Visitor perceptions of the damage caused by Cyclone Larry

Abstract

In recent years a growing number of disasters have affected the tourism industry on scales that range from regional to global. Although there have been a number of significant disasters including SARS, the September 11 attack on the US in 2001, coups in Fiji and the Asian Financial Crisis of 1997/98 the impacts on the tourism industry in the affected regions and/or countries has been surprisingly short-term. There is still much to learn from how crisis events were managed by the various industry and government authorities involved. This paper focuses on aspects of the impact of Cyclone Larry on the North Queensland tourism industry by examining the impact on visitor flows in the short term and recording the views of visitors who had travelled to the region several months after the event. The research identifies aspects of visitor behaviours and expectations that may be of use to industry and government to better inform managers and policy makers in their planning and management functions.