Development of a regional real estate portal exhibiting an extended customer value proposition
Hamilton, John, and Selen, Willem (2003) Development of a regional real estate portal exhibiting an extended customer value proposition. Proceedings of EurOMA-POMS Conference 2003. One world? One view of Om? The challenges of integrating research & practice , 16-18 June 2003, Como, Italy , pp. 903-912.
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A pilot hybrid vertical/horizontal-portal for regionally-based real estate agents (RREAs) in Australia, denoted as ProjectLink (PL) is designed and developed. Duplication across multiple regions of Australia as a 'low-cost' , value-added solution is proposed. Furthermore an e-business medium is developed whereby even very small RREAs, or sole operators, can efficiently operate within the region, in conjunction/competition with major national e-business real estate portals. The three-tier architecture for this on-line real estate solution includes the: • 'Client Tier', or front-office customer interface; • 'Middle Tier', or business intelligence and knowledge management systems, • 'Data Tier', or data repository of all relevant value chain information. Additional relevant information regarding the totality of the real estate decision includes legal and architecture services, surveying, government regulations and policies applicable to the region. A drill-down within the database driven portal illustrates how the value proposition for the customer is extended beyond the physical real estate realm.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||customer-value; e-business; real estate|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%|
|Deposited On:||16 Jun 2010 11:11|
|Last Modified:||12 Feb 2011 03:08|
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