The impact of business variables on Hong Kong's outbound travel market: an empirical analysis
Prideaux, Murray, and Athiyaman, Adee (2003) The impact of business variables on Hong Kong's outbound travel market: an empirical analysis. Proceedings of the Inaugural Australian Conference and Doctoral Colloquium of the Chartered Institute of Marketing. Marketing in the First Decade of the 21st Century with Special Reference to Asia Pacific and the Antipodes , 20-22 August 2003, Sydney, NSW, Australia , pp. 1-6.
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This paper models Hong Kong's outbound travel to other Asian countries using business indicators. Estimating the relationship between business indicators such as 'new business starts' and 'foreign travel' might (1) identify new variables for consideration in tourism demand equations (2) provide insight into the relationship between a nation's business environment and its residents overseas travel. The results of this research suggests that tourism demand models which use business indicators as independent variables explain more of the variation in outbound tourism than traditional 'national income' indicators.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||business variables; Hong Kong; outbound travel market|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 100%|
|Deposited On:||22 Jul 2010 14:51|
|Last Modified:||12 Feb 2011 03:08|
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