Moscardo, Gianna (2013) Sustainability, economy and society. In: Moscardo, Gianna, Lamberton, Geoffrey, Wells, Geoffrey, Fallon, Wayne, Lawn, Phillip, Rowe, Anna, Humphrey, Jacquelyn, Wiesner, Retha, Pettitt, Brad, Clifton, Don, Renouf, Marguerite, and Kershaw, Will, (eds.) Sustainability in Australian Business: principles and practice. Wiley-Blackwell, Milton, QLD, pp. 1-34.

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Abstract

[Extract] Sustainability is a major theme of public debate and discussion, and business is at the centre of this debate. The examples in the previous section show us that sustainability has come to be fashionable among celebrities, embedded in popular culture, a source of serious public debate, and a major news topic. Discussions and debates about sustainability dominate public and political discussion, and it is no longer possible for the corporate and business world to ignore it. The existence of textbooks such as this one, developed to support a growing number of sustainability classes in business schools, is itself an indication of the importance of businesses incorporating sustainability into their operations. But, despite its importance and increasingly common usage, sustainability is not an easy concept to understand, and can be seen as a contested and confusing idea. There is much debate about what it actually means, where it comes from and how businesses can or should respond to it.

Item ID:	23597
Item Type:	Book Chapter (Teaching Material)
ISBN:	978-0-7303-0031-1
Related URLs:	http://eprints.jcu.edu.au/23596/
Additional Information:	This chapter appears in the book Sustainability in Australian Business: principles and practice. The book information is available from the Related URLs field.
Date Deposited:	22 Oct 2012 00:19
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 50%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9098 Environmentally Sustainable Commercial Services and Tourism > 909899 Environmentally Sustainable Commercial Services and Tourism not elsewhere classified @ 50% 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 50%
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