Is near enough good enough? understanding and managing customer satisfaction with wildlife: based tourism experiences
Moscardo, Gianna (2006) Is near enough good enough? understanding and managing customer satisfaction with wildlife: based tourism experiences. In: Managing Tourism and Hospitality services: theory and international applications. CABI, Oxfordshire, UK, pp. 38-53.
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View at Publisher Website: http://bookshop.cabi.org/?page=2633&pid=...
Aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. This book contains 28 chapters by international experts, highlighting the tensions and challenges in tourism and hospitality services management.
|Item Type:||Book Chapter (Research - B1)|
|Keywords:||customer satisfaction; tourism; wildlife|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||12 Nov 2009 11:49|
|Last Modified:||13 Feb 2011 18:15|
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