The strategic positioning matrix - a scalable, competitive model for the on-line real-estate company
Hamilton, John, and Selen, Willem (2003) The strategic positioning matrix - a scalable, competitive model for the on-line real-estate company. Proceedings of the Third Hawaii International Conference on Business. The Third Hawaii International Conference on Business , 18-21 June 2003, Honolulu, Hawaii , pp. 1-13.
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Many initiatives are being undertaken to create additional value in real estate transactions by including a Web presence and virtual searching facilities. This paper develops a structured approach of translating the impact of the Internet as an enabling technology on business strategies, business model development and business infrastructure, and indicates a preferred approach of strategic progression. This is an important first step in allowing the real estate industry in major metropolitan areas in Australia to reinvent itself, and to allow individual players in the industry to distinguish themselves through strategy. The paper also addresses foundation concepts of Internet-enabled competitive strategy, business models, Web services software architecture-based IT strategy, and convergent business architecture that combines physical and virtual customer interactions, The strategic positioning matrix, linked with the company's defined technographic market segments, provides an additional avenue to competitive advantage.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||on-line real-estate; strategic positioning matrix|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%|
|Deposited On:||23 Jun 2010 09:33|
|Last Modified:||12 Feb 2011 03:09|
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