings: Findings show that personal values, moral foundations and gender-role identities do exert direct and indirect (partially mediated) effects on the formation of consumers' ethnocentric and cosmopolitan orientations. These provide numerous insights for managers in terms of how they can segment domestic and international markets, as well as how to position products and communicate brand strategies. Research limitations/implications: The study focused on consumers' personal and role identities and offers implications based on data gathered from a sample of five European countries. Future work should broaden this perspective by including other identity facets, such as religious and ethnic identities, as well as product-category and brand-specific outcomes, in order to help develop a more comprehensive picture of the psychology underpinning consumers' identity-related orientations, and their effects on consumer behavior. Future research should also study these issues in a broader geographical context, by including national markets that have culturally diverse populations as well as places with dissimilar cultural and economic profiles. Originality/value: The study shows that individuals' personal values, moral foundations and gender roles have a strong effect on the formation of consumer ethnocentrism and consumer cosmopolitanism orientations. Consideration of how these antecedent constructs operate in concert to shape consumers' in- versus out-group orientations has been overlooked in the international marketing literature. Beyond the ramifications for theory, the study offers numerous substantive managerial implications in terms of how consumers are likely to respond to local and global/foreign products/brands based on these orientations.
Emerald
2020
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/73575/1/JCU_73575.pdf
https://doi.org/10.1108/IMR-05-2019-0142
Prince, Melvin, Yaprak, Attila, Cleveland, Mark, Davies, Mark A.P., Josiassen, Alexander, Nechtelberger, Andrea, Nechtelberger, Martin, Palihawadana, Dayananda, Renner, Walter, Chovanova Supekova, Sona, and Von Wallpach, Sylvia (2020) The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations. International Marketing Review, 37 (6). pp. 1013-1049.
https://researchonline.jcu.edu.au/73575/
open
oai:researchonline.jcu.edu.au:73578
2024-03-01T15:02:55Z
7374617475733D707562
74797065733D61727469636C65
Narcissistic CEOs and corporate social responsibility: Does the role of an outside board of directors matter?
Ahn, Jin Sun
Assaf, A. George
Josiassen, Alexander
Baker, Melissa A.
Lee, Seoki
Kock, Florian
Tsionas, Mike G.
During recent years, there has been a growing interest in CEO narcissism across disciplines. Various scholars document that CEO narcissism is an important factor that should not be overlooked when analyzing various organizational outcomes and strategies. Research on CEO narcissism has focused on its negative implications on organization outcomes. However, little attention has been paid to its effect on corporate social responsibility (CSR). This study explores the relationship between CEO narcissism and two distinct facets of CSR (stakeholder management and social issue participation), while taking into account the moderating role of outside board of directors. Using a sample of publicly traded U.S restaurants, the results document that an outside board of directors plays a moderating role on the relationship between CEO narcissism and the two distinct facets of CSR.
Elsevier
2020
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/73578/1/73578.pdf
https://doi.org/10.1016/j.ijhm.2019.102350
Ahn, Jin Sun, Assaf, A. George, Josiassen, Alexander, Baker, Melissa A., Lee, Seoki, Kock, Florian, and Tsionas, Mike G. (2020) Narcissistic CEOs and corporate social responsibility: Does the role of an outside board of directors matter? International Journal of Hospitality Management, 85. 102350.
https://researchonline.jcu.edu.au/73578/
restricted
oai:researchonline.jcu.edu.au:73580
2024-03-01T15:02:58Z
7374617475733D707562
74797065733D61727469636C65
Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions
Kock, Florian
Josiassen, Alexander
Assaf, A. George
Understanding how consumers use a product's country-of-origin (COO) cue is fundamental to explaining their behavior in a globalized marketplace. While the study of COO is one of the most popular topics in international marketing, the ambiguity regarding its conceptualization, composite nature, operationalization, and measurement deserves further scrutiny. The authors propose an integrative framework that unites two separate areas of research on the COO cue: performance-related COO images and performance-unrelated country emotions. The authors reconcile diverse existing perspectives from both areas into the overarching country-induced predispositions model. Conceptualizations and measurement approaches for the model's five components are developed and empirically validated across three countries and with five COOs. The model offers researchers and managers with an interest in the COO cue a flexible and operational roadmap, with scales both for in-depth analyses and parsimonious additional testing.
Sage
2019
Article
PeerReviewed
application/pdf
https://researchonline.jcu.edu.au/73580/1/Toward%20a%20Universal%20Account%20of%20Country-Induced%20Predispositions%20%28A.Josiassen%29.pdf
https://doi.org/10.1177/1069031X19857692
Kock, Florian, Josiassen, Alexander, and Assaf, A. George (2019) Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions. Journal of International Marketing, 27 (3). pp. 43-59.
https://researchonline.jcu.edu.au/73580/
restricted
metadataPrefix%3Doai_dc%26offset%3D73581%26set%3D7375626A656374733D333530303030%253A333530363030