An investigation of web presence and business intelligence of Australian game development companies using webometrics indicators
Lui, Siu Man, and Yu, Calvin Chun (2007) An investigation of web presence and business intelligence of Australian game development companies using webometrics indicators. Proceedings of the Thirteenth Australasian World Wide Web Conference 2007. AusWeb07 , 30 June- 4 July 2007, Coffs Harbour .
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Web presence is an important intangible asset, especially for the innovative or creative industry. In order to investigate the web presence of Australian game development companies, a list of 80 Australian game development companies' websites was compiled. We developed an automated tool to execute the advanced search functions of the commercial search engine to obtain webometrics indicators for each website in the list. We collected webometrics indicators such as age, size (number of pages), visibility (number of external in-links) and hubness (number of external out-links). Evolution of the size of the companies' websites over the past 10 years was examined for studying the trend of web presence of the game development companies. The countries and languages of the web pages in-linked to and out-linked from the companies' websites were used to discover the international linkages and exposures of the companies. This study demonstrated a cost-effective method for discovering and monitoring business intelligence and trends of an industry using the Internet.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||webometrics; game development industry; E-commerce; E-marketing|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 50%|
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 50%
|SEO Codes:||91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 70%|
91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910406 Technological and Organisational Innovation @ 30%
|Deposited On:||09 Oct 2009 13:14|
|Last Modified:||12 Feb 2011 02:31|
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