Websites topology evaluation equation

Abstract

Websites are typically evaluated using Likert measures which are subject to the vagaries of the analyst, whilst on-line site scanning comparison tools are invariably locked into a set of measurement comparison items. Our study builds a topology, and assesses the measures developed by others. We build these into three functional areas and build the ‘website evaluation equation’ around these functional areas. By breaking these functional areas into twenty seven subsets, and then into series of ‘on-or-off’ (present or absent) measures we can successfully measure and evaluate websites. We deploy over 200 measures in this process. The website may be evaluated from a three website evaluation equation function approach, or more finely by functional sub areas or each subarea’s objective measures. With our approach, subjectivity is removed, and the range of currently required objective measures is vastly increased. This website evaluation approach may be used as a triangulated benchmarking approach against competitors and can then further indicate where upgrading of the business website is most needed. Thus the business may be strategically repositioned.