Website benchmarking: theoretical and measurement aspects
Cassidy, Leonie, and Hamilton, John (2011) Website benchmarking: theoretical and measurement aspects. Proceedings of the 11th International Conference on Electronic Business. 11th International Conference on Electronic Business , 29 November- 2 December 2011, Bangkok, Thailand , pp. 413-416.
|PDF (Published Version) - Repository staff only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
View at Publisher Website: http://iceb2011.tbs.tu.ac.th/index.html
Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systematic, measurement procedure or website benchmarking theory exists. This article discusses the theory of website benchmarking, and builds the mathematics behind website measurement via a three level domain, group and item set-theory approach. It offers a multi-level, interpretable measurement solution to managing websites, and also sheds light on developing a website benchmarking theory.
|Item Type:||Conference Item (Refereed Research Paper - E1)|
Conference topic: borderless e-business for the next decade.
|Keywords:||benchmark, website, set theory, measurement|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%|
|Deposited On:||16 Feb 2012 08:02|
|Last Modified:||16 Feb 2012 08:02|
Last 12 Months: 0
Repository Staff Only: item control page