Film-induced tourism: an incidental experience

Abstract

This research was conducted to discover how film viewing might be related to tourism activities and whether motivations drive people to become film-specific tourists or whether visitation to film locations is simply an incidental tourism experience. A survey collected data relating to film tourism motivation, film viewing behavior, general travel behavior, and demographic profiles. Factor analysis was applied to reduce 29 statements into themes of motivations that were labeled Novelty, Prestige, and Personalization. Logistic regression was used to predict likely future film tourist behavior.