Consumer's and small business perceptions of street markets in Australia

Abstract

Trade without the merchant is a phenomenon of our times. It is therefore necessary to examine the interpersonal relationship between buyer and seller. The Enlightenment has made it necessary to ensure biology conforms to a reasoning mechanism. Only those assertions, whose dimensions are known and which can be understood by man, are accepted. The purpose of the doctor, as seen by Voltaire, is to expertly nurse his patient during convalescence, therefore, any interpersonal dynamism, which mny exist, is denied. The aura of the doctor, the security of the patient in his hour of need, the possibility of regression, the art of the magician and the fetish of the shaman, amongst others, are instantly denied and devalued.The need for a deep psychological, even neurotically desired relattionship or empathy is not taken into consideration. The fetish is dismissed as superstition.