The development of the dynamic web interface between the online e-customer and the e-business

Abstract

The Internet and the World Wide Web have opened the door to new models linking the online customer (e-customer) to the online business (e-business). The key to this relationship is the e-business's Web site. The personal computer (PC) screen images or Web interfaces seen by the e-customer hold the key to enhancing this relationship. These Web interfaces can be dynamically manipulated to enhance user friendliness and satisfaction. From the e-business viewpoint this requires supply chain integration, knowledge management, intelligent agent software, the measurement of Web interface effectiveness and the ability to upgrade the Web site dynamically. The e-customer provides another dimension to this equation. Customer demographics must be captured and linked into the knowledge management, business intelligence systems and the supply chain. These equations then respond to the e-customer in a dynamic manner, providing an enhanced 'one-on-one' relationship between the e-customer and the e-business.