Families in nature tourism: trends in holiday locations and activities

Abstract

This chapter reviews family participation in nature-based tourism in Cairns, Australia, where the Great Barrier Reef and Wet Tropics rainforests are key drawcards. There are a large number of nature tourism experiences for families and other visitors in Cairns, based around reef, rainforest, and wildlife attractions. However, the family tourism market segment has been little studied in Cairns. Key demographic and product trends for families in nature tourism include the smaller size of most families, level of discretionary income and choice of nature-based locations and activities.