A new approach to strategy development and implementation for professional associations

Abstract

The aim of this paper is to present a new strategy model particularly suited to the planning requirements of Voluntary Membership Professional Associations (VMPAs). The 'Strategy Drivers' model casts new light on strategy formulation in VMP As, offering a significant departure from competitive based strategy approaches. The model recognises the significant barriers and specific circumstances of VMP A strategy formulation and implementation, as opposed to existing strategy models which are largely adapted from the for-profit sector where the focus is on establishing and maintaining a competitive advantage. The model has the potential for use by other professional associations, third sector, and government organisations and departments, and SMEs.