The Spanish youth market to Australia: an exploratory study of market needs
Filep, Sebastian, and McDonnell, Ian (2005) The Spanish youth market to Australia: an exploratory study of market needs. Tourism Today, 5 . pp. 110-125.
|PDF (Published Version) - Repository staff only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
View at Publisher Website: http://www.cothm.ac.cy/research.htm
This exploratory study established the market needs of a group of 18-30 year old leisure travellers from Spain and ascertained the perceived ability of the Australian tourist experience to satisfy their needs. The results of the study showed that the 18-30 year old travellers from Spain possess a strong need for cultural novelty and the following major secondary needs: a need for entertainment, a need for mental relaxation, a need for social interaction and a need to disconnect from a routine. The Australian tourist experience is perceived as relatively able to satisfy these needs when compared with other western English-speaking destinations. For these young leisure travellers, Australia’s exotic appeal, its multiculturalism and the attractiveness of its unique fauna, flora, natural beauty, and climate play a large role in the satisfaction of their needs. It was concluded that Spain as a market has some unrealised potential for the Australian tourism industry.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||Australia; long-haul travel; Spain; tourism generating region; youth tourist market|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||18 Mar 2010 12:37|
|Last Modified:||12 Feb 2011 03:04|
Last 12 Months: 0
Repository Staff Only: item control page