Student's attitudes towards technology-enhanced learning resources for an introductory marketing course
McPhail, Janelle, and Birch, Dawn (2004) Student's attitudes towards technology-enhanced learning resources for an introductory marketing course. Proceedings of ANZMAC 2004 Conference. ANZMAC 2004 Conference , 29 Nov -1 Dec, 2004, Wellington, New Zealand .
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Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students' attitudes toward technology enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students' attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||active learning; student attitudes; education technology; introductory marketing|
|FoR Codes:||13 EDUCATION > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy @ 100%|
|SEO Codes:||93 EDUCATION AND TRAINING > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies @ 100%|
|Deposited On:||16 Mar 2010 11:32|
|Last Modified:||13 Feb 2011 00:25|
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