Putting on a grand event: bringing the classroom into the real world as students produce a real life event

Abstract

This paper reports on students experiences as participants in managing a real life event for a conference and event management subject. It presents students evaluations of their experiences in planning, organising, and managing the event. The event was a culminating experience for students in their final semester at university. Results were collated from a questionnaire administered to students at the completion of the event. While the questionnaire focused on particular dimensions, students were encouraged to provide comments on their experience. The paper presents both quantitative and qualitative findings. The quantitative findings are drawn from responses to the eleven questions on a five-point Likert scale. The qualitative responses add richness to the depth of understanding of students' experiences in running the event. The overall consensus was that authentic learning provides a valuable opportunity for students to learn first hand about the industry. Further, the results emphasise the value of authentic learning in hospitality education. They highlight the importance of communication, teamwork and enthusiasm for such an experience to be rewarding and successful. In addition, the results show that dependability, cooperation, and respect are key factors.