A strategic path to competitive advantage for on-line, small-to-medium-sized enterprises within the service sector
Hamilton, John, and Selen, Willem (2003) A strategic path to competitive advantage for on-line, small-to-medium-sized enterprises within the service sector. Journal of New Business Ideas and Trends, 1 (1). pp. 20-37.
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This paper develops a structured approach of translating the impact of the Internet as an enabling technology on business strategies, business model development and business infrastructure, and indicates a preferred approach of strategic progression. The strategic positioning matrix is developed to provide a framework whereby service-industry-related, small-to-medium-sized enterprises (SSME's) in major metropolitan areas within Australia may reinvent themselves. It also allows individual players in the industry to distinguish themselves through strategy.
The paper also addresses foundation concepts of Internet-enabled competitive strategy, supply chain management, business models, customers, web services architecture-based IT strategy, and convergent business architecture. These Internet based concepts link both physical and virtual customer interactions.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||competitive advantage; on-line enterprises; service sector|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%|
|Deposited On:||08 Mar 2010 09:10|
|Last Modified:||12 Feb 2011 02:59|
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