A time of generational change: will Norfolk Island's tourism industry be ready?
Prideaux, Bruce (2004) A time of generational change: will Norfolk Island's tourism industry be ready? Proceedings of the New Zealand Tourism and Hospitality Research Conference 2004. New Zealand Tourism and Hospitality Research Conference 2004 , 8-10 December 2004, Wellington, New Zealand , pp. 286-294.
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Over the next decade the older travel market will experience a generational shift as the pre-war generation is replaced by the baby-boomer generation. For destinations like Norfolk Island that have built a substantial market segment based on the older tourist this generation shift will have significant implications. Aside from changes in the type of products and experiences offered by the Island’s tourism industry the increased size of the baby-boomer generation offers several directions for future destination growth, one based on increased numbers the other focusing on increased yield. This paper examines these issues and discusses the need to recognise the needs of the baby-boomer traveller and the issue of yield versus increased overall visitation numbers.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||baby-boomers; pre-war generation; generation; Norfolk Island|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||07 Jul 2010 13:34|
|Last Modified:||12 Feb 2011 03:08|
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