Families as a nature tourism market segment in North Queensland
Sibtain, Jonathan, and Zeppel, Heather (2008) Families as a nature tourism market segment in North Queensland. Proceedings of the New Zealand Tourism and Hospitality Research Conference 2008. New Zealand Tourism and Hospitality Research Conference 2008 , 3-5 December 2008, Hanmer Springs, New Zealand .
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Tropical North Queensland (TNQ) offers a large number of nature tourism experiences for visitors, based around reef, rainforest and wildlife attractions. Families comprise a significant and little studied market segment of visitors in Cairns. To address this gap, 211 family groups were surveyed at Cairns domestic airport. This paper provides a demographic and holiday profile of families as a nature tourism market segment in TNQ. Activities considered important were swimming pools, water sports and family friendly accommodation. The main reasons for visiting Cairns were the reef and rainforest, and also spending time with the family. Many respondents considered environmental aspects in choosing a holiday destination such as Cairns and were concerned with the impacts of climate change. The study found TNQ needs to better target marketing and services for the family nature tourism segment.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||families; nature tourism; North Queensland; market profile; environment|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50%|
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||21 Jul 2010 15:34|
|Last Modified:||30 Apr 2013 18:06|
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