Rating the website: an objective approach

Abstract

Website analysis is generally subject to vagaries of survey respondents. On-line website comparators offer a degree of quality analysis against their previously analyzed websites. Hence, both methods are limited. This topology study collates two hundred plus literature-based website nominal measurement items. It groups these measures across twenty seven areas, and into the three website domains of the ‘website rater’. The website rater is used to compare websites and/or to benchmark websites. The website rater and the ‘Value-Expectations relationship’ in combination offer a new capability in the building and understanding of websites, Their combination also houses optimization capabilities, and these can be adjusted by management (or by incorporated business intelligence techniques) to better meet its customers’ expectations and customers’ value.