Growing the marketspace: driving the social media networks to websites
Hamilton, John, and Tee, Singwhat (2012) Growing the marketspace: driving the social media networks to websites. Proceedings of the 12th Annual Hawaii International Conference On Business. 12th Annual Hawaii International Conference On Business , 24-27 May 2012, Honolulu, Hawaii , pp. 628-632.
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The growth of on-line membership in social network sites (SNS) creates additional channels for collaboration and communication between marketers, social network members and business product/service transaction websites. Scant communication and interaction theory exists on how social network members can be drawn to market-specific websites. We explore such motivations and consumptions theoretically, and develop targeted on-line marketing approaches.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
|Keywords:||collaboration; communication; consumption; motivation; marketing; sales; social media; technology|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%|
|SEO Codes:||91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910401 Industrial Relations @ 100%|
|Deposited On:||31 Aug 2012 16:35|
|Last Modified:||21 Sep 2012 13:39|
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