Order selection optimization in hybrid make-to-order and make-to-stock markets
Ashayeri, J., and Selen, W.J. (2001) Order selection optimization in hybrid make-to-order and make-to-stock markets. Journal of the Operational Research Society, 52 (10). pp. 1098-1106.
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The order selection process for firms operating in markets characterized by standard products as well as strong product customization, is directly tied to the customer and to the associated production costs. This order selection process must be inter-functional with marketing and manufacturing in deciding which orders to accept, specially since the selection criteria used by marketing and manufacturing tend to differ. This paper develops a methodologymathematical programming model for improving this coordination through an optimal selection of sales orders, such that the total financial contribution of selected orders is maximized. Based on an actual case study in the pigment manufacturing industry, the methodology provides for a user interface that addresses both the manufacturing and marketing department. More importantly, such a marketingproduction coordination allows for improved performance in increasingly segmented (customized) markets, while continuing standard product lines as well.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||lot sizing; marketing; mixed-integer programming; planning; production|
|FoR Codes:||15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150312 Organisational Planning and Management @ 100%|
|SEO Codes:||90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%|
|Deposited On:||03 Dec 2010 12:26|
|Last Modified:||12 Feb 2011 20:34|
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