Individuals as tourist icons: a developmental and marketing analysis
Pearce, Philip L., Morrison, Alastair M., and Moscardo, Gianna M. (2003) Individuals as tourist icons: a developmental and marketing analysis. Journal of Hospitality and Leisure Marketing, 10 (1-2). pp. 63-86.
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View at Publisher Website: http://dx.doi.org/10.1300/J150v10n01_05
Examines the roles of famous individuals, who have become heroes or heroines in their fields, as the basis for developing and marketing tourism destinations. Process for icon attraction development and marketing; Identification of important issues regarding the use of individuals as tourist icons; Factors which contribute to an individual icon's tourism marketability.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||marketing analysis; tourism; tourist icons; icons; interpretation; movies; site sacrilization; tourist attractions|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||11 Feb 2010 09:54|
|Last Modified:||12 Feb 2011 02:59|
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