Website benchmarking: theoretical and measurement aspects
Cassidy, Leonie, and Hamilton, John (2011) Website benchmarking: theoretical and measurement aspects. Proceedings of the 11th International Conference on Electronic Business. 11th International Conference on Electronic Business , 29 November- 2 December 2011, Bangkok, Thailand , pp. 413-416.
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Abstract
Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systematic, measurement procedure or website benchmarking theory exists. This article discusses the theory of website benchmarking, and builds the mathematics behind website measurement via a three level domain, group and item set-theory approach. It offers a multi-level, interpretable measurement solution to managing websites, and also sheds light on developing a website benchmarking theory.
| ID Code: | 19456 |
|---|---|
| Item Type: | Conference Item (Refereed Research Paper - E1) |
| Related URLs: | |
| Additional Information: | Conference topic: borderless e-business for the next decade. |
| Keywords: | benchmark, website, set theory, measurement |
| FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100% |
| SEO Codes: | 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100% |
| Deposited On: | 16 Feb 2012 08:02 |
| Last Modified: | 16 Feb 2012 08:02 |
| Downloads: | Total: 1 Last 12 Months: 0 |
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