Adding psychological value to heritage tourism experiences
Jewell, Bronwyn, and Crotts, John C. (2002) Adding psychological value to heritage tourism experiences. Journal of Travel and Tourism Marketing, 11 (4). pp. 13-28.
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View at Publisher Website: http://dx.doi.org/10.1300/J073v11n04_02
This study employed an under-utilized methodology known as the Hierarchical Value Map (HVM) technique to explore the underlying motives and needs of visitors to a heritage site. Drawing from a small sample of visitors to a preserved 18th century plantation, the analysis revealed that most respondents were looking for a satisfying leisure experience where pleasure and learning are complementary. In addition the results support the notion that there is a specialized tourist segment (e.g., heritage tourists) that as a group has unique motives and needs. Implications for both optimizing the visitors experience as well as projecting an effective image and marketing communications are discussed.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||heritage tourism; HVM; psychological value; tourism|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%|
|Deposited On:||12 Nov 2010 15:50|
|Last Modified:||12 Feb 2011 03:58|
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