Business-customer alignment in the Australian pharmaceutical industry
Hamilton, John (2006) Business-customer alignment in the Australian pharmaceutical industry. International Journal of Electronic Business, 4 (5). pp. 401-420.
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Emerging technologies are delivering new pharmacy business models including: web-based operations (like E-Pharmacy); low cost discount models (like Priceline), and diversified chain models (like V-Pharmacy). The regulated Australian industry is experiencing mounting external business pressures from supermarkets, doctors, consumers and politicians. This exploratory research targets the competitive services strategies of the existing pharmacy business models, pharmacy business performance, perceived pharmacy customer value delivered, and the business↔customer alignment mixes. It investigates the option of incorporating a new potentially disruptive solution-set that may enhance the industry's future competitiveness. A service value network (SVN) framework is projected as a likely future competitive scenario.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||e-business models, pharmacy, services strategies, customer targeting, customer alignment, business performance, customer value, architectures, networks, electronic business, Australia, pharmaceutical industry, service value networks, SVN|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%|
|SEO Codes:||97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%|
|Deposited On:||22 Oct 2007|
|Last Modified:||13 Feb 2011 21:43|
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