Exploring social interactions of backpackers

Abstract

This study employs the concepts of social situation analysis to examine the nature of interactions among backpackers in an attempt to better understand their informal networks of information dissemination. Results indicate that gathering information on destinations/businesses is a motivation for them to interact with one another. However, several factors influence the value placed on information, including the consistency of reports received, personal feelings or attitudes towards the provider, and previous expectations regarding the destination/business under discussion. Recommendations are made regarding steps businesses catering to the backpacker market can take to encourage positive word-of-mouth promotion and facilitate social interaction among customers.