Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore
Ogunmokun, Gabriel O., Tang, Chen, and Rose, Janelle D. (2008) Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development , 14-17 July 2008, Rio de Janeiro, Brazil , pp. 474-485.
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Although there is continuing interest in the concept of strategic marketing planning, very little research has been done to examine whether the level of performance in small to medium sized business organizations is related to the extent to which the components of the strategic marketing planning process are calTied out in small to medium sized businesses. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which small to medium sized business organizations with a high level of performance versus those with a low level of performance carried out the various strategic marketing planning process activities.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||strategic marketing; business performance; small business|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management @ 100%|
|SEO Codes:||91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%|
|Deposited On:||26 Feb 2010 09:17|
|Last Modified:||03 May 2013 18:02|
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